Eldercare Marketing Blog
Recognizing Facebook scams
As managers of many Facebook pages, we have noticed a recent uptick in phishy/scam messages on the platform. Facebook phishing scams happen when scammers send fake messages, emails, or links that look like they’re from Facebook or a trusted contact. These scams try to trick people into clicking on a link and entering their login…
Leveraging health observance months
Health observance months give you the opportunity to shine a spotlight on various aspects of your services, reaching new markets and connecting with new referrers.
Your Safety Net program: An annual revenue stream
If you’re looking for a way to connect with referrers, market to the young-old, and add some consistency to your revenue stream, consider a Safety Net program.
LGBTQ+ aging and care managers
LGBTQ+ aging and care managers: With Pride Month coming up in June, consider letting your community know the many ways you can help LGBTQ+ elders. From easing the transition into an ALF, to providing staff training for home-care agencies and long-term care facilities, you can make a name for yourself by specializing in the needs of this community.
Business benefits of an enrichment program
If you are looking for a joyful way to augment your practice, consider an enrichment program. It can even out your cash flow, provide networking opportunities with referrers, bring new clients into your practice and give you a stronger bond with existing clients.
Does your website speak to all your audiences?
While your clients may be older adults, the people shopping for your services are often their adult children. Completely different audience with very different needs. But what about your referrers? Does your website address their pain points? And potential employees? Does your website express your company culture in a way that is attractive in a competitive labor market?
What you may not know about content marketing…
With National Family Caregivers Month coming up in November, this is a perfect time to start thinking about a content marketing campaign to draw attention to your business.
Rebranding when you acquire a business
What do you need to think about when you bring two companies together? How do you leverage the best of the acquired company and still maintain your brand and standing with Google?
The upcoming shift to Google Analytics 4
Are you ready for the July 1 shift to Google Analytics 4? Learn what’s different from Universal Analytics and how you can save your historical data.