Presentation Packages

Webinars & face-to-face content marketing

Did you know only 10% of people who attend a presentation (or webinar) are likely to sign up for your services on the spot? They need to have three prerequisites in place to take that kind of action:

  • A perception of urgent need for your services
  • A budget for your services
  • Decision-making authority (Family caregivers are influencers, but do not always have the ability to sign a contract.)

So how can you get a better yield for your time?

It’s mostly in the follow-up!
Attendees may think you are wonderful, but life goes on and they quickly forget about you. Not so if you collect email addresses and engage in purposeful follow-up.

  • Immediately after the presentation, send an email asking about their situation. You have an inkling of their challenges based on the topic of your talk. Indicate how you can help and make it easy for them to move to the next step of the Customer Journey: Scheduling a free initial consultation or visit.
  • Email them educational materials on a monthly basis.Stay top of mind with regular, useful, nonsales communications. Cultivate brand loyalty so when an urgent need arises, you will be easy to find and the professional they turn to.

We Make Presentations Easy!

With our Presentation Packages you receive soup-to-nuts the materials you need to make your presentations more productive, including promotional resources; a timeline planning template; a PowerPoint with animations, speaker notes and citations; and follow-up materials designed to help you gain new clients.

Presentation Packages currently available:

Aging in Place: Because there's no place like home!

This presentation is ideally suited for boomers, solo agers, and the professionals who court this “younger-old” clientele: Attorneys and wealth managers.

More than three quarters of older adults wish to stay at home as they age. You are uniquely qualified to help them strategize to do this! Your insights provide the real-world, boots-on-the-ground recommendations that flesh out your referrers’ ability to create the financial resources and legal infrastructure needed.

Use this presentation to network with wealth managers and attorneys. Also with the boomers who need your consultation services to proactively plan for their elderhood.

Topics covered

  • Remodeling your home
  • Arranging for transportation
  • Budgeting for assistance
  • Addressing isolation

You receive slides and speaker notes

  • Professional graphics
  • Periodic animation
  • Evidence-based content

Branded handouts

  • Aging in place: Pros and cons
  • Making your home age-friendly (bathroom, kitchen, exterior)
  • Aging in place: Care at home
  • Driving retirement

A timeline planning template

Promotional resources

  • Text and graphics for a blogpost (Aging in place: Pros and cons)
  • Text and graphics for an email announcement or newsletter
  • Text and graphics for six social media updates

Follow-up materials

  • Email sign-up sheet
  • Text and graphics for a follow-up email to send a day or two afterward
  • Text and graphics for announcement of webinar recording

The Aging Well Blog
A monthly blogpost on your website, covering topics such as

  • alternatives to long-term care
  • moving closer to kids
  • family dynamics
  • solo aging

A corresponding handout .pdf to send out once a month

  • Branded handout .pdf file of each blogpost so you can print as many as you need, whenever you need them
  • Monthly email of each month’s handout that you can send to referrers and proactive planners who have attended your presentation
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10 warning signs your loved one may need help

Adult daughters and sons worry about their parents and the changes that come with aging. These family caregivers are looking for perspective to understand what is serious and what is not.

Administration on Aging warning signs 
Evidence-based! The presentation features the 10 warning signs outlined by the Administration on Aging. With adaptations from the Alzheimer’s Association and the American Automobile Association, you have the ability to draw in family members—key decision makers in eldercare—and point them in the direction of an assessment, the first step in a long-lasting professional relationship.

Topics covered

  1. Eating
  2. Cleanliness
  3. Skin health
  4. Mobility
  5. Driving
  6. Money
  7. Mood
  8. Socializing
  9. Forgetfulness
  10. Reasoning

You receive slides and speaker notes

  • Professional graphics
  • Periodic animation
  • Evidence-based content

A branded handout

  • When a loved one needs help: 10 warning signs

A timeline planning template

Promotional resources

  • Text and graphics for an email announcement or newsletter
  • Text and graphics for seven social media updates

Follow-up materials

  • Email sign-up sheet
  • Text and graphics for a follow-up email to send a day or two afterward
  • Text and graphics for announcement of webinar recording

An educational newsletter to send out once a month

  • Online version of the newsletter
  • Branded, print-ready .pdf file of each issue so you can print as many as you need, whenever you need them
  • Email version of the newsletter
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Dealing with difficult dementia behaviors

Discuss how to address these frustrating daily challenges common to the middle stage of dementia (a stage that usually has families very close to reaching out for help).

  • Dressing
  • Bath time
  • Meals
  • Emotional or irrational outbursts

Strategies taught include

  • calming oneself
  • simplifying the environment
  • addressing all the senses
  • distraction techniques
  • therapeutic fibbing

You receive slides and speaker notes

  • Professional graphics
  • Periodic animation
  • Evidence-based content

A branded handout

  • Dementia: Difficult Situations

A timeline planning template

Promotional resources

  • Text and graphics for a blogpost (“Lie to my mom?”)
  • Text and graphics for an email announcement or newsletter
  • Text and graphics for seven social media updates

Follow-up materials

  • Email sign-up sheet
  • Text and graphics for a follow-up email to send a day or two afterward
  • Text and graphics for announcement of webinar recording

An educational newsletter to send out once a month

  • Online version of the newsletter
  • Branded, print-ready .pdf file of each issue so you can print as many as you need, whenever you need them
  • Email version of the newsletter
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