Presentation Packages

Webinars & face-to-face content marketing

Did you know only 10% of people who attend a presentation (or webinar) are likely to sign up for your services on the spot? They need to have three pre-requisites in place to take that kind of action:

  • A perception of urgent need for your services
  • A budget for your services (for care managers and home care)
  • Decision-making authority (Family caregivers are influencers, but do not always have the ability to sign a contract.)

So how can you get a better yield for your time?

It’s mostly in the follow-up!
Attendees may think you are wonderful, but life goes on and they quickly forget about you. Not so if you collect email addresses and engage in purposeful follow-up.

  • Immediately after the presentation, send an email asking about their situation. You have an inkling of their challenged based on the topic of your talk. Indicate how you can help and make it easy for them to move to the next step of the Customer Journey: scheduling a free initial consultation or visit.
  • Email them educational materials on a monthly basis. Stay top of mind with regular, useful, non-sales communications. Cultivate brand loyalty so when an urgent need arises, you will be easier to find, the professional they turn to.

We Make Presentations Easy!

With our Presentation Packages you receive soup-to-nuts the materials you need to make your presentations more productive, including promotional resources, a sample timeline, professionally created power-points, and follow-up materials designed to help you gain new clients.

Presentation Packages currently available:

10 Warning Signs Your Loved One May Need Help

Adult daughters and sons worry about their parents and the changes that come with aging. These family caregivers are looking for perspective to understand what is serious and what is not.

Based on Administration on Aging 
Evidence-based! The presentation features the 10 warning signs outlined by the AoA. With adaptations from the Alzheimer’s Association and the American Automobile Association, this presentation gives you the ability to draw in family members—key decision makers in elder care—and point them in the direction of an assessment, the first step in a long-lasting professional relationship.

Topics covered

  1. Eating
  2. Cleanliness
  3. Skin health
  4. Mobility
  5. Driving
  6. Money
  7. Mood
  8. Socializing
  9. Forgetfulness
  10. Reasoning

You receive slides and speaker notes

  • Professional graphics
  • Animated slides
  • Evidence-based content

A branded, polished handout on the topic

A sample timeline

Promotional resources

  • Text and graphics for a blog post
  • Text and graphics for an email announcement or newsletter
  • Text and graphics for a social media updates

Follow-up materials

  • Email sign-up sheet
  • Text and graphics for a follow-up email to send a day or two afterwards
  • Text and graphics for announcement of recording availability

An educational newsletter to send out once a month

  • Online version of the newsletter
  • Branded printready .pdf file of each issue so you can print as many as you need whenever you need them
  • Email version of the newsletter
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Dealing with Difficult Dementia Behaviors

Discuss how to address these frustrating daily challenges common to the middle stage of dementia. (A stage that usually has families very close to reaching out for help.)

  • Dressing
  • Bathtime
  • Meals
  • Emotional or irrational outbursts

Strategies taught include

  • calming oneself
  • simplifying the environment
  • addressing all the senses
  • distraction techniques
  • therapeutic fibbing

You receive slides and speaker notes

  • Professional graphics
  • Animated slides
  • Evidence-based content

A branded, polished handout on the topic

A sample timeline

Promotional resources

  • Text and graphics for a blog post
  • Text and graphics for an email announcement or newsletter
  • Text and graphics for a social media updates

Follow-up materials

  • Email sign-up sheet
  • Text and graphics for a follow-up email to send a day or two afterwards
  • Text and graphics for announcement of recording availability

An educational newsletter to send out once a month

  • Online version of the newsletter
  • Branded printready .pdf file of each issue so you can print as many as you need whenever you need them
  • Email version of the newsletter
Return to top