Every business needs its specialty, its niche, its unique contribution. What’s yours?
With our marketing packages, you receive a PowerPoint presentation, promotional and follow-up materials, and monthly publications to help you stay top of mind.
Proactive planners are older adults with the longest lifetime revenue potential. These currently well boomers may need only periodic consultations now, but connecting with them as the “young old” allows you to cultivate a relationship, help them avoid preventable crises, and present support options they might not have considered, such as an aging in place consultation or planned surgery package for convalescence at home. Our proactive planner content includes a monthly blog format with corresponding branded handouts, monthly emails, and social media posting. It currently has three niche marketing packages: Aging in Place, Solo Aging, and LGBTQ+ aging.
Your referrers will give you the greatest return for your marketing efforts. A family may send you a total of three or four clients over the years (mom, dad, and a few friends). But a referrer can send you that many or more each year. Attorneys and wealth managers are looking for clients with the greatest lifetime revenue potential, so positioning yourself as the local expert in proactive planners is wise. This makes the Aging Well Blog a superb networking tool. That said, referrers also come across stressed and burned-out family caregivers and are frequently looking for services to ease that situation and provide optimal care for their clients, the older adult. Becoming the local expert in family caregiving also has networking advantages.
All of our materials are evidence based.
You receive an area exclusive!
None of your local competitors can license this content.
For clients licensing family caregiver content (newsletter or blog).
Become the local expert in family caregiving.
Adult daughters and sons see changes in their parents and don’t know which changes warrant further attention. Help them understand what is serious and what is not. In doing so, you position yourself as the expert that you are, and will be a natural resource when they realize it’s time for an assessment.
Administration on Aging warning signs
Drawing upon Administration on Aging (AOA) guidelines, this presentation features the 10 warning signs outlined by the AOA, with adaptations from the Alzheimer’s Association and the American Automobile Association. Network with assisted living facilities, senior centers, churches, and other groups to draw in family members and expand your reach.
Topics covered include:
Eating
Cleanliness
Skin health
Mobility
Driving
Money
Mood
Socializing
Forgetfulness
Reasoning
You receive:
A PowerPoint with speaker notes, referenced citations, and a branded handout.
Promotional materials for the presentation, including text and graphics for a blog, social media updates, and an email message.
A monthly family caregiver e-newsletter with hard copy version for consistent follow-up to move people along the customer journey toward a contract. Includes the option to also license the content as a weekly blog on your website or LinkedIn profile, weekly updates on Facebook, and weekly updates on your Google Business Profile.
You receive an area exclusive
None of your local competitors can license our materials.
For clients licensing family caregiver content (newsletter or blog).
Become the local expert in dementia care.
Frequently, families pick up the phone and call you because the dementia symptoms have become so trying that they can no longer manage the situation on their own. Provide a presentation about common issues with moderate dementia, and you will attract families who are ripe for needing your services.
Topics covered include:
Bathing
Dressing
Eating
Emotional outbursts, highlighting prevention strategies, distraction techniques, and a discussion about therapeutic fibbing.
You receive:
A PowerPoint with speaker notes, referenced citations, and a branded handout.
Promotional materials for the presentation, including text and graphics for a blog, social media updates, and an email message.
A monthly family caregiver e-newsletter with hard copy version for consistent follow-up to move people along the customer journey toward a contract. Includes the option to also license the content as a weekly blog on your website or LinkedIn profile, weekly updates on Facebook, and weekly updates on your Google Business Profile.
You receive an area exclusive
None of your local competitors can license our materials.
For clients licensing the Family Caregiver Newsletter
Become the local expert in family caregiving
With this marketing package, you can easily show the community that you deeply understand the issues of family caregivers and are the go-to professional for eldercare guidance and support.
