Branded with your name, logo and colors The Monthly Newsletter is an online page branded with the your name, logo and colors.
3 fresh articles a month Speak to the issues that worry family caregivers.
12-year archive of past issues Over 400 articles give you a deep resource for networking with referrers.
Edit in the cloud Add your own content if and when you have time to write about local events, a special employee, or a public presentation you are giving.
Printready .pdf for a paper version Each month we send you a PDF of the current issue, branded with your name, logo, and colors. You print up what you need. Ideal for situations where a hard-copy version of the newsletter is more convenient than the Web.
Add email You build your subscriber list. We send out a monthly announcement through Constant Contact. Or you can do it yourself through Mail Chimp or other providers.
Social Media Support You receive weekly updates posted on your Facebook page. Or we publish weekly posts to your LinkedIn Profile. Professional graphics and informative articles build credibility. Plus weekly blogposts boost your search engine optimization.
You receive an area exclusive
None of your local competitors can license our materials.
Extend the reach of your marketing No matter how brief the contact (a short phone call, a community presentation, a quick chat at a health fair), offer to send the prospective client your newsletter. With email marketing support, your brand continues to arrive in their inbox once a month.
Send with invoices to boost customer retention It’s easier to keep an existing customer than it is to find a new one. Demonstrate your added value by sending this educational “spoonful of sugar” with your monthly invoices.
Promote word-of-mouth referrals Give your clients and referrers educational print materials they can pass along to friends and colleagues.
Add to your LinkedIn presence With social media support, we publish a weekly post to your LinkedIn profile. Build your online resume and credibility with eye-catching graphics and deep content. Weekly blogging keeps your account active and develops a strong searchable inventory. Plus every post links back to your company website, helping you rise in Google search results.
Leave copies in referral offices Distributing literature through a referrer’s literature rack is one of the top three networking strategies identified in the 2014 Care Manager Benchmarking Study.
Cost
Yearly subscription For 12 issues (36 articles), the archives and monthly delivery of a print-ready PDF: $1500-$1800/year (depending on population of service area). Receive a $300 discount if paired with an E-library.
Social media support Add 300-word blog posts on your LinkedIn profile highlighting topics from your newsletter. Your weekly posts show you are an active participant and spark LIKES, COMMENTS and SHARES. Plus you build credibility with a growing inventory of Featured Articles. $600 for 12 months when paired with the monthly newsletter. Weekly Facebook updates available for $300/year when paired with the newsletter.
Email marketing support Set up your own email marketing account for free at Mail Chimp, or have us send out monthly announcements to your subscribers through an account at Constant Contact. (As a client of Elder Pages Online, you receive a 30% discount.) You pay for the Constant Contact account and upload your subscribers. (We’ll train you how.) We’ll set up the account for you, including the subscription form and Welcome letter to new subscribers. Then, every month we’ll create and send out email announcements of the latest issue on Publication Day. One less chore for you to worry about. $300/year.
Get the Pro Package Our most popular combination gives you reference resources in the E-libraryand fresh content each month with the Newsletter. Save $300/year.
You receive an area exclusive
None of your local competitors can license our materials.
Reach family caregivers earlier Adult daughters and sons spend an average of 3.7 years caring for an aging loved one. Let them bond with you before they need you.
Become the expert in family caregiving With the newsletter, you reframe yourselves from being the expert in death and dying to the expert in family caregiving.
Encourage family self-referrals Family self-referrals hold the greatest growth potential for hospice. Although the national average is for 5% to 10% of referrals to come directly from families, hospices have been able to increase that to 20% to 30% of referrals. Plus family self-referrals result in longer lengths of stay (on average 7-10 days longer!). Build brand loyalty before they need you so you are a known and trusted entity when it’s time for hospice.
Promote fund-raising events
Add articles about your Light Up a Life Campaign, your Memorial Event, or a golf tournament or other fundraiser.
