Founder, Tasha Beauchamp, created Elder Pages Online in 2007 as a way to help elder care providers connect more effectively with families and referrers, and to help caregiving families get the information they need. We define ourselves as a company where high touch meets high tech and are proud to have been named the 2013 Outstanding Corporate Partner of the Year by ALCA (the Aging Life Care Association®).
Our mission is to help elder care providers make better use of content marketing as means to spread the word about their business. From responsive design websites and effective use of newsletters, blogs, and social media, we are there to make technology and education easy!
In 2023, Ben and Aria stepped into the ownership position, with Tasha remaining on the Leadership Team, continuing to write the content, creating new services, and networking nationally with ALCA and other professional organizations.
There are many people who contribute their specialized skills and big hearts to Elder Pages Online. We are a virtual company, meaning our staff lives and works all over the country. Each one was chosen for their technical expertise and commitment to elders and family caregivers.
Ben Klocek, BFA: President, Chief Technology Officer, and Director of Artistic Design
Ben is the president of Elder Pages Online, a leading elder care marketing company that provides exceptional online experiences and print materials for seniors, their families, and referrers.
Ben’s unique approach to marketing combines the disciplines of art and software to create well-designed and user-friendly web products and print materials that are tailored to the needs of care managers and other elder care providers. These products provide care managers and other elder care providers with a platform to promote their services and engage with their audience in an effective and efficient way.
In addition to his work at Elder Pages Online, Ben is passionate about sharing his knowledge and skills with others and lectures on business practices for creatives, conscious computing for schools and businesses, and engaged living as a path to a better world.
Ben earned his Bachelor of Arts in Technology & Art from Sonoma State University’s Hutchins Program, with an Art minor in printmaking.
Part of the “sandwich generation,” Ben helps his senior parents with their proactive planning (and gardening!) and is raising his two kids in a multigenerational household with his senior mother-in-law.
His unique background and experience give him a perspective that is valuable for understanding the needs of care managers and other elder care providers and creating web products that effectively meet those needs.
Ben lives in Boise, Idaho, with his wife, Jaime, and their two daughters. With his passion for eldercare and his commitment to creating exceptional marketing products, Ben is excited to be leading Elder Pages Online while providing care managers and other elder care providers with the tools they need to reach and engage with their audience.
Aria Mikkola-Sears, BA: Vice President, Director of Customer Service
Aria has been with Elder Pages Online since the very beginning, when she helped stuff envelopes for the company’s first mail campaign in 2007. Since then, she has done everything from data entry to account management to product development, helping the company scale and grow to the size it is now.
Her long history with the company has made Aria familiar with the needs of eldercare professionals and the services that can help them succeed. She enjoys training clients on how to use their products and enthusiastically works behind the scenes to make sure clients are always getting new content.
As someone who cares for aging parents herself, Aria understands and deeply appreciates the important roles our clients play in the world. She’s proud to provide them with support and educational material so they may successfully serve others.
Aria holds a Bachelor of Arts degree in Arts and Letters from Portland State University. She is currently settled in Eugene, Oregon, where she can often be found exploring nature or tending a garden.
Natasha (“Tasha”) Beauchamp is the creator of Elder Pages Online which opened its virtual doors in 2007. For 18 years before that, she created multimedia health education programs for projects funded by the National Institutes of Health. As a research scientist, her emphasis was on family caregiver interventions.
Tasha’s frontline experience with older adults began when she served as a hospice volunteer (1997-2007). Earlier in her career, she was a home birth midwife in Santa Cruz, California. Both vocations inform her passion for elder care. For Tasha, birth and death are the same street, just different directions.
In 2003, Tasha received her Masters of Science in Health Promotion from the University of Alberta, where she learned to apply principles of community development to media-based health initiatives. She also holds a graduate certificate in Geriatric Care Management from the University of Florida.
Tasha is the primary writer and content manager for all our services (those focusing on family caregivers and those on proactive planners). She regularly leads webinars helping elder care professionals make better use of content marketing. In addition she is a frequent contributor to the Aging Life Care Association® list serve.
Tasha lives with her husband in northern California where she enjoys cultivating her four fruit trees, playing the piano, and making silly sing-along videos for her granddaughter who lives 600 miles away in Los Angeles.
Erin has been designing and building websites since 1999. She received her BA in Computer Science from Wesleyan University and is an active member of Sonoma County’s Web and Interactive Media Professionals.
At Elder Pages Online, Erin is in charge of creating the new client sites in WordPress. She handles all of the CSS and graphics changes. She is also in charge of the interactive forms (Request Information, Schedule a Consultation…). Her coding focuses on standards compliance and efficiency.
Sarah has a Bachelor’s degree in Business Administration and is a certified Google Partner, a member of the American Marketing Association, and immediate past president of the Professional Marketing Group, North Bay. Sarah began her marketing career working with large corporations, managing budgets of $300K.
