Websites for Content Marketing: The E-library

AgingWellNWCTpeaceMind-450x440Become THE local expert in family caregiving.

Demonstrate your superior service
Every business says they offer high-quality service. With the e-library, your 20-60 pages of educational content proves your deep commitment to supporting families with aging relatives.

License an area exclusive
No one else in your local market can use this content. Branded with your name, logo, and colors, you can “shamelessly” promote your e-library as THE area resource for family caregivers.

Use as your company website
Many clients make the e-library their company website. Your web address becomes the primary domain of this Word Press template. With features such as the Our Services page, About Us, Request Information and Schedule a Home Visit, you have everything you need to quickly create a 20-to-60 page company website. (Because of the number of pages and the Word Press format, e-library content cannot be copy/pasted into your existing website.)

GuardianAngelHome-450x518Open doors traditionally closed to business
You receive an educational URL (e.g., seriousillness.org/[YourCommunity] or AgingWell[YourCommunity].com) that you can freely and proudly promote as your 24/7 offering to local families and elder care professionals. With educational materials, you gain access in ways not available to your commercial endeavors. Discharge planners will pass out brochures about your e-library when they won’t pass out brochures about your services. Attorneys, doctors and other professionals will link to your e-library when they won’t link to your commercial Web address. And every page they see or print has your name, logo, colors, and contact information. It’s you!


AZcareMngtPills-450x482Network with referrers
The professionals who refer to you also work with family caregivers. Your educational resources give your referrers on-demand articles they can print out and pass along to help their clients. You make your referrers’ life easier. They reinforce and pass along your brand.

Now with video
Each article of the e-library includes a professionally produced video of a family caregiver talking about the challenges of the topic at hand. Whether it’s preventing falls, dealing with family conflict, or creating an advance directive, you get the professional polish only video can bring—at a fraction of the cost.

 

You receive an area exclusive
None of your local competitors can license our materials.

Find out if your market is available

See what we can do for you:

For hospice marketing

HospiceWebsiteHome-450x438Become THE local expert in serious illness

Reach the “pre-hospice” audience
Reframe your organization from being the experts in death and dying to the experts in serious illness and family caregiving.

With an e-library at seriousillness.org, you get your brand in front of families who need your services (or likely will soon) but who are not yet ready to go to a hospice website.

Plus, with the area exclusive, you “own” the vocabulary of “serious illness.” If anyone is talking about serious illness, they are advertising your site!

Your e-library includes

  • 30-68 pages of evidence-based content
  • Branded content with your name, logo, colors, and contact information
  • Up to 8 pages specifically about your business.
  • Video on educational topics
  • Non-discrimination policies in the 16 languages for your state
  • Patient engagement prompts
  • Calls-to-action with interactive forms

MUCH better than donuts and pens
Now when your liaisons visit physician offices, they can share meaningful resources. Your e-library is a 24/7 patient/family educational service. Our most successful clients pick a theme each month and highlight that article. “Hope” in January, “CHF” in February, “Managing Pain” in March, “Health Care Planning” in April.

Tell the hospice story
Is your hospice page buried deep within the caverns of a large medical center website? If so, the e-library allows you to promote your brand more effectively through education. Plus you can add pages to the Our Services section that include Hospice and Palliative Care FAQs, Cost and Eligibility, a description of the Interdisciplinary Team, and an explanation of hospice services based on input from families.

SupportiveCareFamilies-450x682Promote direct-from-family referrals
Hospice is uniquely positioned to be able to accept patient- and family self-referrals. With an average of only 5-10% of admissions coming from this referral source, direct-from-family referrals represents your greatest growth opportunity. As an added bonus, patients that are referred by families have an ALOS that is 7-10 days longer than those referred by other sources.

Prompt patient engagement
Each of our educational pages is filled with prompts to assist readers to make the jump from theory to action. Encourage your staff to use the website and leverage behavior change strategies developed at the National Institute on Aging.

