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Content Marketing Tools for Elder Care Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites
This fall there was a lively email discussion among Aging Life Care™ managers about the relationship between home care companies and care management. The consensus was that home care companies, of course, are motivated to develop a referral relationship because a care manager can be a great source of new business. One-way referrals? Many care…
You make New Year resolutions for health in your personal life. Why not for the health of your business? Link building is tops According to Website Magazine editor-in-chief Peter Prestipino, the importance of incoming links has taken a leading role in search engine optimization (SEO), and likely will for years to come. Here is how I…
If you receive federal funds (e.g., you are a hospice, home health agency, or home care program that receives Medicare/Medicaid payments), the Office of Civil Rights is now mandating that you ensure equal access to all. This means no discrimination based on age, gender, race, color, disability, or country of origin. Section 1557 of the…
Remember the customer is different from the client When marketing elder care, you need to distinguish between the client (generally an older adult with some frailties) and the decision-maker (the “customer”). The client is not usually the decision-maker for your services. He or she may not even be the one to pay the bill. The…
Hospice referrals made directly from families (sometimes called “direct referrals” or “self referrals”) result in 7-9 days longer lengths of stay than referrals from other sources. These data were gathered by Transcend Hospice Marketing, a nationally renowned firm that is deeply steeped in research and is very results-oriented. (My kind of approach!) National Stats According…
Here’s a great campaign: TYCaregivers.com. In honor of National Family Caregiver Month (November), SeniorLink is sponsoring a national “Thank A Caregiver” initiative to acknowledge the 44 million family members and friends who help a loved one cope, and even thrive, despite an illness, disability or chronic condition. Nominate a Caregiver Do you know someone special…
Nearly half our 90 clients nationwide are care managers. They are small businesses and must daily make choices about how to spend limited marketing time and dollars. In that light, I get asked a lot about social media! Not all social media is alike Facebook, LinkedIn, Twitter, YouTube, Instagram, Pinterest, Snapchat…Each has its own style…
The National Academies of Sciences, Engineering, and Medicine has just published Families Caring for an Aging America, a substantive look at the role of family caregivers and needed changes in the health care delivery system. Importance of family caregivers According to their data, 17.7 million Americans are caring for an older adult. They are central to…
You might be inclined to think medical personnel are your best referrers. Not so! If you are marketing home care or working to promote your care management company, a big part of your efforts will (should) be devoted to developing a referral base of non-medical professionals. Leading Home Care’s research If you ever get a…
As content marketers specializing in elder care, we at Elder Pages Online get asked this question a LOT. And it’s a good one. Show me the data Those who know me know that I am a data gal. So to answer this question, I went to the Pew Internet and American Life Project and reviewed their…