Blog

Newsletters & E-newsletters vs Blogs

In my previous blogpost I wrote about the pros and cons of blogging for eldercare businesses. This post concentrates on the newsletter side of the equation. Newsletter advantages There are many reasons you might choose to create a newsletter over a blog. The flexibility of its formats are hard to beat: print, email and online….

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Blog or Newsletter?

Content marketing is all about sharing your expertise as a way to get your brand in front of clients and referrers. It is not about sales. It is about offering insights and education to your community as a way to build name recognition and brand loyalty. You may be most familiar with community presentations as…

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Building Your Home Care Employer Brand: Purpose

In your quest to attract the best and most dedicated employees, talent development innovator The Muse suggests you project an employer brand that reflects the 3 Ps: People: How you celebrate your staff. How you create a feeling of belonging. Path: How your company supports continued learning. Purpose: The meaning behind the work. How your…

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Building Your Home Care Employer Brand: The Path

The best way to recruit top-notch caregivers and decrease turnover is to create what Home Care consultant Stephen Tweed calls a culture of attraction and then project that in your employer brand. I recommend you focus on the 3 Ps outlined by The Muse, a talent development agency: People: Your team spirit. Path: Opportunities for advancement. The ways you support your…

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Building Your Home Care Employer Brand: Your People

In our previous blogpost, Addressing the Caregiver Crisis, we talked about the need to stand out as a great place to work. According to The Muse, an innovative talent development agency, employees are assessing your company based on the 3 Ps: People: What is the flavor of your team? Is it friendly and supportive? Path: Is there room…

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Addressing the Caregiver Crisis: People, Path, Purpose

According to the 2017 Home Care Pulse Benchmarking Study, caregiver turnover is at an all-time high (67%). Indeed, staff shortages are the biggest challenge identified by home care leaders. Home care is not alone It’s an employees’ market. According to Symphony Talent, a general recruitment “talent acquisition” firm, voluntary resignations are high across all sectors….

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Marketing Palliative Care to Physicians

More than 50% of doctors do not know the difference between palliative care and hospice (!!!). This was the finding of a focus group conducted by Transcend Hospice Marketing. While scary, it does point to a strategic entry for increasing your palliative care referrals. Confusion is understandable Many of the solutions provided by hospice and…

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Marketing Palliative Care: Do you need a separate brand?

One doesn’t drop one’s cherished branding on a whim. There are clearly pluses and minuses to setting up a separate brand for your palliative care program. But research reveals some pretty compelling pluses! What’s in a name? Let’s start with these data from a study done at MC Anderson and published in The Oncologist. As…

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Palliative Care Marketing: More than “NOT Hospice”

When explaining palliative care, it’s tempting to compare and contrast it to hospice. But research from the Center to Advance Palliative Care (CAPC) indicates that defining palliative care in the context of how it differs from hospice only muddies the waters. Palliative care programs need to stand on their own and define themselves independently. How…

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Sweet memories of my mother

This was taken two weeks ago, which was two days before she died. She kept wanting to entertain the nurses with her stories but was having trouble tracking her thoughts, so everyone in the room closed our eyes and “took a nap together” so she could rest.  We were able to move her back home…

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