Blogging

Weekly entries on your website.
Leverage the content in social media

No time to write? Let an elder care specialist do the writing for you.

Consistent posting
If you’ve ever tried to write a blog you know that intentions are good and then life gets in the way… You just can’t do everything. With our blogging service, we provide you with consistent content every week about topics of concern to family caregivers. You receive 300 words a week and tasteful graphics that spice up the page.

Evidence-based, easy to read
With our background in research, you can rest assured that your blog posts are evidence-based. At the same time, we make them easy to read. All posts are written to the eighth grade level. (Even PhD’s prefer to read smaller words!)

Boost your credibility
The advantage of content marketing is that you distinguish yourself as a knowledgeable provider. With each new blog post you build credibility. Over time, you have a healthy archive that demonstrates your expertise and speaks volumes to potential clients and referrers.

You receive an exclusive
None of your local competitors can license these resources. You become THE expert on family caregiver in your service area.

Leverage your content on social media
Make the most of your weekly posts by adding social media services:

• Post weekly blogs on your LinkedIn page. Large graphics appear in your profile to catch the attention of prime referrers (97% of attorneys are on LinkedIn; The average household income on LinkedIn is >$75,000).
• Post weekly updates on Facebook. You want to stand out as a business with heart, knowledge and purpose. And you want to lead viewers back to your website. Especially if you are hiring caregivers, you want posts that are more than job applications and direct pitches for your service.

Add a print newsletter
There just are situations when you need a piece of paper to include in a packet or leave in a referrer’s office once a month. And sometimes your service brochure, quite honestly, is not that welcome.

Your weekly blog can be reformatted to become a .pdf file so you can publish an educational print newsletter branded with your name, logo and colors.

Great for generating word-of-mouth referrals, a print newsletter gives people a useful resource to pass along to others (viral marketing at its best!).

Looking for a client retention initiative? Include the paper newsletter or .pdf as a “spoonful of sugar” when you send out your invoices.

Email options
Deliver your brand to the inbox of clients—or potential clients—once a month. Even if they don’t open it up, they are reminded of your expertise and caring, which keeps your company top of mind long after your last personal contact.

Ideal for extending the reach of community presentations, referrer meetings or initial calls of inquiry. All you need to do is gather the email addresses. We handle the rest!

Twitter? Instagram? Pinterest?
We don’t believe in pushing clients to services they don’t need. If you were selling the latest fashion or the latest gadget, Twitter, Instagram and Pinterest would be appropriate. But your clients and referrers are not there. Save your money and invest it where it will do the most good.

Cost:

• Blog posts on your website
  Simply give us an editorial login on your site and you will receive 52 posts a year without lifting a finger. This is a content-only service. To protect the security of your website, your webmaster will need to set up the blog software and manage software updates. We handle the posting after that. Pricing is based on the population density of your exclusive territory. For the average metropolitan area, the cost is $1500/year
• Add blog posts on LinkedIn
  Some people will come to your website. Others will check you out on LinkedIn. Build credibility with your connections, adult children, and potential new referrers by adding LinkedIn to your blogging service. $600/year.
• Add updates on Facebook
  Add depth and purpose to your presence while driving traffic to your website. Rather than share other people’s content, you showcase your own. Every click leads to your brand, not someone else’s! $300/year.
• Add print newsletter
  You receive a branded .pdf with your name, logo and colors and three articles from the coming month’s blogposts. You print out as many as you need when you need them. The .pdf arrives before the first of the month so you can include the newsletter with your invoices. $600/year.
• Add E-newsletter
  We create and send the monthly email announcement, and setup the subscription form and welcome letter on Constant Contact (does not work with Mail Chimp, Infusion Soft or other email providers). We’ll teach you how to gather names and upload them to your list. Constant Contact account not included. This is a content-only service. $300/year.
• 10% discount for the package
  Get your content marketing handled in one fell swoop! Have us blog on your website and manage your LinkedIn, Facebook, print and email presence and we’ll give you a 10% discount.