Meet OCR requirements
The Office of Civil Rights now requires all Medicare providers to post the availability of language assistance in top 15 languages of your state. For providers with more than 15 employees, they require the posting of a non-discrimination policy with contact information for registering a complaint. We’ve got you covered! License our Non-Discrimination module and you will be in compliance!

Use as your company website
If you are a new hospice, you have a tough row to hoe: How can you convince doctors to take a chance on you instead of sticking to their old favorites? Show them your resourcefulness and why you are worth the risk. With the e-library as your company website, you may be small, but you are mighty! (It’s also quick and easy to get your company website up and ready for the public. We’ve done it in as little as 2 weeks!)

Cost
Pricing is based on the features chosen (e.g., Community Programs) and the population density of the territory to be licensed for your exclusive.

  • $2800-$3400 Year 1 (branding and training, tech support, webhosting and your local area exclusive)
  • $600-$1000 Year 2+ (tech support, webhosting, content updates and maintenance of your local exclusive)

Get the Pro Package
Our most popular combination gives you reference resources in the E-library and fresh content each month with the Monthly Newsletter. You receive a $300 discount.

You receive an area exclusive
None of your local competitors can license our materials

Find out if your market is available
Return to top

For marketing care management

We know care management!

AgingLifeCare_CorpPartner_Award250More than a Web design company, Elder Pages Online was voted the 2013 Outstanding Corporate Partner by the Aging Life Care™ Association (ALCA). Our webmaster and research scientist, Tasha Beauchamp, has a master of science degree in health promotion and earned a graduate certificate in geriatric care management. She is an active member of the ALCA listserve and is the marketing presenter for the ALCA Business Webinar series.

AgingWellExampleAlzAbbrev-450x434Ready for a new website?
You receive a robust Web presence: quick and easy!

Whether you are new in business or simply need to upgrade, the Chronic Care E-Library is designed especially for care managers.

Content marketing allows you to provide educational resources while also promoting your brand. Plus it gives you unique resources that key referrers can use.

With theChronic Care E-Library you receive:

  • 20+ pages of evidence-based content
  • Branded with your name, logo, colors and contact information
  • Up to 8 pages specifically about your business
  • Mobile-optimized to meet Google’s requirements
  • Over 20 videos of family caregivers
  • Interactive forms
  • Incorporates ALCA branding

Leverage ALCA resources
From the #AgingWell campaign, to text that correctly follows the ALCA trademark guidelines, our templates are set up to help ALCA members make the most of the national rebranding endeavor. Add Social Media Support and we can provide you with a monthly post from the ALCA blog. You are ready to roll!

AgingWellDuPageHomeDrive-450x496Stand out from the crowd
How do you differ from your competitors? Why should a referrer take a chance with you? These are tough questions. But they are the questions in the minds of family caregivers and your referrers. Give them undeniable proof of your expertise and information that immediately makes their life easier: educational resources! With the local area exclusive, you are the only one to offer this depth of material.

Introduce yourself to referrers
With our Local Resources page, you can list your referrers (e.g., elder law attorneys, financial planners) and include links to their company websites. Then give your referrers a call. Tell them about the e-library and point out your shared client base of family caregivers. Then show them that you have them listed on your website. See if they will add a link to your “e-library” on their site. Or better yet, ask for a short meeting so you can learn more about their practice and how best to send them a referral. This is the warmest cold call you’ll ever make!

Cost
Includes 20-28 pages of content. Pricing is based on the features chosen (e.g. Our Services, Local Resources) and population density of the territory to be licensed for your exclusive.

  • $2400-$2800 Year 1 (branding and training, all tech support, webhosting and your local area exclusive);
  • $400-$800 Year 2+ (all tech support, webhosting, content updates and maintenance of your local exclusive)

Get the Pro Package
Our most popular combination gives you reference resources in the E-library and fresh content each month with the Monthly Newsletter. You receive a $300 discount.

You receive an area exclusive
None of your local competitors can license our materials

Find out if your market is available

Return to top