Monthly Newsletters for Family Caregivers

YourCompany2017-02printready-688x892A blog without the headaches.

No time to write? No problem! We do the writing for you.

Branded with your name, logo and colors
The Monthly Newsletter is an online page branded with the your name, logo and colors.

3 fresh articles a month
Speak to the issues that worry family caregivers.

8-year archive of past issues
Over 270 articles give you a deep resource for networking with referrers.

Edit in the cloud
Add your own content if and when you have time to write about local events, a special employee, or a public presentation you are giving.

Printready .pdf for a paper version
Each month we send you a PDF of the current issue, branded with your name, logo, and colors. You print up what you need. Ideal for situations where a hard-copy version of the newsletter is more convenient than the Web.

Add email
You build your subscriber list. We send out a monthly announcement through Constant Contact. Or you can do it yourself through Mail Chimp or other providers.

Social Media Support
You receive weekly updates posted on your Facebook page. Or we publish weekly posts to your LinkedIn Profile. Professional graphics and informative articles build credibility. Plus your Connections receive a red flag notification once a week.

You receive an area exclusive
None of your local competitors can license our materials.

Find out if your market is available

See how our clients use their resources

For Hospice Marketing

wpiowacity2016-06printreadybReach family caregivers earlier
Adult daughters and sons spend an average of 3.7 years caring for an aging loved one. Let them bond with you before they need you.

Become the expert in family caregiving
With the newsletter, you reframe yourselves from being the expert in death and dying to the expert in family caregiving.

Encourage family self-referrals
Family self-referrals hold the greatest growth potential for hospice. Although the national average is for 5%  to 10% of referrals to come directly from families, hospices have been able to increase that to 20% to 30% of referrals. Plus family self-referrals result in longer lengths of stay (on average 7-10 days longer!). Build brand loyalty before they need you so you are a known and trusted entity when it’s time for hospice.

Promote fund-raising events
Add articles about your Light Up a Life Campaign, your Memorial Event, or a golf tournament or other fundraiser.

Attract high quality employees
With the nursing shortage, competition is fierce. You need to create a Culture of Attraction to recruit the very best. Add an “Employee of the Month” article to your newsletter and demonstrate your superior support and acknowledgement of your staff.

Train, recruit, and support volunteers
The newsletter speaks directly to frontline issues families face at home. Use it to train volunteers. Teach them to search the archives when questions come up. You can even feature a “Volunteer of the Month” as part of your volunteer retention program.

Cost

  • Yearly subscription
    For 12 issues (36 articles), the archives and monthly delivery of a print-ready PDF: $1500/year. Or $1200/year if paired with an E-library
  • Social media support
    Add weekly posts about the newsletter to Facebook. Or add 200-word blog posts on your LinkedIn page four times a month highlighting topics from your newsletter. Your Connections receive a red flag notification once a week that they can LIKE, COMMENT and SHARE. Plus you build credibility with a graphic profile and robust posts page. $600 for 6 months.
  • Email marketing support
    Set up your own email marketing account for free at Mail Chimp, or have us send out monthly announcements to your subscribers through an account at Constant Contact. You pay for the Constant Contact account and upload your subscribers. (We’ll train you how.) We’ll set up the account for you, including the subscription form and Welcome letter to new subscribers. Then, every month we’ll  create and send out email announcements of the latest issue on Publication Day. One less chore for you to worry about.  $300/year.

Get the Pro Package
Our most popular combination gives you reference resources in the E-library and fresh content each month with the Newsletter. Save $300/year.

You receive an area exclusive
None of your local competitors can license our materials.

Find out if your market is available
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For Marketing Care Management

wpagingwellcharlotte2016-10printreadybExtend the reach of your marketing
No matter how brief the contact (a short phone call, a community presentation, a quick chat at a health fair), offer to send the prospective client your newsletter. With email marketing support, your brand continues to arrive in their inbox once a month.

Send with invoices to boost customer retention
It’s easier to keep an existing customer than it is to find a new one. Demonstrate your added value by sending this educational “spoonful of sugar” with your monthly invoices.

Promote word-of-mouth referrals
Give your clients and referrers educational print materials they can pass along to friends and colleagues.

Add to your LinkedIn presence
With social media support, we publish a weekly post to your LinkedIn profile, which will also send a notification flag to your Connections. Announce the latest issue, and then focus on a different article each week.

Network with key referrers
Cement your relationships by inviting local elder law attorneys and financial planners to write a guest article for your newsletter.

Leave copies in referral offices
Distributing literature through a referrer’s literature rack is one of the top three networking strategies identified in the 2014 Care Manager Benchmarking Study.

