Wondering how it all comes together? Don’t worry—we’ve made it easy. You bring the heart and expertise in eldercare, and we’ll bring the content, tools, and behind-the-scenes magic to help you shine online and in print. Whether you’re a one-person powerhouse or part of a small but mighty team, we’re here to make marketing feel doable (and even a little fun). Here’s how it works!
Step 1: Tell Us About Your Area
We like to keep things exclusive—just one provider per region for most of our products. So first things first: let’s make sure your area is available. Check Availability »
Step 2: Choose Your Starting Point
Once we know your market is open, we’ll help you choose the best fit for your goals—whether that’s attracting new referrals, staying top-of-mind with families, or showing up professionally online. Don’t worry, we’ll guide you through it.
Step 3: We Set You Up (Fast!)
We customize your materials with your branding, contact info, and logo—so you look polished right out of the gate. Most projects launch within a month. Minimal effort from you, maximum results.
Step 4: Stay Visible Without the Stress
We keep things running smoothly with fresh monthly content, social posts, newsletters, and more—depending on your package. You stay focused on your clients; we’ll help keep your marketing working in the background.
Step 5: Support When You Need It
Need help? Have a new idea? Just want to talk strategy? We’re real humans (who really know eldercare) and we’re always here to support you: support@elderpagesonline.com.
How do the websites work?
Your name, logo, colors and contact information are branded onto our templates. You provide the logo and can add graphics onto any of the pages. You are welcome to edit the text in any of the pages as well, but most people just edit the Our Services and About Us wording—that’s your own unique story. The rest of the content is provided, but you may have a special program you want to highlight with your own text.
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What kind of support do I receive?
We provide ongoing support for your services. If you have any questions or challenges, please email our support team at support@elderpagesonline.com.
Our web services include:
– Robust security
– 24/7 monitoring
– Daily backups
You can rest assured that your web services will be online when your customers need it.
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Can I use a newsletter, blog or guide as my company website?
Yes! Many of our clients do. It’s a great (and inexpensive) way to get 30+ pages of educational content for a fraction of the cost. You retain ownership of your domain name and the content is completely editable by you. Your web address is what shows in the address bar. (Don’t worry about the technology. We’ll handle that for you.) You also have the option of also promoting an educational URL (e.g. AgingWell[YourCommunity].com) for situations that are closed to your commercial presence.
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May I put your content on my existing website?
Sadly, no. Here’s why: The only way we can protect your exclusive—and all our other clients’—is if your educational resources stay within the website we make for you.
You are allowed to excerpt 2-5 sentences in other online media and then point people back to your guide or newsletter page. Other than these teasers, though, text, graphics and videos may not be inserted in your company website, nor on other websites (e.g., Facebook, a Blog…) nor in other media (e.g., handouts, newspaper articles).
You may create one-page educational handouts from the newsletter, or blog using the printready PDF feature which displays your header and your exclusive territory at the top.
Many clients find that having a sister website that is educational in focus can be extremely useful.
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Why would I want an educational Web address?
There are many situations where educational resources will open doors that are closed to your commercial presence.
- Discharge planners will not put your commercial brochure in a discharge packet, but they are quite happy to include a brochure about educational resources for families.
- Other websites unwilling to put a link to your company website will link to your content. A link to your company URL could be interpreted to be endorsing you. On the other hand, they are happy to put a link to an educational website for family caregivers.
- You can shamelessly market your educational resources in ways you cannot promote your company without seeming over bearing. Content marketing allows you to proudly share useful information. Frame this as a gift in honor of family caregivers in your service area. You know how hard they have it and you are making this resource available free, 24/7 to support them. What’s not to love about that? It’s your brand all over it. It’s not about anyone else. And it has About Us, Contact Us, Our Services and a Request Information form—everything they need to take the next step of initiating contact.
- In the case of hospice, many people are not yet ready to say, “Mom” and “hospice” in the same sentence, let alone to actively go to a hospice website. By offering educational resources at a special URL, you give them a safe context for getting the information they need. And while they are at it, they can look at your “Our Services” and “About Us” pages and learn more about you and what you do.
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Do I have to know WordPress?
No. We’ll teach you! It’s part of your set-up fee and takes about a 1/2 hour. Feel free to reach out to support@elderpagesonline.com with any questions or challenges.
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How long does it take to "go live"?
We have branded website and made it live in as little as one week. But that was a very motivated client! Usually it takes from 3-6 weeks for you to get us the graphics and write your text. Teaching you how to enter your text takes only a 1/2 hour!
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How much does it cost?
The cost to license our resources depends on the product you choose, the features within it and the population density of the area you wish to secure for your exclusive.
Your start-up fee covers the branding of the template and teaching you how to edit. The recurring fees include web-hosting on the servers, tech support and your area exclusive.
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Can I reserve a territory?
Yes! If you are interested in our resources but can’t get started right away, you can reserve your service area for about 20% of the cost of a final contract (usually a few hundred dollars). For this fee, we will say “no” to anyone requesting your territory in the next 6 months. If you enter into a contract with us within 3 months, we’ll convert the reservation fee to a deposit and credit it against the total.
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