The presentation covers six topics former family caregivers recommend:
Seek information, training, and support. Medical information and skills, guidance from a professional in the field of aging, practical tips and support from other family caregivers
Find help for physical tasks. From family and friends, community programs, hired care
Look for financial support. Benefits.org, local programs, tax deductions for families, Family and Medical Leave Act
Get paperwork in order. Medical records, financial overview, powers of attorney, will or trust
Take breaks. Family taking turns, adult day centers, respite programs, maintain a hobby, ten minutes a day doing something that is not caregiving
Take care of yourself. Keep up with doctor appointments and treatments, cultivate healthy habits, be alert for signs of depression, nurture your other relationships, stay connected with at least one friend
Emphasize your biopsychosocial approach and your caregiver coaching services.
This marketing package gives you everything you need for a presentation and ongoing connection with the leads you cultivate.
For clients licensing proactive planner content (Aging Well Blog).
Become the local expert in aging in place.
More than three-quarters of older adults wish to stay at home as they age. You are uniquely qualified to help them strategize to do this! Your insights provide the real-world, boots-on-the-ground recommendations that flesh out your referrers’ ability to create the financial resources and legal infrastructure needed.
Use this presentation to network with wealth managers and attorneys. Also with the boomers who need your consultation services to proactively plan for their elderhood.
Topics covered include:
Remodeling your home
Arranging for transportation
Budgeting for assistance
Addressing isolation
You receive:
A PowerPoint with speaker notes, referenced citations, and a branded handout.
Promotional materials for the presentation, including text and graphics for a blog, social media updates, and an email message.
The monthly Aging Well Blog for proactive planners, with corresponding branded handout. The first year you also receive a starter set of nine extra blogs and handouts about services at home, long-term care options, and building a support network of professionals. Add email marketing for consistent follow-up to remain top of mind. Includes the option to also license the content as a monthly blog on your LinkedIn profile, monthly updates on Facebook, and monthly updates on your Google Business Profile.
You receive an area exclusive
None of your local competitors can license our materials.
For clients licensing proactive planner content (Aging Well Blog).
Become the local expert in solo aging.
Did you know?
22 percent of older adults expect they will need to be their own caregivers.
15.2 million older adults (and growing) have no children.
40 percent of child-free older adults have no spouse.
Proactive planners with extra incentive
Solo agers have the same needs as their peers for proactive planning, but the consequences are higher if they don’t. They have challenges unique to their child-free status, AND they are aware earlier that they need to make provisions for themselves.
Solo agers can afford you!
For instance, child-free older women have a net worth 28% higher than that of the average older adult. Twice as many earned graduate and medical degrees by midlife, and they haven’t had the expenses or impediments that their parenting peers experienced.
Topics covered include:
The need to be proactive and plan ahead
Focus on prevention
Home safety
Loneliness and isolation
Care planning
Financial resources
Legal documents
You receive:
A PowerPoint with speaker notes, referenced citations, and a branded handout.
Promotional materials for the presentation, including text and graphics for a blog, social media updates, an email message, and a networking letter to referrers.
The monthly Aging Well Blog for proactive planners with corresponding branded handout. The first year you also receive a starter set of nine extra blogs and handouts about services at home, long-term care options, and building a support network of professionals. Add email marketing for consistent follow-up to remain top of mind. Includes the option to also license the content as a monthly blog on your LinkedIn profile, monthly updates on Facebook, and monthly updates on your Google Business Profile.
You receive an area exclusive
None of your local competitors can license our materials.
For clients licensing proactive planner content (Aging Well Blog).
The LGBTQ+ community is much like the solo ager subpopulation. LGBTQ+ people are:
Four times more likely to be without children
Twice as likely to be single
More educated than their non-LGBTQ+ peers (67% graduated college vs. 59% among those ages 50–64; 71% vs. 57% among those ages 65 and older.)
Relatively secure financially (nearly one third—31%—reported annual incomes of $100,000 or more during their working years).
