The Family Caregiver Guide offers you five pillars of content marketing.
Website You want quality content on your site to demonstrate your expertise and stand out from the crowd.
Email You also need a way to leverage that content into educational email outreach so you can stay top of mind with customers (family caregivers) and referrers without being a sales pest.
Presentations These are the most efficient way to generate leads—ten or twenty at a time—especially when you use them to gather emails for continued contact.
Print media A brochure or handout has been shown to deliver a fourfold increase in the efficacy of “see-it-now-gone-the-next-minute” online campaigns.
Social media
You can do it yourself or hire us to provide long-form blogposts and other content, helping you make better use of your time.
For the budget minded, we offer the Family Caregiver Guide with
thirty online pages on topics of concern to families
emails sent out twice a month
a PowerPoint presentation, “When Families Disagree about Elder Care”
a printable trifold brochure PDF about your educational resources
All resources are branded with your name, logo, colors, and contact information.
You receive an area exclusive
None of your local competitors can license our materials.
Memory Loss (Dementia)
What is dementia? How dementia affects family life. Early stage of dementia. Middle stage of dementia. Late stage of dementia. Final stage of dementia. Help for families.
Tips and Tools for Families
Your changing role. Coping with stress. Dealing with family. Educating yourself. Finding help.
Important Documents
Finances and estate planning. Quality of life. Advance directive for health care planning. POLST (or whatever it is called in your state).
When you license the Family Caregiver Guide, you can unequivocally make the claim that you are THE local expert in family caregiving. The guide is branded with your name, logo, colors, and contact information, and you receive an area exclusive. None of your competitors can license this resource.
Use the guide when families inquire about your service. Send them a link to a relevant article as a follow-up to your meeting. Similarly with referrers. Do they have a client/family with eldercare issues? Encourage them to access the guide, or give them your brochure that describes it so they can pass it along (see trifold content-marketing brochure below).
The beauty of email is that 90 percent of the work is accomplished by just landing in the inbox. Seeing your name regularly reminds the recipient about you and your expertise. With the educational focus, you are not just a spammer asking for their business. You are sharing your knowledge in a short and simple way that helps make their lives easier.
You may meet a family caregiver when they don’t yet have an urgent need for your service. But a few months later, mom falls and breaks a hip. If they have been receiving your educational resources during that time, you will be top of mind and easy to find.
In the customer’s journey toward hiring you, no one signs a contract if they have only gone to your website. They usually require a conversation by phone. Before that, most reach out and make initial inquiries by email. Providing a resource through email allows you to collect email addresses and then initiate conversations through that medium. The customer journey continues with a real-time phone call and actual contract.
When you license the Family Caregiver Guide, we provide you with online content, but also twice-a-month emails sent through Constant Contact. Each “Family Caregiving Note” highlights a topic from the guide and links clients to that page to learn more. We brand and create these emails for you and send them out on the second and fourth Thursdays of the month. You can add additional information as you like.
You license an account at Constant Contact (≈$10/month for up to 500 contacts). As e-marketing providers, Constant Contact allows you to send mass emails without getting dumped into junk mail. We teach you how to collect email addresses and upload them so your list is constantly growing.
According to Stastica, a leading data analytics company, 37 percent of US consumers say that an email newsletter is likely or very likely to influence a purchase.
In the customer journey, people go through a discovery process to find you—your website, your social media account—but you can’t initiate a conversation until you have an email address and can begin a more tailored engagement. With a PowerPoint presentation, you are able to collect emails ten and twenty at a time when people sign in at the door (or register online), making presentations one of the most efficient lead-generation strategies available.
When you license the Family Caregiver Guide, you receive a PowerPoint presentation branded with your name, logo, colors, and contact information. The subject is a hot one:
When Families Disagree about Elder Care
The older adult: “I don’t need help. Everything is fine.”
Changing roles
Becoming a partner in care (motivational interviewing)
In the case of dementia
When siblings don’t agree
Family systems
Becoming an eldercare team
Give this presentation several times a year in various parts of your territory, perhaps sponsored by different organizations. You reach out to new audiences and receive exposure and a fresh batch of email addresses for starting the conversation.
Whether you are visiting a referrer, meeting with a prospect, delivering a presentation, or running an online campaign, a hard copy “leave behind” easily provides your contact with multiple views of your brand beyond that initial communication.
Printed material will knock around the office and has a longer lifetime when it’s about educational resources than when it’s directly about your services.
When you license the Family Caregiver Guide, we brand a trifold brochure about your online educational resources with your name, logo, colors, and contact information.
You can easily print it out on your home printer (laser, not inkjet) so you have on-demand access to this promotional piece whenever you meet with important contacts.
Clients who license the Family Caregiver Guide also have the option to hire us to post for them on social media. This relieves you of having to choose a topic, download a graphic, and formulate an update several times a month. (Or worse, end up with a profile or company page that hasn’t been posted on in weeks!)
Each platform has its own audience and unique purpose for posting. We provide twice-a-month status updates or long-form blogposts to keep your content fresh and your contacts connected.