Frustrated with the corporate scene, she opened her own business, Provaro Marketing, in 2009. There she has been able to focus on customized, local marketing with an emphasis on digital strategies that deliver measurable results.
Working with Elder Pages Online, Sarah adds her expertise to the company’s understanding of the elder care niche. She brings national level insights about home care, hospice and care management to further the local presence of our clients. Sarah is focusing on cost-effective packages for Google My Business and Reputation Management, but is also available through Provaro Marketing to set up Google Ad Words, Facebook Ads and other forms of digital advertising.
Together Dorothy and Tasha develop the editorial calendar and search the Internet and university libraries to find credible, evidence-based resources.
They write the articles with a focus on empowerment through education and support.
Dorothy was the valedictorian of her class, receiving her Masters in psychology from the Professional School of Psychology in San Francisco. She is a licensed marriage and family therapist, focusing especially on issues related to aging and caregiving. From 2005 – 2015, she worked as the Clinical Supervisor for the Redwood Caregiver Resource Center, advising family caregivers, conducting counseling sessions, and managing the in-house counseling program. She now has a private counseling practice in Santa Rosa, California.
Before working with family caregivers, Dorothy received her Bachelor of Science degree in Nutrition, Food and Dietetics through San Jose State University in California. She went on to earn a graduate certificate in Science Communication through the University of California at Santa Cruz. She has worked as a freelance writer since 1983 and served as the Managing Editor for McKesson Corporation’s quarterly Health Spectrum magazine.
Rebecca is the nurse-reviewer who goes over the articles from a medical point of view. She is an Aging Life Care™ professional and has been an owner of an Aging Life Care business since 2013. Her background includes training as a registered nurse, obtaining a master’s degree in gerontology, and holding certification as care manager. Over the past years, she has worked with solo agers as well as families at many intersections of aging, health and disability. As a leader in her local chapter of Aging Life Care Association® – New England, she was instrumental in guiding the chapter through a reorganization during her year as President and continues to serve as Public Policy chair for New England.
Jennifer serves as our guardian-reviewer, adding insights to our blog posts and newsletter articles based on her more than 15 years as an Aging Life Care Manager.
With a Master of Arts in Gerontology, Jennifer opened Caregiving Corner in 2005. Jennifer became nationally certified as a care manager in 2008 and nationally certified as a guardian in 2018.
Jennifer is a proud Advanced Professional Member of the Aging Life Care Association (ALCA). Currently, she is serving as the Past-President of the Southeast Chapter of ALCA and is a Board Member of the North Carolina Guardianship Association.
Lori is our reviewer for articles pertaining to Medicare. In her business, Howell Medicare Advisors, Lori assists individuals and businesses navigate the maze of Medicare rules and options available to Medicare beneficiaries. Lori initially received her training as a certified SHIP (State Health Insurance Assistance Program) Counselor. She subsequently became licensed to sell Life & Health insurance and worked for a large health and benefits organization. In 2010, Lori started Howell Medicare Advisors, LLC to provide unbiased fee-only advice, free from the influence of commissions.
Maki assists with data entry and administrative tasks, such as social media posts, email announcements, etc. She keeps the content flowing on schedule!
Maki is a senior at the University of California, Davis where she is majoring in Neurobiology, Physiology, and Behavior. She’s interested in patient advocacy and hopes to pursue a career in healthcare.
In her personal life, she loves music, playing sports with friends, and visiting her hometown, Sebastopol, California.
I have had the pleasure of working with Elder Pages Online on several occasions. I appreciate their knowledge of the Aging Life Care Profession, their professionalism and their keen sense of how to represent my companies in the most informative light. The combined skill sets of Tasha, Ben & Aria provide services that would take several agencies to fill if I were to go elsewhere. Thank you.
If you are working in the wonderful world of the Senior Care Industry, like I have been for over 15 years, and need a new website or just want to ramp up your LinkedIn profile or Google Business page, I can honestly say the team (Tasha, Ben & Aria) at Elder Pages Online GETS IT! I have never had a company take such an interest and deep dive into researching and understanding my senior move management business like they have. The writing, digital marketing and technical expertise is incredible! The thing about Elder Pages Online, is that they REALLY CARE about getting it right and putting your companies best foot forward, digitally speaking. The thing about working with them is they helped me look at my company with a fresh new perspective! I could not be happier and so excited about our new look and approach!
Don't hesitate to engage w/ Tasha, Aria & Ben from ElderPages OnLine! Superb content. Great suggestions. Well-thought out, researched, organized, comprehensive, purposeful campaigns. I should have started w/ them sooner!