Become the local expert in LGBTQ+ aging
LGBTQ+ individuals are often part of a tight-knit but underserved community that is eager for affirming providers. It’s a niche where you can make your mark as a respectful, local expert while building a strong referral network with other affirming professionals.
Topics in the presentation include:
Demographic overview
Many feel pressure to go back in the closet.
New support needs for aging in the LGBTQ+ community
Social
Legal
Financial
Medical
Protecting your same-sex partnership
Legally
Financially
Socially
Unique needs of trans individuals
Financial
Psychological
Medical
Ideal for delivering in multiple audiences in your service area.
Excellent resource for building a network of affirming professionals.
You receive:
A PowerPoint with speaker notes,referenced citations, and a branded handout.
Promotional materials for the presentation,including text and graphics for a blog, social media updates, an email message, and a networking letter to referrers.
The monthly Aging Well Blog for proactive planners, with corresponding branded handout. The LGBTQ+ community is a subset of a larger population of proactive planners (currently well boomers who don’t yet need your intensive services, but who need periodic consultations and will grow into becoming a more regular client as they age). Proactive planners are a population your referrers are also courting. The Aging Well Blog consists of monthly articles for proactive planners, with a corresponding, branded handout pdf. The first year you also receive a starter set of nine extra blogs and handouts about services at home, long-term care options, and building a support network of professionals. Add email marketing for consistent follow-up to remain top of mind. Includes the option to also license the content as a monthly blog on your LinkedIn profile, monthly updates on Facebook, and monthly updates on your Google Business Profile.
Special LGBTQ+ aging page for your website. For clients who already license the exclusive “Our Services” module from Elder Pages Online, we include a free, editable page about LGBTQ+ affirming services for care managers and home care.
You receive an area exclusive
None of your local competitors can license our materials.
I have had the pleasure of working with Elder Pages Online on several occasions. I appreciate their knowledge of the Aging Life Care Profession, their professionalism and their keen sense of how to represent my companies in the most informative light. The combined skill sets of Tasha, Ben & Aria provide services that would take several agencies to fill if I were to go elsewhere. Thank you.
If you are working in the wonderful world of the Senior Care Industry, like I have been for over 15 years, and need a new website or just want to ramp up your LinkedIn profile or Google Business page, I can honestly say the team (Tasha, Ben & Aria) at Elder Pages Online GETS IT! I have never had a company take such an interest and deep dive into researching and understanding my senior move management business like they have. The writing, digital marketing and technical expertise is incredible! The thing about Elder Pages Online, is that they REALLY CARE about getting it right and putting your companies best foot forward, digitally speaking. The thing about working with them is they helped me look at my company with a fresh new perspective! I could not be happier and so excited about our new look and approach!
Don't hesitate to engage w/ Tasha, Aria & Ben from ElderPages OnLine! Superb content. Great suggestions. Well-thought out, researched, organized, comprehensive, purposeful campaigns. I should have started w/ them sooner!
I am a new Aging Life Care Professional who was starting a Solo practice and needed to create a website. I have an MBA degree so I had an idea of how I wanted my website to look but what I did not have was the time to put it all together. I hired Elder Pages to create the website and they did not disappoint! All I gave them was a vision board that I created and they were able to make my vision come to life. I was so impressed and grateful. They saved me so much time. I was then able to use that time towards growing the business. What made the process easier was that they already understood Care Management (Aging Life Care) so I did not have to spend time explaining the business to them. I would highly recommend this business for anyone in the Aging Life Care Profession who would like to have their website created and/or managed for them. P.S. save even more time and purchase their blog package....its EXCELLENT!!
Being a new owner of a Care Management Company, I was lost when it came to a website and how to put it together and manage it. Your website is a key ingredient in marketing, so I turned to Tasha for help. She has made this journey so easy with her patience, organization and knowledge. I don't know what I would have done without her. I love my new website! Thank you Tasha!
