Specializing in elder care marketing
Elder care is booming!
With the Silver Tsunami of the Baby Boomers moving into senior status themselves, business opportunities abound. And competition is fierce!
How do you stand out from the crowd?
You need more than a Web designer. What you need is someone who knows your market and the challenges you face.
See what we can do for you
- Marketing Care Management
Blogging! Newsletters! Social Media! Websites! It’s boggling to juggle all this as a small business. Harness our expertise so you can use the Internet to easily reach out to adult daughters and sons, and key referrers (elder law attorneys, financial planners, bank trust officers). Let us do the work so you can concentrate on your clients and building your business. We specialize in helping Aging Life Care™ Association members take advantage of the ALCA branding and trademark.
- Home Care Marketing
You face the extra challenge of attracting and recruiting caregivers while marketing home care to new clients. You are in luck, however, because caregivers are the Internet generation. Use savvy content marketing to highlight your respect for your employees, and at the same time connect with family decision makers.
- Marketing Palliative Care
Palliative care is too often described in relation to hospice. This hurts referrals! Palliative care has its own strengths and does best with branding that is quite separate from hospice.
- Hospice Marketing
Looking for earlier referrals? We have hospice marketing ideas to help you improve your networking with professionals and expand your direct-from-family admissions.
- Home Health Marketing
Reducing 30-day admissions is a great entry point with your referrers. Use content marketing to demonstrate your commitment to treating chronic conditions and to educating families to be strong members of the health care team.