Because of COVID, I did not get to meet or hold my first grandchild until she was 13 months old. Oh my. What an experience to have her in my arms. Sublime!

Usually I blog about marketing topics, but this month I decided to share research I have been doing about the relative safety of long-term care facilities. According to the COVID Tracking Project, residents of long-term care facilities make up only 1% of the US population, yet they have accounted for 34% of all COVID deaths….

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This was taken two weeks ago, which was two days before she died. She kept wanting to entertain the nurses with her stories but was having trouble tracking her thoughts, so everyone in the room closed our eyes and “took a nap together” so she could rest.  We were able to move her back home…

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If you receive federal funds (e.g., you are a hospice, home health agency, or home care program that receives Medicare/Medicaid payments), the Office of Civil Rights is now mandating that you ensure equal access to all. This means no discrimination based on age, gender, race, color, disability, or country of origin. Section 1557 of the…

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Hospice referrals made directly from families (sometimes called “direct referrals” or “self referrals”) result in 7-9 days longer lengths of stay than referrals from other sources. These data were gathered by Transcend Hospice Marketing, a nationally renowned firm that is deeply steeped in research and is very results-oriented. (My kind of approach!) National Stats According…

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