Founder, Tasha Beauchamp, created Elder Pages Online as a way to help elder care providers connect more effectively with families and referrers, and to help caregiving families get the information they need. As such, we pride ourselves in being a company where high touch meets high tech.
From a business standpoint, our mission is to help elder care providers make better use of content marketing as means to spread the word about their business. From responsive design websites and effective use of newsletters and social media, we are there to make technology and education easy!
There are many people who contribute their specialized skills and big hearts to Elder Pages Online. We are a virtual company, meaning our staff lives and works all over the country. Each one was chosen for his or her technical expertise and commitment to elders and family caregivers.
Here are just a few of our team members:
- Tasha Beauchamp, MSc. Webmaster, Research Scientist
- Ben Klocek, BFA. Technology and Design
- Aria Mikkola-Sears, Administrative Coordinator
- Erin Casteel, Programmer
- Sarah Giometti, Digital Marketing Specialist
- Dorothy Foster, LMFT. Science Writer
- Rebecca Wild-Wesley, RN, BSN, MA, CMC
- Jennifer T. Szakaly, MA, CMC, CG
Tasha Beauchamp, MSc. Webmaster, Research Scientist
Natasha (“Tasha”) Beauchamp is the creator of Elder Pages Online. From 1993 – 2011, she created multimedia health education programs (CD-ROMs and websites) for projects funded by the National Institutes of Health. As a research scientist at the Oregon Center for Applied Science, her emphasis has been on senior health programs, with a special focus on family caregiver support materials for Employee Assistance Providers. Tasha has been the Principal Investigator or Co-Investigator on NIH-funded programs for family caregivers of elders with dementia, of elders with chronic conditions, and of elders nearing the end of life. She has also worked on programs for the bereaved and for call centers supporting family caregivers of persons with CHF.
Tasha received her Masters of Science in Health Promotion from the University of Alberta, where she learned to apply principles of community development to media-based health initiatives. She also has a graduate certificate in Geriatric Care Management from the University of Florida.
For many years Tasha served as a senior consultant for the eHealth Institute. She makes frequent presentations at national conferences on how to use the Internet to achieve elder care and marketing goals.
Tasha is an active member of the Aging Life Care™ Association and was awarded the 2013 Outstanding Partner of the Year for her contributions to this national association of care managers.
In her personal life, Tasha has been a hospice volunteer since 1997. She was on the original Board of Directors of Partners to Improve End-of-Life Care, a community coalition in Lane County, Oregon. She served on the Western Region Advisory Council for the Robert Wood Johnson Rallying Points program and was a Rallying Points technical consultant, assisting coalitions to get funding and create educational websites, including the award-winning coalitions of Grand Island, Nebraska and the Children’s Hospice and Palliative Care Coalition.
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Ben Klocek, BFA. Technology and Design
Ben brings together the disciplines of art and software development to deliver well-designed and well-engineered online experiences for the users of Elder Pages Online Web products.
Ben’s deep technical understanding provides digital solutions that range from complex data-heavy Web applications for enterprise clients like SunEdison, to simple, websites for individuals.
In addition to his Web development business, Ben teaches Technology classes and Woodshop in a Waldorf-inspired charter school in Sonoma County. He regularly lectures on business practices for creatives, conscious computing for schools and businesses, and engaged-living as a path to a better world.
Ben earned his Bachelor of Arts in Technology & Art from Sonoma State University’s Hutchins Program with an Art minor in printmaking.
He lives with his wife, Jaime and their two daughters in Sebastopol, CA, and spends lots of time out in nature, often in his garden.
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Aria Mikkola-Sears, Administrative Coordinator
Aria has been with Elder Pages Online since the very beginning, when she helped stuff envelopes for the first direct mail campaign in 2006. If you license the newsletter, Aria is the one who enters the articles online and creates your monthly printready .pdf. If you have us blog for you—on LinkedIn or your own website—she’s the gal. Facebook posts, Aria. Handouts, Aria…. You get the picture.
She has also taken on the job of managing our customer relations database (Salesforce) and has been instrumental in helping us scale to meet the growing demand. (We now have over 100 clients!).
