Eldercare Marketing Blog
Making your company culture visible
In addition to living your company culture, you also need to make it readily visible so potential employees get an authentic picture of your business as they decide whether to apply for your job openings.
Having trouble finding staff?
As you compete for employees, consider expressing your unique “employer brand” through the lens of People, Path, Pretzel, and Purpose.
The Customer Journey: Meet them where they are
Do you have the tools you need for each step of the Customer Journey? Learn more about the stages of the marketing and sales cycle and how you can meet potential customers where they are and appropriately guide them forward to the next stage.
The Unwelcome Holiday Surprise
Many adult children come back from a holiday visit distressed by the visible decline in their parents. Perhaps normally tidy Mom was disheveled, or even unbathed. Maybe Dad’s mail is piling up, including unpaid bills. A ride as a passenger revealed a parent’s misjudgments as a driver. And what about those new dents in the car? “Oh, just a little fender bender….”
None of these problems were evident during phone calls or zoom sessions. But during an in-person visit, they became quite obvious.
Why you need to cultivate Google Reviews
Did you know that 66% of consumers consider online reviews an essential part of the decision-making process? 78% of consumers trust online reviews as much as they trust the recommendation of a friend? 80% of consumers say they only trust businesses with a four-star average or higher? Furthermore, the quantity and quality of your reviews…
Eldercare SEO: The Google Business Profile
Everyone wants to land on page 1 of a search result. And even better, to have photos and other visually juicy eye candy that draws attention to your listing over anyone else’s. Fortunately you can do that yourself, and it doesn’t cost a penny.
How COVID ready are your local long-term care facilities?
Usually I blog about marketing topics, but this month I decided to share research I have been doing about the relative safety of long-term care facilities. According to the COVID Tracking Project, residents of long-term care facilities make up only 1% of the US population, yet they have accounted for 34% of all COVID deaths….
Referral Marketing for Home Care and Care Management
You might be inclined to think medical personnel are your best referrers. Not so! If you are marketing home care or working to promote your care management company, a big part of your efforts will (should) be devoted to developing a referral base of non-medical professionals. Leading Home Care’s research If you ever get a…
Newsletters & E-newsletters vs Blogs
In my previous blogpost I wrote about the pros and cons of blogging for eldercare businesses. This post concentrates on the newsletter side of the equation. Newsletter advantages There are many reasons you might choose to create a newsletter over a blog. The flexibility of its formats are hard to beat: print, email and online….
