Marketing Packages
Become the local expert.
Stand out with presentations that position you as a trusted guide.
Every business needs its specialty—its niche, its unique contribution. What’s yours?
Our Marketing Packages help you claim your space as a local expert through PowerPoint presentations, ready-to-use promotional and follow-up materials, and the ongoing support of our monthly publications.
You receive:
- A PowerPoint presentation with speaker notes, referenced citations, and a branded handout.
- Promotional materials for the presentation, including text and graphics for a blog, social media updates, and an email message.
All of our materials are evidence based.
You receive an area exclusive!
None of your local competitors can license this content.
Marketing Packages are available exclusively to clients who license one of our monthly content services—the Family Caregiver Newsletter or the Aging Well Blog.
Family Caregivers
They’re often the first to reach out. Our caregiver-focused content—available in print, blog, email, online, and social media formats—helps you stay top of mind.
Marketing Packages available for clients who license the Family Caregiver Newsletter:
- 10 Warning Signs Your Loved One May Need Help
- Family Caregiving 101
- Dealing with Difficult Dementia Behaviors
Proactive Planners
These well, older adults may not need services now, but they have the greatest long-term revenue potential. Connect early through aging-in-place consults or surgery recovery support. Our Aging Well Blog offers monthly blog posts with branded PDFs, emails, and social media posts.
Marketing Packages available for clients who license the Aging Well Blog:
- Aging in Place
- Solo Aging
- LGBTQ+ Aging
Referrers
Referrers bring repeat business year after year. Attorneys and wealth managers value eldercare professionals who understand both family caregiving and long-term planning, as your support makes their job easier.
Whether you specialize in family support or proactive planning, our content positions you as the expert they trust to recommend.
Consider giving any of the presentations to your referrer's staff, or their clients as a way of proving your value to them.
The Marketing Packages
10 Warning Signs Your Loved One May Need Help
For clients licensing family caregiver content (newsletter or blog).
Become the local expert in family caregiving.
Adult daughters and sons see changes in their parents and don’t know which changes warrant further attention. Help them understand what is serious and what is not. In doing so, you position yourself as the expert that you are, and will be a natural resource when they realize it’s time for an assessment.
Administration on Aging warning signs
Drawing upon Administration on Aging (AOA) guidelines, this presentation features the 10 warning signs outlined by the AOA, with adaptations from the Alzheimer’s Association and the American Automobile Association. Network with assisted living facilities, senior centers, churches, and other groups to draw in family members and expand your reach.
Topics covered include:
Eating; Cleanliness; Skin health; Mobility; Driving; Money; Mood; Socializing; Forgetfulness; Reasoning
You receive:
- A PowerPoint with speaker notes, referenced citations, and a branded handout.
- Promotional materials for the presentation, including text and graphics for a blog, social media updates, and an email message.
Family Caregiving 101
For clients licensing family caregiver content (newsletter or blog).
Become the local expert in family caregiving
With this marketing package, you can easily show the community that you deeply understand the issues of family caregivers and are the go-to professional for eldercare guidance and support.
The presentation covers six topics former family caregivers recommend:
- Seek information, training, and support. Medical information and skills, guidance from a professional in the field of aging, practical tips and support from other family caregivers
- Find help for physical tasks. From family and friends, community programs, hired care
- Look for financial support. Benefits.org, local programs, tax deductions for families, Family and Medical Leave Act
- Get paperwork in order. Medical records, financial overview, powers of attorney, will or trust
- Take breaks. Family taking turns, adult day centers, respite programs, maintain a hobby, ten minutes a day doing something that is not caregiving
- Take care of yourself. Keep up with doctor appointments and treatments, cultivate healthy habits, be alert for signs of depression, nurture your other relationships, stay connected with at least one friend
Emphasize your bio-psycho-social approach and your caregiver coaching services.
You receive:
- A PowerPoint with speaker notes, referenced citations, and a branded handout.
- Promotional materials for the presentation, including text and graphics for a blog, social media updates, and an email message.
