Google’s job in a search is to deliver results that successfully meet the needs or expectations of a searcher. That means Google must evaluate your business for
relevance – that there is a good match between your business and the term or phrase used by the searcher
accuracy – how likely it is you are who you say you are (fraud prevention), that you can be contacted at the information provided, and that you offer what you say you offer
quality of your service – some objective measure of customer satisfaction
The Google Business Profile (GBP) page
To help Google measure these priorities, they have provided you with the ability to complete a Google Business Profile (GBP) page. You may be most familiar with this page from your own searches. On a results page, you will notice a panel on the right that usually features a business with
photos of its staff
photos of its office (if there is one)
links to the website
a phone number to call
hours of operation
Google reviews and star ratings
regular blog postings that flesh out your understanding of the business, its personality, and its credibility
More and more consumers are turning to Google to find you and to evaluate you online, relative to your competition.
Let us help you with these search-oriented services:
Getting those star ratings and positive comments about your business is commercial gold. A testimonials page on your website is helpful, but how do viewers know you didn’t just make them up? By displaying your Google reviews on your company website, you provide “social proof” that others have been satisfied with your services.
You receive the following:
An initial tune-up on your GBP page. If your GBP page is not optimized, Google doesn’t “see you” as readily as they would if it is completely and accurately filled out. We audit your page, add the top priority elements, and remove the most common sources of inaccuracy (and demerits!). You need a GBP page to gather Google reviews.
Advice for collecting Google reviews. Google has protections in place to ensure that reviews are genuine and not coerced or bought. As a result, there are very particular do’s and don’ts for getting reviews. Let us help you avoid common pitfalls that could cause Google to misinterpret your reviews and penalize your listing.
A spreadsheet and templates. We provide you with the tools you need to quickly and easily set up a system for requesting reviews.
Suggestions for handling negative reviews. Bad reviews do happen. But strategic responses and savvy review collection procedures can help you minimize public complaints and actually improve your services and customer satisfaction overall. We provide you with guidance and a selection of suggested text for your responses.
Displaying positive reviews on your website. Google insists on posting all reviews and communication on your GBP page. On your own website, however, you can leverage the benefits of social proof by displaying only your four- and five-star reviews on strategic pages so prospective clients can get immediate feedback from satisfied customers.
Part of maintaining a positive viewer experience is making sure that what the searcher sees is accurate and up to date. Although you can simply complete your GBP page and call it done, Google gives you many more points—and you increase the chances of having your GBP page appear in the upper right of even a non-branded search result—if you add to your GBP regularly.
But who has time? For clients using our WordPress template for their company website, the family caregiver content or the Aging Well content for boomers can be set to display on your GBP page as well.
automatic—handsfree—GBP posting of educational content, including text and graphics. Once a week for family caregiver articles. Once a month for Aging Well articles. No fuss, no muss on your part.
A row of graphics and excerpts on your GBP to add credibility and visual attractiveness to your listing.
Google “points” for regularly updating your GBP.
A GBP tune-up. Even if you think your GBP page is complete, our experience tells us that key elements are likely to be missing or entered incorrectly. There may even be duplicate GBPs from an earlier time in your business. Since accuracy is what Google is all about, we audit your page and your Web presence, making sure the top-priority elements are in alignment with Google policies and removing the most common sources of inaccuracy (and demerits!).
Being a new owner of a Care Management Company, I was lost when it came to a website and how to put it together and manage it. Your website is a key ingredient in marketing, so I turned to Tasha for help. She has made this journey so easy with her patience, organization and knowledge. I don't know what I would have done without her. I love my new website! Thank you Tasha!
I wanted to leave a review for Elder Pages/Serious Illness/Tasha B and her team.... we have worked with this group for over 10 years to build brand awareness and consistency across our markets. Working for a non-profit we are sometimes challenged with a mighty caseload and a small team, but having Elder Pages by our side we have been able to maximize our efforts, complete projects that may have seemed impossible to conquer without their teamwork and support and find ways to further support our teams who support so many patients and families challenged by a serious illness. Elder Pages commitment to innovation is extraordinary and I have truly valued their willingness to come to us with new ideas, new products and new resources to best support our patients and families. If I could give the work they do to support non-profit hospice organizations ten stars, I would!
Elder Pages Online is wonderful. I am a Care Manager and the website and educational material have been such a useful resource for myself but also my clients. Tasha is very invested in her clients and has been very easy to work with. Extremely knowledgeable and an expert that shares her information to better everyone around her.
Tasha and her team at Elder Pages n Line has proven to be a unique creative, very innovative, and exceptionally detail oriented!!She is a gifted intuit, translating my dream and vision into an industry leading professional web site and platform, that showcases my business in the best possible light. The web design reflects industry leading trends, communicating our knowledge, compassion, and leadership with bold confidence seamlessly integrated throughout. Working with Tasha is joyful as her professional relationship is awe inspiring. I highly recommend Tasha and her team. 5 stars for customer service satisfaction.
I am so grateful that I connected with Tasha and her team at Elder Pages Online as I was just starting my care management practice. Her knowledge and expertise in this field is outstanding. She helped me develop a clear and professional web page and online presence from the start. I credit Elder Pages Online for much of my rapid growth and success.
Elder Pages Online has exceeded my expectations. As a solo practitioner, time has been my biggest constraint. Tasha and the team were really patient with me throughout the process and helped any way they could to meet deadlines. The quality of service provided by Elder Pages Online is everything that geriatric care managers need to take their practice to the next level. I'm beyond happy and grateful for their support and great service!!!!
I have been a client for 8+ years. I consistently get compliments from clients about the newsletters, but today I had an incoming client praise the website as the most easily navigated of the many that she had visited; as well as being grateful to sign up for a complimentary phone call using our Calendly link. As supporting our clients and their families is our highest goal, ElderPages has been the partner who has helped us to achieve that. Kudos!
Elder Pages Online has been an excellent investment in my business. As a small business owner, I am fully responsible for the success of my geriatric care management practice. Elder Pages Online is accomplishing exactly what I wanted to achieve: elevating my brand and opening new doors.Tasha and the team are kind, professional, responsive and easy to work with.I have been exceptionally pleased in their flexibility and my ability to personalize my monthly digital newsletter.5 stars, for sure!!!
Tasha has been with me since day 1 when I was researching and making decisions about starting my company. She provided the guidance needed from the development of my website, to marketing ideas, to looking at analytics. Her expertise helped me to successfully re-brand my business when I expanded my services. She is always responsive to my needs and consistently provides me with the support I need. Thank you Tasha - I could not have done this without you!
Good content marketing is critical to any company's success. I have been an admirer of the content Tasha creates for a number of years. Tasha has established herself as the expert in content marketing for elder care professionals.
Meeting Tasha at an Aging Life Care Association annual conference several years ago was instrumental to bringing my business into the modern age of social media! Tasha truly understands the challenges care managers face and the work that we do. Her expertise in web design helped me develop a fantastic web site that truly reflects my mission and services. The E-Library Tasha developed as a research scientist has helped me establish credibility and is an easy-to- use tool for educational presentations. Consistent, reliable postings to my social media accounts have saved me time, effort and allows me the opportunity to stick to what I do best, helping elders and care giving families! Best of all, Tasha and her team are so very patient and kind and always make the time to answer my questions in a manner that I can sincerely understand! If you are an Aging Life Care Professional and want to partner with someone who can help you grow your business, turn to Tasha! You will not be disappointed.