Facebook and LinkedIn each reach different audiences.
Facebook for family caregivers, volunteers, and potential employees.
Also for currently well boomers who need short consultations as they plan for aging in place, downsizing, or a move to community living.
LinkedIn for referrers, potential employees, and wealthy families
(important for private-pay home care and care management).
Leverage your content resources where they’ll do the most good!
Showcase your expertise.
Share your company culture.
Highlight your caring professionalism.
Build brand loyalty.
Drive traffic to your website.
Save time, money, and hassle Augment your presence with an “elder care tips” thread and liberate your staff to complete those posts only in-house employees can accomplish.
Exclusively available to clients who license our content for family caregivers (newsletters and blogs) or for older adults and networking with referrers (the Aging Well Blog for proactive planners).
You receive an area exclusive
None of your local competitors can license our materials.
Weekly status updates drive traffic back to your company website. Family caregivers and job candidates checking out your company will quickly recognize your commitment to best practices in eldercare. With posts designed to empower the reader, we give you friendly, evidence-based “how-to” content about family caregiving, as well as strategies for aging well.
All status updates point back to your branded pages.
You receive an area exclusive
None of your local competitors can license our materials.
Flesh out your presence and highlight your caring expertise with weekly blogs on your Company Page or Professional Profile. The regular links back to your company website also help with SEO (Search Engine Optimization) and your Google ranking.
For solo entrepreneurs, LinkedIn is your online resume. A complete profile with regular weekly activity and a robust inventory of blog posts boosts your credibility, especially with referrers.
Business-to-business marketing is LinkedIn’s wheelhouse. Particularly for small businesses in the private-pay sector (care managers and home care), LinkedIn is golden in terms of reaching out to referrers:
88% of attorneys participate on LinkedIn.
44% of LinkedIn users have an annual household income of $75,000 or more.
LinkedIn connections are much easier to get than email addresses.
Staff recruitment. If you are looking to attract top-tier employees, over half of college-educated individuals use LinkedIn. Developing a full company page with regular postings will help those professionals researching your firm—nurses and social workers—get a solid sense of the value you place on education and empowerment. When competition for employees is fierce, company culture is often the deciding point.
You receive an area exclusive
None of your local competitors can license our materials.