Cost

  • Yearly subscription
    For 12 issues (36 articles), the archives and monthly delivery of a print-ready PDF: $1500/year. Or $1200/year if paired with an E-library.
  • Social media support
    Add 200-word blog posts on your LinkedIn page four times a month highlighting topics from your newsletter. Your Connections receive a red flag notification once a week that they can LIKE, COMMENT and SHARE. Plus you build credibility with a graphic profile and robust posts page. $600 for 6 months; $1000 for 12 months.
  • Email marketing support
    Set up your own email marketing account for free at Mail Chimp, or have us send out monthly announcements to your subscribers through an account at Constant Contact. You pay for the Constant Contact account and upload your subscribers. (We’ll train you how.) We’ll set up the account for you, including the subscription form and Welcome letter to new subscribers. Then, every month we’ll  create and send out email announcements of the latest issue on Publication Day. One less chore for you to worry about.  $300/year.

Get the Pro Package
Our most popular combination gives you reference resources in the E-library and fresh content each month with the Newsletter. Save $300/year.

You receive an area exclusive
None of your local competitors can license our materials.

Find out if your market is available

Return to top

For Home Care Marketing

hcmoqualicare2016-07printreadyEngage with family caregivers
You can certainly use the newsletter for engaging more regularly with family decision makers: the adult daughters and sons of your clients. No matter how brief the contact (a short phone call, a presentation, a quick chat at a health fair), offer to send the prospect your newsletter. With an email component, your brand then arrives in their inbox once a month. For more ideas, see the tips above for marketing care management.

Attract and retain employees
Use the newsletter to create what Leading Home Care expert, Stephen Tweed, calls a “Culture of Attraction.” We provide you with tools to engage state-of-the-art employee recruitment and retention strategies.

“Caregiver of the Month”
Reward dedicated employees and gain their loyalty as you publicly show your respect for their superior caring and professionalism. Friends of staff and prospective employees quickly realize that you value and acknowledge people who apply themselves to their job.

Use for training
Your staff is on the front line with family caregivers. They witness the problems discussed in the newsletter on a daily basis. Give your caregivers copies of the newsletter each month, and host discussions. Show your commitment to their ongoing professional development.

Stand out on Social Media
Your staff is the Internet generation. Go where they are going! By posting excerpts of the newsletter on your Facebook page—or better yet your LinkedIn page—you can project your Culture of Attraction to high quality caregivers and encourage them to come work for you. We can do this for you with our social media support program.

Cost:

  • Yearly subscription
    For 12 issues (36 articles), the archives and monthly delivery of a print-ready PDF: $1500/year. Or $1200/year if paired with an E-library.
  • Social media support
    Add 200-word blog posts on your LinkedIn page four times a month highlighting topics from your newsletter. Your Connections receive a red flag notification once a week that they can LIKE, COMMENT and SHARE. Plus you build credibility with a graphic profile and robust posts page. $600 for 6 months.
  • Email marketing support
    Set up your own email marketing account for free at Mail Chimp, or have us send out monthly announcements to your subscribers through an account at Constant Contact. You pay for the Constant Contact account and upload your subscribers. (We’ll train you how.) We’ll set up the account for you, including the subscription form and Welcome letter to new subscribers. Then, every month we’ll  create and send out email announcements of the latest issue on Publication Day. One less chore for you to worry about.  $300/year.

Get the Pro Package
Our most popular combination gives you reference resources in the E-library and fresh content each month with the Newsletter. Save $300/year.

You receive an area exclusive
None of your local competitors can license our materials.

Find out if your market is available

Return to top

For Home Health Marketing

hhmimetro2010-12printreadyCreate branded educational handouts
Use the printready feature to create branded “one-pagers” from any article in the archives. Courting a new cardiologist? Create a one-pager from past articles on CHF and “give” the PDF to the practice to use, no charge. With the newsletter, you have a publishing house at your fingertips.

Caregiver packets for discharge planners
Hospitals are under the gun to reduce 30-day readmissions, and discharge planners are on the front line of that fight. Make their lives easier with family caregiver packets that include a one-pager about “Making the Transition from Hospital to Home.”

Impress a new referrer
A classic sales approach is to ask about a difficult client or family situation. With the newsletter, you have over 270 articles (and growing monthly!) in past issues. Search the archive. There just may be an article to fit the bill. You prove your resourcefulness. They give you a trial referral.

Cost:

  • Yearly subscription
    For 12 issues (36 articles), the archives and monthly delivery of a print-ready PDF: $1500/year. Or $1200/year if paired with an E-library.
  • Social media support
    add 200-word blog posts on your LinkedIn page four times a month highlighting topics from your newsletter. Your Connections receive a red flag notification once a week that they can LIKE, COMMENT and SHARE. Plus you build credibility with a graphic profile and robust posts page. $600 for 6 months.
  • Email marketing support
    Set up your own email marketing account for free at Mail Chimp, or have us send out monthly announcements to your subscribers through an account at Constant Contact. You pay for the Constant Contact account and upload your subscribers. (We’ll train you how.) We’ll set up the account for you, including the subscription form and Welcome letter to new subscribers. Then, every month we’ll  create and send out email announcements of the latest issue on Publication Day. One less chore for you to worry about.  $300/year.

Get the Pro Package
Our most popular combination gives you reference resources in the E-library and fresh content each month with the Newsletter. Save $300/year.

You receive an area exclusive
None of your local competitors can license our materials.

Find out if your market is available
Return to top