Dealing with Difficult Dementia Behaviors
For clients licensing family caregiver content (newsletter or blog).
Become the local expert in dementia care.
Frequently, families pick up the phone and call you because the dementia symptoms have become so trying that they can no longer manage the situation on their own. Provide a presentation about common issues with moderate dementia, and you will attract families who are ripe for needing your services.
Topics covered include:
Bathing; Dressing; Eating; Emotional outbursts, highlighting prevention strategies, distraction techniques, and a discussion about therapeutic fibbing.
You receive:
- A PowerPoint with speaker notes, referenced citations, and a branded handout.
- Promotional materials for the presentation, including text and graphics for a blog, social media updates, and an email message.
How to "Age in Place"
For clients licensing proactive planner content (Aging Well Blog).
Become the local expert in aging in place.
More than three-quarters of older adults wish to stay at home as they age. You are uniquely qualified to help them strategize to do this! Your insights provide the real-world, boots-on-the-ground recommendations that flesh out your referrers' ability to create the financial resources and legal infrastructure needed.
Use this presentation to network with wealth managers and attorneys. Also with the boomers who need your consultation services to proactively plan for their elderhood.
Topics covered include:
Remodeling your home; Arranging for transportation; Budgeting for assistance; Addressing isolation
You receive:
- A PowerPoint with speaker notes, referenced citations, and a branded handout.
- Promotional materials for the presentation, including text and graphics for a blog, social media updates, and an email message.
Solo Aging
For clients licensing proactive planner content (Aging Well Blog).
Become the local expert in solo aging.
Did you know?
- 22 percent of older adults expect they will need to be their own caregivers.
- 15.2 million older adults (and growing) have no children.
- 40 percent of child-free older adults have no spouse.
Proactive planners with extra incentive
Solo agers have the same needs as their peers for proactive planning, but the consequences are higher if they don't. They have challenges unique to their child-free status, AND they are aware earlier that they need to make provisions for themselves.
Solo agers can afford you!
For instance, child-free older women have a net worth 28% higher than that of the average older adult. Twice as many earned graduate and medical degrees by midlife, and they haven't had the expenses or impediments that their parenting peers experienced.
Topics covered include:
The need to be proactive and plan ahead; Focus on prevention; Home safety; Loneliness and isolation; Care planning; Financial resources; Legal documents
You receive:
- A PowerPoint with speaker notes, referenced citations, and a branded handout.
- Promotional materials for the presentation, including text and graphics for a blog, social media updates, an email message, and a networking letter to referrers.
LGBTQ+ aging: What you need to know
For clients licensing proactive planner content (Aging Well Blog).
The LGBTQ+ community is much like the solo ager subpopulation. LGBTQ+ people are:
- Four times more likely to be without children
- Twice as likely to be single
- More educated than their non-LGBTQ+ peers (67% graduated college vs. 59% among those ages 50–64; 71% vs. 57% among those ages 65 and older.)
- Relatively secure financially (nearly one third—31%—reported annual incomes of $100,000 or more during their working years).
Become the local expert in LGBTQ+ aging
LGBTQ+ individuals are often part of a tight-knit but underserved community that is eager for affirming providers. It's a niche where you can make your mark as a respectful, local expert while building a strong referral network with other affirming professionals.
Topics in the presentation include:
Demographic overview: Many feel pressure to go back in the closet; New support needs for aging in the LGBTQ+ community: Social, Legal, Financial, Medical; Protecting your same-sex partnership: Legally, Financially, Socially; Unique needs of trans individuals: Financial, Psychological, Medical
Excellent resource for building a network of affirming professionals.
You receive:
- A PowerPoint with speaker notes, referenced citations, and a branded handout.
- Promotional materials for the presentation, including text and graphics for a blog, social media updates, an email message, and a networking letter to referrers.
- Special LGBTQ+ aging page for your website. For clients who already license the exclusive "Our Services" module from Elder Pages Online, we include a free, editable page about LGBTQ+ affirming services for care managers and home care.