Aging Well Blog for Proactive Planning
Reach the “Next Generation” client with monthly blog posts.
Get a head-start on your outreach
Currently-well seniors are the next cohort in need of your services. While they don’t need the intensive support of the traditional care management client, they like to plan. They are currently healthy, tech savvy, and willing to look the process of aging head on.
What “proactive planners” want is a knowledgeable advocate who respects their goal of an active and engaged elderhood and can advise them of their options.
Reach proactive planners and referrers with contemporary, expert content. The blog speaks directly to proactive planners, elder law attorneys, and those preparing for long-term care.
One monthly blog post
Covering topics of interest to the proactive planner
A printable PDF of each post
Each month you receive a PDF version of the current post, branded with your name, logo and colors. You print up what you need. Ideal to share with referrers and at presentations.
Nine "starter set" posts
We start you off with a small library of posts on the most important topics.
Twelve handouts
Ready to print handouts on three early-aging consult topics: care at home, long-term care, and creating a support network
Exclusive area licensing
Monthly Expert Articles and Branded Handouts
Once a month we post an informative article on your website covering topics of interest to the proactive planner:
- Types of care available
- Paying for care
- Memory and brain health
- Driving concerns
- Family dynamics
- Solo aging
Each online post comes with a single-page PDF branded with your name, logo, colors and contact information. Email the PDF to your clients, or print and leave handouts at local ALFs, ILCs and Life Plan Communities.
Send them to referrers each month to spark interest. And use them as educational handouts when you arrange a proactive planning consultation to address a specific topic of concern.
The Starter Set
Based on requests from Aging Life Care™ Managers, you receive a front-loaded Starter Set of 9 blog posts over the first 3 months.
These assemble themselves into three, 2-page “superhandouts” that you can use for the most common consultations:
| Aging in place - Care at home - Paying for home care - Choosing a home care provider |
Long-term care - Types of LTC - Paying for LTC - Choosing an LTC facility |
Creating your network - Medical emergencies - Assembling a support team - What is an Aging Life Care Manager? |
+ Email to your list (monthly)
Deliver your brand to the inbox of clients—or potential clients—once a month. Even if they don't open it up, they are reminded of your expertise and caring, which keeps your company top of mind long after your last personal contact.
Ideal for extending the reach of community presentations, referrer meetings or initial calls of inquiry. All you need to do is gather the email addresses. We handle the rest!
+ LinkedIn articles (monthly)
Large graphics appear in your profile to catch the attention of prime referrers (97% of attorneys are on LinkedIn; The average household income on LinkedIn is >$75,000). We post it for you and it links back to your website.
+ Facebook or Google Business Profile updates (monthly)
You want to stand out as a business with heart, knowledge and purpose. And you want to lead viewers back to your website. Especially if you are hiring caregivers, you want posts that are more than job applications and direct pitches for your service.
+ Presentation packages for lead generation
You receive branded slides, handouts, an event plan, and promotional materials (a blogpost and social media updates). Choose from these topics: “Aging in Place” , “Solo Aging” and “LGBTQ+ Aging”. Exclusive granted while Aging Well Blog is licensed.