Is Your Market Available?

Let us know your service area, and we’ll check if it’s open for you.

  • This field is for validation purposes and should be left unchanged.

You receive an area exclusive!

Content Marketing Tools for Eldercare Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites

Eldercare Marketing Blog

What is a Google Business Profile?

Posted in , ,

Not everyone knows that Google gives your business prime real estate on search engine results pages…for free! In this quick video, I’ll explain what a Google Business Profile is and what you need to pay attention to: If you’d like help with your GBP, contact us.

Become THE local expert in solo aging

Posted in , , ,

Twenty-two percent of older adults expect they will need to be their own caregivers. PLUS female solo agers are surprisingly wealthy! Attract these clients by becoming the local expert in solo aging. Partner with attorneys and financial advisors who also strive to reach the solo ager clientele.

Adding a home modification service

Posted in , ,

Looking to diversify your revenue stream? Consider adding a home modification service to your care management practice. Hear how others have started theirs and the tips they have to share.

2023 Trends in Care Management

Posted in , , ,

As a marketing consultant with over 100 clients nationwide, I love the innovations I get to observe as care managers find new ways to enhance their practices. This year I thought I’d share four trends that I find promising. Three are new programs that care managers are adding to their services, and one is a pivot to a new audience: Solo agers.

“Express webinars”—most of the benefits, half the work

Posted in , ,

Are you set to capture that postholiday rush of family phone calls? Consider an “express webinar.” Make your brand visible to families just when they are recognizing Mom and Dad need help.

Clarification about newspaper articles

Posted in ,

Want a weekly family caregiver column in a local newspaper? Our clients can extend their publishing rights to include a local periodical as long as the circulation of the paper has no conflict with a neighboring client’s territory.

Strategically picking your presentation (or webinar) topic

Posted in ,

Want to increase the productivity of your presentations? Begin by choosing your topics wisely. Be generous in the educational tips you provide, but don’t give away the store. Learn how to balance education and sales so you can move prospective clients on the next steps of the Customer Journey.

How to make presentations more productive

Posted in , ,

Strategic Use of Presentations (and webinars) to Gain Clients
Learn how to plan your presentation so it becomes the gift that keeps on giving!
Even if you can’t make it, sign up so we can send you the replay link

Making your company culture visible

Posted in , ,

In addition to living your company culture, you also need to make it readily visible so potential employees get an authentic picture of your business as they decide whether to apply for your job openings.