Serving over one hundred providers around the country, we understand your client base, your referrers, and your services. No need to explain. In fact, many of our clients hire us to write their text!
Whether you want a starter website with do-it-yourself options or a robust, content-rich website with blogs and corresponding social media posts, we can provide you with a professional Web presence that embodies the heart and spirit of eldercare.
Begin with the basics
You receive a Home Page, Our Services, About Us, and more.
Pick a style
Let us know which style best matches your aesthetics. We start there and brand it with your name, logo, colors, and contact information. Then you can add changes that reflect your unique business.
You select your preferred graphics and video Staff photos, awards, professional memberships, representative stock photography, a video message to potential clients, video testimonials. . . . We install what you’d like on the home page and teach you how to upload the others on any of the interior pages. Or hire our virtual assistant to do the uploading and graphics optimization.
You write your local text We teach you how to upload it in WordPress so you have the power to make revisions whenever you want, as often as you want. (No time to learn WordPress? You can hire our virtual assistant to do the uploading.)
With our affordable, easy website, you can create your own masterpiece and be live to the public within two to three weeks.
You have many audiences you want to speak to, each with their unique need for your services. If you are short on time or just don’t want to do the writing, license our exclusive content that helps you quickly express the benefits of working with your company.
For instance, for care managers, we have pages speaking to
families with aging parents
those who wish to age well (currently well boomers)
attorneys
wealth managers
medical providers
assisted living facilities
home care companies
Use the pages as they are or as a springboard to embellish with your own words and graphics.
None of your local competitors can license this text.
You receive an area exclusive
None of your local competitors can license our materials.
Do you have good Google Reviews you want to show off? License our Google Reviews plugin and your four- and five-star reviews will display on the home page and on your Testimonials page. You can’t buy advertising as powerful as Google Reviews.
Don’t know how to get reviews? Unsure how to respond to them? (What if you get a negative review?) Part of our package includes templates to help you request, track, and respond to reviews, as well as a training session to help you realize how easy it actually is.
Don’t have a Google Business Profile yet? To get reviews, you need a Google Business Profile. Let us help you set that up. We’ll even write a keyword-rich description of your business.
Looking for content that speaks to adult daughters and sons? Hoping to do outreach via email, Facebook, or Google? License our monthly newsletter for family caregivers and you will receive
three fresh articles per month
a print-ready .pdf of each month’s issue
The archive of past issues (over 500 articles)
To this you can add
monthly email marketing support
weekly LinkedIn long-form blogging
weekly Facebook posts
weekly updates on your Google Business Profile
Some clients prefer to display the newsletter content as weekly blogposts on their website. We can do that too!
Branded educational handouts Clients who license our newsletter for family caregivers also have the option to license our collection of over fifty branded single-topic handouts, from hospitalizations to wandering, advance care planning to fall prevention.
Newsletter clients also have the option of licensing presentation marketing packages:
Are you looking for outreach to boomers? Networking opportunities with referrers?
The next-generation care manager client is the currently well boomer—what we call the “proactive planner.” Elderlaw attorneys are also seeking contact with the “young old” because these clients offer potential for the longest lifetime revenue.
Demonstrate your expertise to boomers via articles ranging from solo aging, to kids treating you like a bank, descriptions of long-term care options, to alternative living arrangements (e.g., cohousing, the village movement, multigenerational households).
The Aging Well Blog post gives you 400 words of contemporary content each month designed to appeal to older adults in need of consultations: Perhaps life care planning for aging in place, or preparations for recuperating at home after a hip replacement.
Each blogpost comes with a corresponding printable .pdf and the ability to add monthly
email marketing
Facebook posts
long-form blogging on LinkedIn
updates on your Google Business Profile
Clients who license the Aging Well Blog are also eligible to license our presentation marketing packages:
You have many audiences you want to speak to, each with their unique need for your services. If you are short on time or just don’t want to do the writing, license our exclusive content that helps you quickly express the benefits of working with your company.
Looking for content that speaks to adult daughters and sons? Hoping to do outreach via email, Facebook, or Google? License our monthly newsletter for family caregivers and you will receive