Increasing your visibility in a search
Google’s job in a search is to deliver results that successfully meet the needs or expectations of a searcher. That means Google must evaluate your business for
- relevance – that there is a good match between your business and the term or phrase used by the searcher
- accuracy – how likely it is you are who you say you are (fraud prevention), that you can be contacted at the information provided, and that you offer what you say you offer
- quality of your service – some objective measure of customer satisfaction
The Google My Business (GMB) page
To help Google measure these priorities, they have provided you with the ability to complete a Google My Business (GMB) page. You may be most familiar with this page from your own searches. On a results page, you will notice a panel on the right that usually features a business with
- photos of its staff
- photos of its office (if there is one)
- links to the website
- a phone number to call
- hours of operation
- Google reviews and star ratings
- featured products
- regular blog postings that flesh out your understanding of the business, its personality, and its credibility
More and more consumers are turning to Google to find you and to evaluate you online, relative to your competition.
Let us help you with these search-oriented services:
Displaying Google reviews
Getting those star ratings and positive comments about your business is commercial gold. A testimonials page on your website is helpful, but how do viewers know you didn’t just make them up? By displaying your Google reviews on your company website, you provide “social proof” that others have been satisfied with your services.
You receive the following:
Return to top
- An initial tune-up on your GMB page. If your GMB page is not optimized, Google doesn’t “see you” as readily as they would if it is completely and accurately filled out. We audit your page, add the top priority elements, and remove the most common sources of inaccuracy (and demerits!). You need a GMB page to gather Google reviews.
- Advice for collecting Google reviews. Google has protections in place to ensure that reviews are genuine and not coerced or bought. As a result, there are very particular do’s and don’ts for getting reviews. Let us help you avoid common pitfalls that could cause Google to misinterpret your reviews and penalize your listing.
- A spreadsheet and templates. We provide you with the tools you need to quickly and easily set up a system for requesting reviews.
- Suggestions for handling negative reviews. Bad reviews do happen. But strategic responses and savvy review collection procedures can help you minimize public complaints and actually improve your services and customer satisfaction overall. We provide you with guidance and a selection of suggested text for your responses.
- Displaying positive reviews on your website. Google insists on posting all reviews and communication on your GMB page. On your own website, however, you can leverage the benefits of social proof by displaying only your four- and five-star reviews on strategic pages so prospective clients can get immediate feedback from satisfied customers.
Optimizing each service offering
What are the key terms related to your services that people search for most?
- “Help after the hospital”
- “Dealing with dementia”
- “Referral to assisted living”
- “Aging in place”
As national experts in eldercare, we can help you avoid much of the hit-or-miss experimentation required by search engine optimization (SEO) companies that are not familiar with the eldercare niche.
For clients who hire us to host their company website, we can add service-based pages designed to boost your pages and GMB page in a search result.
Return to top
- pages focused on top services requested in your niche
- starter text and graphics that you add to with details about your offerings
- an FAQ (frequently asked questions) section on each page to help you answer the most common questions about that service
- display of each service on your GMB page, with links to that service’s page on your website
Regular posting to your GMB page
Part of maintaining a positive viewer experience is making sure that what the searcher sees is accurate and up to date. Although you can simply complete your GMB page and call it done, Google gives you many more points—and you increase the chances of having your GMB page appear in the upper right of even a non-branded search result—if you add to your GMB regularly.
But who has time?
For clients using our WordPress template for their company website, the family caregiver content or the Aging Well content for boomers can be set to display on your GMB page as well.
Return to top
- automatic—handsfree—GMB posting of educational content, including text and graphics. Once a week for family caregiver articles. Once a month for Aging Well articles. No fuss, no muss on your part.
- A row of graphics and excerpts on your GMB to add credibility and visual attractiveness to your listing.
- Google “points” for regularly updating your GMB.
- A GMB tune-up. Even if you think your GMB page is complete, our experience tells us that key elements are likely to be missing or entered incorrectly. There may even be duplicate GMBs from an earlier time in your business. Since accuracy is what Google is all about, we audit your page and your Web presence, making sure the top-priority elements are in alignment with Google policies and removing the most common sources of inaccuracy (and demerits!).