Elder Care Marketing Blog

Family Referrals = Longer Hospice LOS

Hospice referrals made directly from families (sometimes called "direct referrals" or "self referrals") result in 7-9 days longer lengths of stay than referrals from other sources. These data were gathered by Transcend Hospice Marketing, a nationally renowned firm that is deeply steeped in research and is very results-oriented. (My kind of approach!) National Stats According...

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Referral Marketing for Home Care and Care Management

You might be inclined to think medical personnel are your best referrers. Not so! If you are marketing home care or working to promote your care management company, a big part of your efforts will (should) be devoted to developing a referral base of non-medical professionals. Leading Home Care’s research If you ever get a...

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