Facebook, LinkedIn, and Instagram each reach different audiences.
Facebook for family caregivers, volunteers, and potential employees.
Also for currently well boomers who need short consultations as they plan for aging in place, downsizing, or a move to community living.
LinkedIn for referrers, potential employees, and wealthy families
(important for private-pay home care and care management).
Instagram for potential employees, volunteers, and donors.
Also younger referrers who enjoy the platform and turn to it to learn more about your company culture.
Leverage your content resources where they’ll do the most good!
Showcase your expertise.
Share your company culture.
Highlight your caring professionalism.
Build brand loyalty.
Drive traffic to your website.
Save time, money, and hassle Augment your presence with an “elder care tips” thread and liberate your staff to complete those posts only in-house employees can accomplish.
Exclusively available to clients who license our content for family caregivers (newsletters and blogs) or for older adults (the Aging Well Blog for proactive planners).
You receive an area exclusive
None of your local competitors can license our materials.
Weekly status updates drive traffic back to your company website. Family caregivers and job candidates checking out your company will quickly recognize your commitment to best practices in eldercare. With posts designed to empower the reader, we give you friendly, evidence-based “how-to” content about family caregiving, as well as strategies for aging well.
All status updates point back to your branded pages.
Coming soon!
The ability to post multi-image updates each week based on an Instagram series with high graphic content. Interested in posting yourself? Check out our introductory DIY Instagram package described below.
You receive an area exclusive
None of your local competitors can license our materials.
Flesh out your presence and highlight your caring expertise with weekly blogs on your Company Page or Professional Profile. The regular links back to your company website also help with SEO (Search Engine Optimization) and your Google ranking.
For solo entrepreneurs, LinkedIn is your online resume. A complete profile with regular weekly activity and a robust inventory of blog posts boosts your credibility, especially with referrers.
Business-to-business marketing is LinkedIn’s wheelhouse. Particularly for small businesses in the private-pay sector (care managers and home care), LinkedIn is golden in terms of reaching out to referrers:
88% of attorneys participate on LinkedIn.
44% of LinkedIn users have an annual household income of $75,000 or more.
LinkedIn connections are much easier to get than email addresses.
Staff recruitment. If you are looking to attract top-tier employees, over half of college-educated individuals use LinkedIn. Developing a full company page with regular postings will help those professionals researching your firm—nurses and social workers—get a solid sense of the value you place on education and empowerment. When competition for employees is fierce, company culture is often the deciding point.
You receive an area exclusive
None of your local competitors can license our materials.
Looking to express the contemporary nature of your company?
If your company culture includes a strong team spirit and a deep appreciation for the quality of life you provide for your clients, Instagram is a fantastic place to demonstrate that. Let us help you augment your grid with “how-to” elder care tips that reveal your commitment to educating and empowering families, clients, and your employees.
As with our other social media services, Instagram support is available exclusively to clients who already license our family caregiver newsletter.
You receive multi-image posts with text overlays highlighting the article of the week.
Branded with your company colors and including a unique caption for each article, your grid benefits from the extra aesthetic while retaining the friendly and caring personality of your business.
Take advantage of our introductory DIY package.
We create the graphics and a caption for your weekly posts and send them to you so you can enter them yourself for an economical price. You also receive a license for simultaneous multi-image posting on your Facebook page.
You receive an area exclusive
None of your local competitors can license our materials.
Being a new owner of a Care Management Company, I was lost when it came to a website and how to put it together and manage it. Your website is a key ingredient in marketing, so I turned to Tasha for help. She has made this journey so easy with her patience, organization and knowledge. I don't know what I would have done without her. I love my new website! Thank you Tasha!
I wanted to leave a review for Elder Pages/Serious Illness/Tasha B and her team.... we have worked with this group for over 10 years to build brand awareness and consistency across our markets. Working for a non-profit we are sometimes challenged with a mighty caseload and a small team, but having Elder Pages by our side we have been able to maximize our efforts, complete projects that may have seemed impossible to conquer without their teamwork and support and find ways to further support our teams who support so many patients and families challenged by a serious illness. Elder Pages commitment to innovation is extraordinary and I have truly valued their willingness to come to us with new ideas, new products and new resources to best support our patients and families. If I could give the work they do to support non-profit hospice organizations ten stars, I would!
Elder Pages Online is wonderful. I am a Care Manager and the website and educational material have been such a useful resource for myself but also my clients. Tasha is very invested in her clients and has been very easy to work with. Extremely knowledgeable and an expert that shares her information to better everyone around her.
Tasha and her team at Elder Pages n Line has proven to be a unique creative, very innovative, and exceptionally detail oriented!!She is a gifted intuit, translating my dream and vision into an industry leading professional web site and platform, that showcases my business in the best possible light. The web design reflects industry leading trends, communicating our knowledge, compassion, and leadership with bold confidence seamlessly integrated throughout. Working with Tasha is joyful as her professional relationship is awe inspiring. I highly recommend Tasha and her team. 5 stars for customer service satisfaction.
I am so grateful that I connected with Tasha and her team at Elder Pages Online as I was just starting my care management practice. Her knowledge and expertise in this field is outstanding. She helped me develop a clear and professional web page and online presence from the start. I credit Elder Pages Online for much of my rapid growth and success.
Elder Pages Online has exceeded my expectations. As a solo practitioner, time has been my biggest constraint. Tasha and the team were really patient with me throughout the process and helped any way they could to meet deadlines. The quality of service provided by Elder Pages Online is everything that geriatric care managers need to take their practice to the next level. I'm beyond happy and grateful for their support and great service!!!!
I have been a client for 8+ years. I consistently get compliments from clients about the newsletters, but today I had an incoming client praise the website as the most easily navigated of the many that she had visited; as well as being grateful to sign up for a complimentary phone call using our Calendly link. As supporting our clients and their families is our highest goal, ElderPages has been the partner who has helped us to achieve that. Kudos!
Elder Pages Online has been an excellent investment in my business. As a small business owner, I am fully responsible for the success of my geriatric care management practice. Elder Pages Online is accomplishing exactly what I wanted to achieve: elevating my brand and opening new doors.Tasha and the team are kind, professional, responsive and easy to work with.I have been exceptionally pleased in their flexibility and my ability to personalize my monthly digital newsletter.5 stars, for sure!!!
Tasha has been with me since day 1 when I was researching and making decisions about starting my company. She provided the guidance needed from the development of my website, to marketing ideas, to looking at analytics. Her expertise helped me to successfully re-brand my business when I expanded my services. She is always responsive to my needs and consistently provides me with the support I need. Thank you Tasha - I could not have done this without you!
Good content marketing is critical to any company's success. I have been an admirer of the content Tasha creates for a number of years. Tasha has established herself as the expert in content marketing for elder care professionals.
Meeting Tasha at an Aging Life Care Association annual conference several years ago was instrumental to bringing my business into the modern age of social media! Tasha truly understands the challenges care managers face and the work that we do. Her expertise in web design helped me develop a fantastic web site that truly reflects my mission and services. The E-Library Tasha developed as a research scientist has helped me establish credibility and is an easy-to- use tool for educational presentations. Consistent, reliable postings to my social media accounts have saved me time, effort and allows me the opportunity to stick to what I do best, helping elders and care giving families! Best of all, Tasha and her team are so very patient and kind and always make the time to answer my questions in a manner that I can sincerely understand! If you are an Aging Life Care Professional and want to partner with someone who can help you grow your business, turn to Tasha! You will not be disappointed.
