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Content Marketing Tools for Eldercare Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites
You receive an area exclusive!
Content Marketing Tools for Eldercare Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites
LGBTQ+ aging and care managers: With Pride Month coming up in June, consider letting your community know the many ways you can help LGBTQ+ elders. From easing the transition into an ALF, to providing staff training for home-care agencies and long-term care facilities, you can make a name for yourself by specializing in the needs of this community.
Not everyone knows that Google gives your business prime real estate on search engine results pages…for free! In this quick video, I’ll explain what a Google Business Profile is and what you need to pay attention to: If you’d like help with your GBP, contact us.
Twenty-two percent of older adults expect they will need to be their own caregivers. PLUS female solo agers are surprisingly wealthy! Attract these clients by becoming the local expert in solo aging. Partner with attorneys and financial advisors who also strive to reach the solo ager clientele.
Are you set to capture that postholiday rush of family phone calls? Consider an “express webinar.” Make your brand visible to families just when they are recognizing Mom and Dad need help.
Strategic Use of Presentations (and webinars) to Gain Clients
Learn how to plan your presentation so it becomes the gift that keeps on giving!
Even if you can’t make it, sign up so we can send you the replay link
Did you know that 66% of consumers consider online reviews an essential part of the decision-making process? 78% of consumers trust online reviews as much as they trust the recommendation of a friend? 80% of consumers say they only trust businesses with a four-star average or higher? Furthermore, the quantity and quality of your reviews…
Everyone wants to land on page 1 of a search result. And even better, to have photos and other visually juicy eye candy that draws attention to your listing over anyone else’s. Fortunately you can do that yourself, and it doesn’t cost a penny.
More than 50% of doctors do not know the difference between palliative care and hospice (!!!). This was the finding of a focus group conducted by Transcend Hospice Marketing. While scary, it does point to a strategic entry for increasing your palliative care referrals. Confusion is understandable Many of the solutions provided by hospice and…
One doesn’t drop one’s cherished branding on a whim. There are clearly pluses and minuses to setting up a separate brand for your palliative care program. But research reveals some pretty compelling pluses! What’s in a name? Let’s start with these data from a study done at MC Anderson and published in The Oncologist. As…
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