With National Family Caregivers Month coming up in November, this is a perfect time to start thinking about a content marketing campaign to draw attention to your business.
What you may not know about content marketing…
Elder Care Marketing Blog
Rebranding when you acquire a business
What do you need to think about when you bring two companies together? How do you leverage the best of the acquired company and still maintain your brand and standing with Google?
The upcoming shift to Google Analytics 4
Are you ready for the July 1 shift to Google Analytics 4? Learn what’s different from Universal Analytics and how you can save your historical data.
Granting Access to Your Google Business Profile
In order for us to help you with your Google Business Profile, we’ll need to be granted access to manage it. Here’s how to do that. – – Visit business.google.com Must be logged in as the owner or primary owner account Click on 3 vertical dots on right Select “Business Profile Settings” from pop-up Select…
What is a Google Business Profile?
Not everyone knows that Google gives your business prime real estate on search engine results pages…for free! In this quick video, I’ll explain what a Google Business Profile is and what you need to pay attention to: If you’d like help with your GBP, contact us.
Become THE local expert in solo aging
Twenty-two percent of older adults expect they will need to be their own caregivers. PLUS female solo agers are surprisingly wealthy! Attract these clients by becoming the local expert in solo aging. Partner with attorneys and financial advisors who also strive to reach the solo ager clientele.
Adding a home modification service
Looking to diversify your revenue stream? Consider adding a home modification service to your care management practice. Hear how others have started theirs and the tips they have to share.
2023 Trends in Care Management
As a marketing consultant with over 100 clients nationwide, I love the innovations I get to observe as care managers find new ways to enhance their practices. This year I thought I’d share four trends that I find promising. Three are new programs that care managers are adding to their services, and one is a pivot to a new audience: Solo agers.
“Express webinars”—most of the benefits, half the work
Are you set to capture that postholiday rush of family phone calls? Consider an “express webinar.” Make your brand visible to families just when they are recognizing Mom and Dad need help.
Clarification about newspaper articles
Want a weekly family caregiver column in a local newspaper? Our clients can extend their publishing rights to include a local periodical as long as the circulation of the paper has no conflict with a neighboring client’s territory.
