Social Media Support

Attract families, referrers, and top-tier staff.

Facebook, LinkedIn, and Instagram each reach different audiences.

  • Facebook for family caregivers, volunteers, and potential employees.
    Also for currently well boomers who need short consultations as they plan for aging in place, downsizing, or a move to community living.
  • LinkedIn for referrers, potential employees, and wealthy families
    (important for private-pay home care and care management).
  • Instagram for potential employees, volunteers, and donors.
    Also younger referrers who enjoy the platform and turn to it to learn more about your company culture.

Leverage your content resources where they’ll do the most good!

  • Showcase your expertise.
  • Share your company culture.
  • Highlight your caring professionalism.
  • Build brand loyalty.
  • Drive traffic to your website.

Save time, money, and hassle
Augment your presence with an “elder care tips” thread and liberate your staff to complete those posts only in-house employees can accomplish.

Exclusively available to clients who license our content for family caregivers (newsletters and blogs) or for older adults (the Aging Well Blog for proactive planners).

You receive an area exclusive
None of your local competitors can license our materials.

Find out if your market is available

Facebook

Weekly status updates drive traffic back to your company website. Family caregivers and job candidates checking out your company will quickly recognize your commitment to best practices in eldercare. With posts designed to empower the reader, we give you friendly, evidence-based “how-to” content about family caregiving, as well as strategies for aging well.

All status updates point back to your branded pages.

Coming soon!
The ability to post multi-image updates each week based on an Instagram series with high graphic content. Interested in posting yourself? Check out our introductory DIY Instagram package described below.

You receive an area exclusive
None of your local competitors can license our materials.

Find out if your market is available
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LinkedIn

Flesh out your presence and highlight your caring expertise with weekly blogs on your Company Page or Professional Profile. The regular links back to your company website also help with SEO (Search Engine Optimization) and your Google ranking.

For solo entrepreneurs, LinkedIn is your online resume. A complete profile with regular weekly activity and a robust inventory of blog posts boosts your credibility, especially with referrers.

Business-to-business marketing is LinkedIn’s wheelhouse. Particularly for small businesses in the private-pay sector (care managers and home care), LinkedIn is golden in terms of reaching out to referrers:

  • 88% of attorneys participate on LinkedIn.
  • 44% of LinkedIn users have an annual household income of $75,000 or more.
  • LinkedIn connections are much easier to get than email addresses.

Staff recruitment. If you are looking to attract top-tier employees, over half of college-educated individuals use LinkedIn. Developing a full company page with regular postings will help those professionals researching your firm—nurses and social workers—get a solid sense of the value you place on education and empowerment. When competition for employees is fierce, company culture is often the deciding point.

You receive an area exclusive
None of your local competitors can license our materials.

Find out if your market is available
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Instagram

Looking to express the contemporary nature of your company?
If your company culture includes a strong team spirit and a deep appreciation for the quality of life you provide for your clients, Instagram is a fantastic place to demonstrate that. Let us help you augment your grid with “how-to” elder care tips that reveal your commitment to educating and empowering families, clients, and your employees.

As with our other social media services, Instagram support is available exclusively to clients who already license our family caregiver newsletter.

You receive multi-image posts with text overlays highlighting the article of the week.

Branded with your company colors and including a unique caption for each article, your grid benefits from the extra aesthetic while retaining the friendly and caring personality of your business.

Take advantage of our introductory DIY package.
We create the graphics and a caption for your weekly posts and send them to you so you can enter them yourself for an economical price. You also receive a license for simultaneous multi-image posting on your Facebook page.

You receive an area exclusive
None of your local competitors can license our materials.

Find out if your market is available
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