I am a new Aging Life Care Professional who was starting a Solo practice and needed to create a website. I have an MBA degree so I had an idea of how I wanted my website to look but what I did not have was the time to put it all together. I hired Elder Pages to create the website and they did not disappoint! All I gave them was a vision board that I created and they were able to make my vision come to life. I was so impressed and grateful. They saved me so much time. I was then able to use that time towards growing the business. What made the process easier was that they already understood Care Management (Aging Life Care) so I did not have to spend time explaining the business to them. I would highly recommend this business for anyone in the Aging Life Care Profession who would like to have their website created and/or managed for them. P.S. save even more time and purchase their blog package....its EXCELLENT!!
Being a new owner of a Care Management Company, I was lost when it came to a website and how to put it together and manage it. Your website is a key ingredient in marketing, so I turned to Tasha for help. She has made this journey so easy with her patience, organization and knowledge. I don't know what I would have done without her. I love my new website! Thank you Tasha!
I wanted to leave a review for Elder Pages/Serious Illness/Tasha B and her team.... we have worked with this group for over 10 years to build brand awareness and consistency across our markets. Working for a non-profit we are sometimes challenged with a mighty caseload and a small team, but having Elder Pages by our side we have been able to maximize our efforts, complete projects that may have seemed impossible to conquer without their teamwork and support and find ways to further support our teams who support so many patients and families challenged by a serious illness. Elder Pages commitment to innovation is extraordinary and I have truly valued their willingness to come to us with new ideas, new products and new resources to best support our patients and families. If I could give the work they do to support non-profit hospice organizations ten stars, I would!
Elder Pages Online is wonderful. I am a Care Manager and the website and educational material have been such a useful resource for myself but also my clients. Tasha is very invested in her clients and has been very easy to work with. Extremely knowledgeable and an expert that shares her information to better everyone around her.
Tasha and her team at Elder Pages n Line has proven to be a unique creative, very innovative, and exceptionally detail oriented!!She is a gifted intuit, translating my dream and vision into an industry leading professional web site and platform, that showcases my business in the best possible light. The web design reflects industry leading trends, communicating our knowledge, compassion, and leadership with bold confidence seamlessly integrated throughout. Working with Tasha is joyful as her professional relationship is awe inspiring. I highly recommend Tasha and her team. 5 stars for customer service satisfaction.
I am so grateful that I connected with Tasha and her team at Elder Pages Online as I was just starting my care management practice. Her knowledge and expertise in this field is outstanding. She helped me develop a clear and professional web page and online presence from the start. I credit Elder Pages Online for much of my rapid growth and success.
Elder Pages Online has exceeded my expectations. As a solo practitioner, time has been my biggest constraint. Tasha and the team were really patient with me throughout the process and helped any way they could to meet deadlines. The quality of service provided by Elder Pages Online is everything that geriatric care managers need to take their practice to the next level. I'm beyond happy and grateful for their support and great service!!!!
I have been a client for 8+ years. I consistently get compliments from clients about the newsletters, but today I had an incoming client praise the website as the most easily navigated of the many that she had visited; as well as being grateful to sign up for a complimentary phone call using our Calendly link. As supporting our clients and their families is our highest goal, ElderPages has been the partner who has helped us to achieve that. Kudos!
Elder Pages Online has been an excellent investment in my business. As a small business owner, I am fully responsible for the success of my geriatric care management practice. Elder Pages Online is accomplishing exactly what I wanted to achieve: elevating my brand and opening new doors.Tasha and the team are kind, professional, responsive and easy to work with.I have been exceptionally pleased in their flexibility and my ability to personalize my monthly digital newsletter.5 stars, for sure!!!
Tasha has been with me since day 1 when I was researching and making decisions about starting my company. She provided the guidance needed from the development of my website, to marketing ideas, to looking at analytics. Her expertise helped me to successfully re-brand my business when I expanded my services. She is always responsive to my needs and consistently provides me with the support I need. Thank you Tasha - I could not have done this without you!
Good content marketing is critical to any company's success. I have been an admirer of the content Tasha creates for a number of years. Tasha has established herself as the expert in content marketing for elder care professionals.
Meeting Tasha at an Aging Life Care Association annual conference several years ago was instrumental to bringing my business into the modern age of social media! Tasha truly understands the challenges care managers face and the work that we do. Her expertise in web design helped me develop a fantastic web site that truly reflects my mission and services. The E-Library Tasha developed as a research scientist has helped me establish credibility and is an easy-to- use tool for educational presentations. Consistent, reliable postings to my social media accounts have saved me time, effort and allows me the opportunity to stick to what I do best, helping elders and care giving families! Best of all, Tasha and her team are so very patient and kind and always make the time to answer my questions in a manner that I can sincerely understand! If you are an Aging Life Care Professional and want to partner with someone who can help you grow your business, turn to Tasha! You will not be disappointed.
Content Marketing Tools for Elder Care Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites