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The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.

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Social media policies: Handling negative comments

Written on January 31st, 2012 by tasha

In our on-going series on social media policies, I’m turning my attention to a policy for handling negative comments. This seems to be the number one fear, after HIPAA, that I hear from leadership. If you have a policy in place, it will help everyone to feel more prepared should someone say something disparaging about your business.

Let’s start with a few acknowledgements:

What are the comments you can/should just delete?
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Defamation, Libel, False Light, Oh My!

Written on January 17th, 2012 by tasha

I am continuing my series on social media policies. The last post was on intellectual property laws and thoughts on how to guide your employees so they don’t inadvertently trigger a copyright infringement suit. The social media policy post before that looked mostly at HIPAA and employee social media policies you need to have even if you aren’t publishing on Facebook, Twitter or a blog.

For this entry, we’re going to look at defamation, libel and false light. To be honest, when I started researching this, I didn’t think it was much of an issue for elder care professionals.

Hmmm.

And even if you don’t define yourself as an advocate (not that you should), the weird thing about the Internet is that even one obscure little blogpost could end up being seen by millions. Double hmmm. That puts the stakes a little higher than your average brochure or flyer and makes it wise to understand how to say what you need to say AND protect yourself.
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How to avoid a lawsuit due to Social Media: Intellectual Property

Written on January 3rd, 2012 by tasha

In a previous post, we wrote about Social Media Policies even if you don’t do social media. While your business may not be involved in social networking, odds are, your employees are engaging in Facebook or Twitter, YouTube or writing a blog.

You need to be sure they do not violate HIPAA nor say things even in their personal posts that reflect poorly on your company.

In the next few blog entries, I am turning my attention to the legal risks of publishing online. After HIPAA, I would say the next most likely transgression has to do with intellectual property violations.

Intellectual property rights apply to anything you publish (in print, or on your website, blog or Facebook page). Many companies, rightfully so, encourage employees to Like, Share and Comment on the company Facebook page or blog. And certainly your official “post-ers” are employees. In that light, be sure you are clear with everyone about what can and can’t be posted from a legal point of view. You don’t want a lawsuit!

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Happy, happy, merry, merry

Written on December 23rd, 2011 by tasha

So thankful for a wonderful 2011 with all my great clients. Whatever you celebrate, may joy warm your hearts. See you next year!

Another guest blog at JPM

Written on December 13th, 2011 by tasha

I’m guest blogging this week on the Stanford Journal of Palliative Medicine. Today’s post is about Social Media and Family Caregivers. Given Pew Internet data on demographics of social media, I wonder whether Facebook is a mature enough medium for reaching family caregivers. Not many seem to use it to get health information. But there are other realistic goals for a Facebook presence.

According to Idealware, software reviewers for non-profits, Facebook is a great way to:

What’s your experience been?