Attract high quality employees
With the nursing shortage, competition is fierce. You need to create a Culture of Attraction to recruit the very best. Add an “Employee of the Month” article to your newsletter and demonstrate your superior support and acknowledgement of your staff.
Train, recruit, and support volunteers
The newsletter speaks directly to frontline issues families face at home. Use it to train volunteers. Teach them to search the archives when questions come up. You can even feature a “Volunteer of the Month” as part of your volunteer retention program.
Cost
Yearly subscription For 12 issues (36 articles), the archives and monthly delivery of a print-ready PDF: $1500-$1800/year (depending on population of service area). Receive a $300 discount if paired with an E-library.
Social media support Drive traffic back to your company website with weekly educational updates on your Facebook or LinkedIn business pages. Your weekly posts show you are an active participant beyond promoting your service. They spark LIKES, COMMENTS and SHARES. Give donors, volunteers and potential employees insight into your strong commitment to education and empowerment. $400/year for LinkedIn. $300/year for Facebook.
Email marketing support Set up your own email marketing account for free at Mail Chimp, or have us send out monthly announcements to your subscribers through an account at Constant Contact. (As a client of Elder Pages Online, you receive a 30% discount.) You pay for the Constant Contact account and upload your subscribers. (We’ll train you how.) We’ll set up the account for you, including the subscription form and Welcome letter to new subscribers. Then, every month we’ll create and send out email announcements of the latest issue on Publication Day. One less chore for you to worry about. $300/year.
Get the Pro Package Our most popular combination gives you reference resources in the E-libraryand fresh content each month with the Newsletter. Save $300/year.
You receive an area exclusive
None of your local competitors can license our materials.
Engage with family caregivers You can certainly use the newsletter for engaging more regularly with family decision makers: the adult daughters and sons of your clients. No matter how brief the contact (a short phone call, a presentation, a quick chat at a health fair), offer to send the prospect your newsletter. With an email component, your brand then arrives in their inbox once a month. For more ideas, see the tips above for marketing care management.
Attract and retain employees Use the newsletter to create what Leading Home Care expert, Stephen Tweed, calls a “Culture of Attraction.” We provide you with tools to engage state-of-the-art employee recruitment and retention strategies.
“Caregiver of the Month” Reward dedicated employees and gain their loyalty as you publicly show your respect for their superior caring and professionalism. Friends of staff and prospective employees quickly realize that you value and acknowledge people who apply themselves to their job.
Use for training Your staff is on the front line with family caregivers. They witness the problems discussed in the newsletter on a daily basis. Give your caregivers copies of the newsletter each month, and host discussions. Show your commitment to their ongoing professional development.
Stand out on Social Media Your staff is the Internet generation. Go where they are going! By posting excerpts of the newsletter on your Facebook page—or better yet your LinkedIn page—you can project your Culture of Attraction to high quality caregivers and encourage them to come work for you. We can do this for you with our social media supportprogram.
Cost:
Yearly subscription For 12 issues (36 articles), the archives and monthly delivery of a print-ready PDF: $1500/year. Or $1200/year if paired with an E-library.
Social media support Add 200-word blog posts on your LinkedIn page four times a month highlighting topics from your newsletter. Your Connections receive a red flag notification once a week that they can LIKE, COMMENT and SHARE. Plus you build credibility with a graphic profile and robust posts page. $600 for 6 months.
Email marketing support Set up your own email marketing account for free at Mail Chimp, or have us send out monthly announcements to your subscribers through an account at Constant Contact. You pay for the Constant Contact account and upload your subscribers. (We’ll train you how.) We’ll set up the account for you, including the subscription form and Welcome letter to new subscribers. Then, every month we’ll create and send out email announcements of the latest issue on Publication Day. One less chore for you to worry about. $300/year.
Get the Pro Package Our most popular combination gives you reference resources in the E-libraryand fresh content each month with the Newsletter. Save $300/year.
You receive an area exclusive
None of your local competitors can license our materials.
