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Content Marketing Tools for Eldercare Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites
You receive an area exclusive!
Content Marketing Tools for Eldercare Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites
If you’re looking for a way to connect with referrers, market to the young-old, and add some consistency to your revenue stream, consider a Safety Net program.
If you are looking for a joyful way to augment your practice, consider an enrichment program. It can even out your cash flow, provide networking opportunities with referrers, bring new clients into your practice and give you a stronger bond with existing clients.
Twenty-two percent of older adults expect they will need to be their own caregivers. PLUS female solo agers are surprisingly wealthy! Attract these clients by becoming the local expert in solo aging. Partner with attorneys and financial advisors who also strive to reach the solo ager clientele.
Looking to diversify your revenue stream? Consider adding a home modification service to your care management practice. Hear how others have started theirs and the tips they have to share.
As a marketing consultant with over 100 clients nationwide, I love the innovations I get to observe as care managers find new ways to enhance their practices. This year I thought I’d share four trends that I find promising. Three are new programs that care managers are adding to their services, and one is a pivot to a new audience: Solo agers.
Are you set to capture that postholiday rush of family phone calls? Consider an “express webinar.” Make your brand visible to families just when they are recognizing Mom and Dad need help.
Want a weekly family caregiver column in a local newspaper? Our clients can extend their publishing rights to include a local periodical as long as the circulation of the paper has no conflict with a neighboring client’s territory.
Want to increase the productivity of your presentations? Begin by choosing your topics wisely. Be generous in the educational tips you provide, but don’t give away the store. Learn how to balance education and sales so you can move prospective clients on the next steps of the Customer Journey.
Strategic Use of Presentations (and webinars) to Gain Clients
Learn how to plan your presentation so it becomes the gift that keeps on giving!
Even if you can’t make it, sign up so we can send you the replay link
Check out our Eldercare Marketing Blog
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