I wanted to leave a review for Elder Pages/Serious Illness/Tasha B and her team.... we have worked with this group for over 10 years to build brand awareness and consistency across our markets. Working for a non-profit we are sometimes challenged with a mighty caseload and a small team, but having Elder Pages by our side we have been able to maximize our efforts, complete projects that may have seemed impossible to conquer without their teamwork and support and find ways to further support our teams who support so many patients and families challenged by a serious illness. Elder Pages commitment to innovation is extraordinary and I have truly valued their willingness to come to us with new ideas, new products and new resources to best support our patients and families. If I could give the work they do to support non-profit hospice organizations ten stars, I would!
Elder Pages Online is wonderful. I am a Care Manager and the website and educational material have been such a useful resource for myself but also my clients. Tasha is very invested in her clients and has been very easy to work with. Extremely knowledgeable and an expert that shares her information to better everyone around her.
Tasha and her team at Elder Pages n Line has proven to be a unique creative, very innovative, and exceptionally detail oriented!!She is a gifted intuit, translating my dream and vision into an industry leading professional web site and platform, that showcases my business in the best possible light. The web design reflects industry leading trends, communicating our knowledge, compassion, and leadership with bold confidence seamlessly integrated throughout. Working with Tasha is joyful as her professional relationship is awe inspiring. I highly recommend Tasha and her team. 5 stars for customer service satisfaction.
I am so grateful that I connected with Tasha and her team at Elder Pages Online as I was just starting my care management practice. Her knowledge and expertise in this field is outstanding. She helped me develop a clear and professional web page and online presence from the start. I credit Elder Pages Online for much of my rapid growth and success.
Elder Pages Online has exceeded my expectations. As a solo practitioner, time has been my biggest constraint. Tasha and the team were really patient with me throughout the process and helped any way they could to meet deadlines. The quality of service provided by Elder Pages Online is everything that geriatric care managers need to take their practice to the next level. I'm beyond happy and grateful for their support and great service!!!!
I have been a client for 8+ years. I consistently get compliments from clients about the newsletters, but today I had an incoming client praise the website as the most easily navigated of the many that she had visited; as well as being grateful to sign up for a complimentary phone call using our Calendly link. As supporting our clients and their families is our highest goal, ElderPages has been the partner who has helped us to achieve that. Kudos!
Elder Pages Online has been an excellent investment in my business. As a small business owner, I am fully responsible for the success of my geriatric care management practice. Elder Pages Online is accomplishing exactly what I wanted to achieve: elevating my brand and opening new doors.Tasha and the team are kind, professional, responsive and easy to work with.I have been exceptionally pleased in their flexibility and my ability to personalize my monthly digital newsletter.5 stars, for sure!!!
Tasha has been with me since day 1 when I was researching and making decisions about starting my company. She provided the guidance needed from the development of my website, to marketing ideas, to looking at analytics. Her expertise helped me to successfully re-brand my business when I expanded my services. She is always responsive to my needs and consistently provides me with the support I need. Thank you Tasha - I could not have done this without you!
Good content marketing is critical to any company's success. I have been an admirer of the content Tasha creates for a number of years. Tasha has established herself as the expert in content marketing for elder care professionals.
Meeting Tasha at an Aging Life Care Association annual conference several years ago was instrumental to bringing my business into the modern age of social media! Tasha truly understands the challenges care managers face and the work that we do. Her expertise in web design helped me develop a fantastic web site that truly reflects my mission and services. The E-Library Tasha developed as a research scientist has helped me establish credibility and is an easy-to- use tool for educational presentations. Consistent, reliable postings to my social media accounts have saved me time, effort and allows me the opportunity to stick to what I do best, helping elders and care giving families! Best of all, Tasha and her team are so very patient and kind and always make the time to answer my questions in a manner that I can sincerely understand! If you are an Aging Life Care Professional and want to partner with someone who can help you grow your business, turn to Tasha! You will not be disappointed.