Aria is kind, patient and very knowledgeable about Word Press and all our products. She is a superb teacher and is taking on a greater role working directly with clients to help them edit and brand their online resources.
Aria holds a BA from Portland State University in Arts & Letters. After a few years of traveling, she is currently settled in Eugene, OR and can often be found enjoying nature or working in a garden.
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Erin Casteel, Programmer
Erin has been designing and building websites since 1999. She received her BA in Computer Science from Wesleyan University and is an active member of Sonoma County’s Web and Interactive Media Professionals.
At Elder Pages Online, Erin is in charge of creating the new client sites in Word Press. She handles all of the CSS and graphics changes. She is also in charge of the interactive forms (Request Information, Schedule a Consultation…). Her coding focuses on standards compliance and efficiency.
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Sarah Giometti, Digital Marketing Specialist
Sarah has a Bachelor’s degree in Business Administration and is a certified Google Partner, a member of the American Marketing Association, and immediate past president of the Professional Marketing Group, North Bay. Sarah began her marketing career working with large corporations, managing budgets of $300K.
Frustrated with the corporate scene, she opened her own business, Provaro Marketing, in 2009. There she has been able to focus on customized, local marketing with an emphasis on digital strategies that deliver measurable results.
Working with Elder Pages Online, Sarah adds her expertise to the company’s understanding of the elder care niche. She brings national level insights about home care, hospice and care management to further the local presence of our clients. Sarah is focusing on cost-effective packages for Google My Business and Reputation Management, but is also available through Provaro Marketing to set up Google Ad Words, Facebook Ads and other forms of digital advertising.
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Dorothy Foster, LMFT. Science Writer
Dorothy collaborates with Tasha to write the three elder care articles that appear in the monthly newsletter for family caregivers and the once-a-month “Aging Well Blog” to help care managers connect with proactive planners.
Together Dorothy and Tasha develop the editorial calendar and search the Internet and university libraries to find credible, evidence-based resources.
They write the articles with a focus on empowerment through education and support.
Dorothy was the valedictorian of her class, receiving her Masters in psychology from the Professional School of Psychology in San Francisco. She is a licensed marriage and family therapist, focusing especially on issues related to aging and caregiving. From 2005 – 2015, she worked as the Clinical Supervisor for the Redwood Caregiver Resource Center, advising family caregivers, conducting counseling sessions, and managing the in-house counseling program. She now has a private counseling practice in Santa Rosa, California.
Before working with family caregivers, Dorothy received her Bachelor of Science degree in Nutrition, Food and Dietetics through San Jose State University in California. She went on to earn a graduate certificate in Science Communication through the University of California at Santa Cruz. She has worked as a freelance writer since 1983 and served as the Managing Editor for McKesson Corporation’s quarterly Health Spectrum magazine.
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Rebecca Wild-Wesley, RN, BSN, MA, CMC
Rebecca is the nurse-reviewer who goes over the articles from a medical point of view. She is an Aging Life Care™ professional and has been an owner of an Aging Life Care business since 2013. Her background includes training as a registered nurse, obtaining a master’s degree in gerontology, and holding certification as care manager. Over the past years, she has worked with solo agers as well as families at many intersections of aging, health and disability. As a leader in her local chapter of Aging Life Care Association® – New England, she was instrumental in guiding the chapter through a reorganization during her year as President and continues to serve as Public Policy chair for New England.
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Jennifer T. Szakaly, MA, CMC, CG
Jennifer serves as our guardian-reviewer, adding insights to our blog posts and newsletter articles based on her more than 15 years as an Aging Life Care Manager.
With a Master of Arts in Gerontology, Jennifer opened Caregiving Corner in 2005. Jennifer became nationally certified as a care manager in 2008 and nationally certified as a guardian in 2018.
Jennifer is a proud Advanced Professional Member of the Aging Life Care Association (ALCA). Currently, she is serving as the Past-President of the Southeast Chapter of ALCA and is a Board Member of the North Carolina Guardianship Association.
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