Elder Care Marketing Blog

Become THE local expert in solo aging

Twenty-two percent of older adults expect they will need to be their own caregivers. PLUS female solo agers are surprisingly wealthy! Attract these clients by becoming the local expert in solo aging. Partner with attorneys and financial advisors who also strive to reach the solo ager clientele.

Adding a home modification service

Looking to diversify your revenue stream? Consider adding a home modification service to your care management practice. Hear how others have started theirs and the tips they have to share.

2023 Trends in Care Management

As a marketing consultant with over 100 clients nationwide, I love the innovations I get to observe as care managers find new ways to enhance their practices. This year I thought I’d share four trends that I find promising. Three are new programs that care managers are adding to their services, and one is a pivot to a new audience: Solo agers.

Clarification about newspaper articles

Want a weekly family caregiver column in a local newspaper? Our clients can extend their publishing rights to include a local periodical as long as the circulation of the paper has no conflict with a neighboring client’s territory.

Strategically picking your presentation (or webinar) topic

Want to increase the productivity of your presentations? Begin by choosing your topics wisely. Be generous in the educational tips you provide, but don’t give away the store. Learn how to balance education and sales so you can move prospective clients on the next steps of the Customer Journey.

How to make presentations more productive

Strategic Use of Presentations (and webinars) to Gain Clients
Learn how to plan your presentation so it becomes the gift that keeps on giving!
Even if you can’t make it, sign up so we can send you the replay link

Making your company culture visible

In addition to living your company culture, you also need to make it readily visible so potential employees get an authentic picture of your business as they decide whether to apply for your job openings.

Having trouble finding staff?

As you compete for employees, consider expressing your unique “employer brand” through the lens of People, Path, Pretzel, and Purpose.

The Customer Journey: Meet them where they are

Do you have the tools you need for each step of the Customer Journey? Learn more about the stages of the marketing and sales cycle and how you can meet potential customers where they are and appropriately guide them forward to the next stage.