Create branded educational handouts Use the printready feature to create branded “one-pagers” from any article in the archives. Courting a new cardiologist? Create a one-pager from past articles on CHF and “give” the PDF to the practice to use, no charge. With the newsletter, you have a publishing house at your fingertips.
Caregiver packets for discharge planners Hospitals are under the gun to reduce 30-day readmissions, and discharge planners are on the front line of that fight. Make their lives easier with family caregiver packets that include a one-pager about “Making the Transition from Hospital to Home.”
Impress a new referrer A classic sales approach is to ask about a difficult client or family situation. With the newsletter, you have over 270 articles (and growing monthly!) in past issues. Search the archive. There just may be an article to fit the bill. You prove your resourcefulness. They give you a trial referral.
Cost:
Yearly subscription For 12 issues (36 articles), the archives and monthly delivery of a print-ready PDF: $1500/year. Or $1200/year if paired with an E-library.
Social media support add 200-word blog posts on your LinkedIn page four times a month highlighting topics from your newsletter. Your Connections receive a red flag notification once a week that they can LIKE, COMMENT and SHARE. Plus you build credibility with a graphic profile and robust posts page. $600 for 6 months.
Email marketing support Set up your own email marketing account for free at Mail Chimp, or have us send out monthly announcements to your subscribers through an account at Constant Contact. You pay for the Constant Contact account and upload your subscribers. (We’ll train you how.) We’ll set up the account for you, including the subscription form and Welcome letter to new subscribers. Then, every month we’ll create and send out email announcements of the latest issue on Publication Day. One less chore for you to worry about. $300/year.
Get the Pro Package Our most popular combination gives you reference resources in the E-libraryand fresh content each month with the Newsletter. Save $300/year.
You receive an area exclusive
None of your local competitors can license our materials.
If you are working in the wonderful world of the Senior Care Industry, like I have been for over 15 years, and need a new website or just want to ramp up your LinkedIn profile or Google Business page, I can honestly say the team (Tasha, Ben & Aria) at Elder Pages Online GETS IT! I have never had a company take such an interest and deep dive into researching and understanding my senior move management business like they have. The writing, digital marketing and technical expertise is incredible! The thing about Elder Pages Online, is that they REALLY CARE about getting it right and putting your companies best foot forward, digitally speaking. The thing about working with them is they helped me look at my company with a fresh new perspective! I could not be happier and so excited about our new look and approach!
Don't hesitate to engage w/ Tasha, Aria & Ben from ElderPages OnLine! Superb content. Great suggestions. Well-thought out, researched, organized, comprehensive, purposeful campaigns. I should have started w/ them sooner!
I am a new Aging Life Care Professional who was starting a Solo practice and needed to create a website. I have an MBA degree so I had an idea of how I wanted my website to look but what I did not have was the time to put it all together. I hired Elder Pages to create the website and they did not disappoint! All I gave them was a vision board that I created and they were able to make my vision come to life. I was so impressed and grateful. They saved me so much time. I was then able to use that time towards growing the business. What made the process easier was that they already understood Care Management (Aging Life Care) so I did not have to spend time explaining the business to them. I would highly recommend this business for anyone in the Aging Life Care Profession who would like to have their website created and/or managed for them. P.S. save even more time and purchase their blog package....its EXCELLENT!!
Being a new owner of a Care Management Company, I was lost when it came to a website and how to put it together and manage it. Your website is a key ingredient in marketing, so I turned to Tasha for help. She has made this journey so easy with her patience, organization and knowledge. I don't know what I would have done without her. I love my new website! Thank you Tasha!
I wanted to leave a review for Elder Pages/Serious Illness/Tasha B and her team.... we have worked with this group for over 10 years to build brand awareness and consistency across our markets. Working for a non-profit we are sometimes challenged with a mighty caseload and a small team, but having Elder Pages by our side we have been able to maximize our efforts, complete projects that may have seemed impossible to conquer without their teamwork and support and find ways to further support our teams who support so many patients and families challenged by a serious illness. Elder Pages commitment to innovation is extraordinary and I have truly valued their willingness to come to us with new ideas, new products and new resources to best support our patients and families. If I could give the work they do to support non-profit hospice organizations ten stars, I would!
