Eldercare Marketing Blog
Care Managers and Home Care: Competitors or Colleagues?
This fall there was a lively email discussion among Aging Life Care™ managers about the relationship between home care companies and care management. The consensus was that home care companies, of course, are motivated to develop a referral relationship because a care manager can be a great source of new business. One-way referrals? Many care…
Non-Discrimination in Elder Care: Section 1557
If you receive federal funds (e.g., you are a hospice, home health agency, or home care program that receives Medicare/Medicaid payments), the Office of Civil Rights is now mandating that you ensure equal access to all. This means no discrimination based on age, gender, race, color, disability, or country of origin. Section 1557 of the…
Family Referrals = Longer Hospice LOS
Hospice referrals made directly from families (sometimes called “direct referrals” or “self referrals”) result in 7-9 days longer lengths of stay than referrals from other sources. These data were gathered by Transcend Hospice Marketing, a nationally renowned firm that is deeply steeped in research and is very results-oriented. (My kind of approach!) National Stats According…
Referral Marketing for Home Care and Care Management
You might be inclined to think medical personnel are your best referrers. Not so! If you are marketing home care or working to promote your care management company, a big part of your efforts will (should) be devoted to developing a referral base of non-medical professionals. Leading Home Care’s research If you ever get a…
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