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Content Marketing Tools for Eldercare Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites
You receive an area exclusive!
Content Marketing Tools for Eldercare Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites
What do you need to think about when you bring two companies together? How do you leverage the best of the acquired company and still maintain your brand and standing with Google?
As a marketing consultant with over 100 clients nationwide, I love the innovations I get to observe as care managers find new ways to enhance their practices. This year I thought I’d share four trends that I find promising. Three are new programs that care managers are adding to their services, and one is a pivot to a new audience: Solo agers.
In addition to living your company culture, you also need to make it readily visible so potential employees get an authentic picture of your business as they decide whether to apply for your job openings.
As you compete for employees, consider expressing your unique “employer brand” through the lens of People, Path, Pretzel, and Purpose.
In your quest to attract the best and most dedicated employees, talent development innovator The Muse suggests you project an employer brand that reflects the 3 Ps: People: How you celebrate your staff. How you create a feeling of belonging. Path: How your company supports continued learning. Purpose: The meaning behind the work. How your…
The best way to recruit top-notch caregivers and decrease turnover is to create what Home Care consultant Stephen Tweed calls a culture of attraction and then project that in your employer brand. I recommend you focus on the 3 Ps outlined by The Muse, a talent development agency: People: Your team spirit. Path: Opportunities for advancement. The ways you support…
In our previous blogpost, Addressing the Caregiver Crisis, we talked about the need to stand out as a great place to work. According to The Muse, an innovative talent development agency, employees are assessing your company based on the 3 Ps: People: What is the flavor of your team? Is it friendly and supportive? Path: Is there…
According to the 2017 Home Care Pulse Benchmarking Study, caregiver turnover is at an all-time high (67%). Indeed, staff shortages are the biggest challenge identified by home care leaders. Home care is not alone It’s an employees’ market. According to Symphony Talent, a general recruitment “talent acquisition” firm, voluntary resignations are high across all sectors….
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