How to find customers AND employees!
Caregiver recruitment and retention
Having enough staff is as much—and sometimes more—of a concern with home care marketing as finding and keeping clients.
We help you do both!
From content-rich websites to monthly newsletters and weekly social media postings, you stand out from the crowd.
Prove your commitment to education
Online resources demonstrate your expertise to families. They also serve as just-in-time training and ongoing reference material for your staff.
Highlight your staff
Address the caregiver shortage by creating and broadcasting your Culture of Attraction. With a “Caregiver of the Month” feature, you not only project pride in your staff, your mini-interviews also give potential clients a window into the heart of your employees: why they are caregivers and why they like working for you!
Impress potential employees
Most of your caregivers are of the Internet generation. They will research you online. Let your resources shine with your commitment to them and to their professional development!
Reward your best caregivers
It’s easier to keep a good employee than it is to find a new one. Feature your top performers in newsletters or on your Home Page. Model for others what you are looking for in superior employees.
Promote word-of-mouth marketing
With branded educational resources you give clients (and your staff) ways to easily spread the word about you. Every link they share and every page they print and pass to a friend helps to spread your brand to the community. Viral marketing at its best!
None of your local competitors can license our materials.
Find out if your market is available
Check out these home care marketing tools:
- Weekly Blog Posts. From entries on your company website, to articles on LinkedIn—or even a weekly online “column” in your local newspaper—we provide you with personable, professional content to showcase your expertise. (You know this information, you just don’t have time to write!)
- Monthly Newsletter for Family Caregivers
Use it online like a blog to demonstrate your support for family caregivers. Include the paper version with invoices for that “spoonful of sugar.” Add email for even more power.
- Social Media Support
LinkedIn yields nearly 3 times the conversions that Facebook does. Let us boost your presence in the professional arena. (P.S. 97% of attorneys are on LinkedIn.)
- E-library for Family Caregivers
Over 25 pages of educational content for family decision makers that also helps you network with attorneys, trust officers and financial planners.
- PowerPoint Presentations
Professional graphics and animation. Evidence-based content. We provide the tech. You provide the heart.
All our products are available a la carte. But we have found the following combinations to be the most effective:
- Premium Media Package
Weekly Blog Posts on your company website, combined with Social Media Support and a Monthly Newsletter. You’ve got it all covered with a weekly blog, LinkedIn and Facebook updates, as well as print and email newsletters.
- Social Media Package
Monthly Newsletter with Social Media Support. Ideal for small businesses that don’t have the time or staff to manage social networking.
- Pro Website Package
E-library with a monthly Newsletter. Our most popular package for those looking for a content-rich company website. You generate a robust Internet presence with deep content and fresh articles each month.