Elder Pages Online is wonderful. I am a Care Manager and the website and educational material have been such a useful resource for myself but also my clients. Tasha is very invested in her clients and has been very easy to work with. Extremely knowledgeable and an expert that shares her information to better everyone around her.
Tasha and her team at Elder Pages n Line has proven to be a unique creative, very innovative, and exceptionally detail oriented!!She is a gifted intuit, translating my dream and vision into an industry leading professional web site and platform, that showcases my business in the best possible light. The web design reflects industry leading trends, communicating our knowledge, compassion, and leadership with bold confidence seamlessly integrated throughout. Working with Tasha is joyful as her professional relationship is awe inspiring. I highly recommend Tasha and her team. 5 stars for customer service satisfaction.
I am so grateful that I connected with Tasha and her team at Elder Pages Online as I was just starting my care management practice. Her knowledge and expertise in this field is outstanding. She helped me develop a clear and professional web page and online presence from the start. I credit Elder Pages Online for much of my rapid growth and success.
Elder Pages Online has exceeded my expectations. As a solo practitioner, time has been my biggest constraint. Tasha and the team were really patient with me throughout the process and helped any way they could to meet deadlines. The quality of service provided by Elder Pages Online is everything that geriatric care managers need to take their practice to the next level. I'm beyond happy and grateful for their support and great service!!!!
I have been a client for 8+ years. I consistently get compliments from clients about the newsletters, but today I had an incoming client praise the website as the most easily navigated of the many that she had visited; as well as being grateful to sign up for a complimentary phone call using our Calendly link. As supporting our clients and their families is our highest goal, ElderPages has been the partner who has helped us to achieve that. Kudos!
Elder Pages Online has been an excellent investment in my business. As a small business owner, I am fully responsible for the success of my geriatric care management practice. Elder Pages Online is accomplishing exactly what I wanted to achieve: elevating my brand and opening new doors.Tasha and the team are kind, professional, responsive and easy to work with.I have been exceptionally pleased in their flexibility and my ability to personalize my monthly digital newsletter.5 stars, for sure!!!
Tasha has been with me since day 1 when I was researching and making decisions about starting my company. She provided the guidance needed from the development of my website, to marketing ideas, to looking at analytics. Her expertise helped me to successfully re-brand my business when I expanded my services. She is always responsive to my needs and consistently provides me with the support I need. Thank you Tasha - I could not have done this without you!
Good content marketing is critical to any company's success. I have been an admirer of the content Tasha creates for a number of years. Tasha has established herself as the expert in content marketing for elder care professionals.
Meeting Tasha at an Aging Life Care Association annual conference several years ago was instrumental to bringing my business into the modern age of social media! Tasha truly understands the challenges care managers face and the work that we do. Her expertise in web design helped me develop a fantastic web site that truly reflects my mission and services. The E-Library Tasha developed as a research scientist has helped me establish credibility and is an easy-to- use tool for educational presentations. Consistent, reliable postings to my social media accounts have saved me time, effort and allows me the opportunity to stick to what I do best, helping elders and care giving families! Best of all, Tasha and her team are so very patient and kind and always make the time to answer my questions in a manner that I can sincerely understand! If you are an Aging Life Care Professional and want to partner with someone who can help you grow your business, turn to Tasha! You will not be disappointed.
Extend your reach with a once-a-month touch.
No matter how brief the contact (a short phone call, a community presentation, a quick chat at a health fair), offer to send the prospective client your newsletter. With email marketing support, your brand continues to arrive in their inbox once a month.
Reach family caregivers earlier
Engage with family caregivers
Create branded educational handouts
