Content Marketing Tools for Eldercare Professionals
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Your Safety Net program: An annual revenue stream
If you’re looking for a way to connect with referrers, market to the young-old, and add some consistency to your revenue stream, consider a Safety Net program.
LGBTQ+ aging and care managers
LGBTQ+ aging and care managers: With Pride Month coming up in June, consider letting your community know the many ways you can help LGBTQ+ elders. From easing the transition into an ALF, to providing staff training for home-care agencies and long-term care facilities, you can make a name for yourself by specializing in the needs of this community.
Business benefits of an enrichment program
If you are looking for a joyful way to augment your practice, consider an enrichment program. It can even out your cash flow, provide networking opportunities with referrers, bring new clients into your practice and give you a stronger bond with existing clients.
Does your website speak to all your audiences?
While your clients may be older adults, the people shopping for your services are often their adult children. Completely different audience with very different needs. But what about your referrers? Does your website address their pain points? And potential employees? Does your website express your company culture in a way that is attractive in a competitive labor market?