Long-form blogging on LinkedIn
Did you know that 88 percent of attorneys are on LinkedIn? Or that LinkedIn skews toward wealthy professionals? (The average annual household income of LinkedIn participants is over $75,000.) Whether you are seeking to build credibility among referrers or midcareer professionals who are also trying to care for aging parents, this is the social platform that will yield the best results. LinkedIn is your 24/7 online résumé. Showcase your expertise with the upper-income audience that counts for your business. You receive two 300- to 500-word blogposts each month that show on the “Featured Article” ribbon, adding color and attention-grabbing graphics to your profile (not to mention links to your company webpage, which bumps your Google ranking).
Facebook updates
Have a company page that you try to remember to post to? Not sure if it’s worth the effort? Let us remove one more thing from your to-do list by posting an educational tidbit twice a month. You affirm your knowledge of family caregiving issues while driving traffic to your brand. No more empty page with six months between posts!
Google Business Profile updates
Help Google feel confident about highlighting your business by hiring us to post twice a month on your Google Business Profile. You demonstrate your expertise straight from a Google search results page. Plus, eye-catching graphics help draw attention to your company and prowess. (Don’t have a Google Business Profile? We can help!)
All social media clients receive a territory exclusive.
None of your competitors can license these resources.
You receive an area exclusive
None of your local competitors can license our materials.
I have had the pleasure of working with Elder Pages Online on several occasions. I appreciate their knowledge of the Aging Life Care Profession, their professionalism and their keen sense of how to represent my companies in the most informative light. The combined skill sets of Tasha, Ben & Aria provide services that would take several agencies to fill if I were to go elsewhere. Thank you.
If you are working in the wonderful world of the Senior Care Industry, like I have been for over 15 years, and need a new website or just want to ramp up your LinkedIn profile or Google Business page, I can honestly say the team (Tasha, Ben & Aria) at Elder Pages Online GETS IT! I have never had a company take such an interest and deep dive into researching and understanding my senior move management business like they have. The writing, digital marketing and technical expertise is incredible! The thing about Elder Pages Online, is that they REALLY CARE about getting it right and putting your companies best foot forward, digitally speaking. The thing about working with them is they helped me look at my company with a fresh new perspective! I could not be happier and so excited about our new look and approach!
Don't hesitate to engage w/ Tasha, Aria & Ben from ElderPages OnLine! Superb content. Great suggestions. Well-thought out, researched, organized, comprehensive, purposeful campaigns. I should have started w/ them sooner!
I am a new Aging Life Care Professional who was starting a Solo practice and needed to create a website. I have an MBA degree so I had an idea of how I wanted my website to look but what I did not have was the time to put it all together. I hired Elder Pages to create the website and they did not disappoint! All I gave them was a vision board that I created and they were able to make my vision come to life. I was so impressed and grateful. They saved me so much time. I was then able to use that time towards growing the business. What made the process easier was that they already understood Care Management (Aging Life Care) so I did not have to spend time explaining the business to them. I would highly recommend this business for anyone in the Aging Life Care Profession who would like to have their website created and/or managed for them. P.S. save even more time and purchase their blog package....its EXCELLENT!!
Being a new owner of a Care Management Company, I was lost when it came to a website and how to put it together and manage it. Your website is a key ingredient in marketing, so I turned to Tasha for help. She has made this journey so easy with her patience, organization and knowledge. I don't know what I would have done without her. I love my new website! Thank you Tasha!
I wanted to leave a review for Elder Pages/Serious Illness/Tasha B and her team.... we have worked with this group for over 10 years to build brand awareness and consistency across our markets. Working for a non-profit we are sometimes challenged with a mighty caseload and a small team, but having Elder Pages by our side we have been able to maximize our efforts, complete projects that may have seemed impossible to conquer without their teamwork and support and find ways to further support our teams who support so many patients and families challenged by a serious illness. Elder Pages commitment to innovation is extraordinary and I have truly valued their willingness to come to us with new ideas, new products and new resources to best support our patients and families. If I could give the work they do to support non-profit hospice organizations ten stars, I would!
Elder Pages Online is wonderful. I am a Care Manager and the website and educational material have been such a useful resource for myself but also my clients. Tasha is very invested in her clients and has been very easy to work with. Extremely knowledgeable and an expert that shares her information to better everyone around her.
Tasha and her team at Elder Pages n Line has proven to be a unique creative, very innovative, and exceptionally detail oriented!!She is a gifted intuit, translating my dream and vision into an industry leading professional web site and platform, that showcases my business in the best possible light. The web design reflects industry leading trends, communicating our knowledge, compassion, and leadership with bold confidence seamlessly integrated throughout. Working with Tasha is joyful as her professional relationship is awe inspiring. I highly recommend Tasha and her team. 5 stars for customer service satisfaction.
I am so grateful that I connected with Tasha and her team at Elder Pages Online as I was just starting my care management practice. Her knowledge and expertise in this field is outstanding. She helped me develop a clear and professional web page and online presence from the start. I credit Elder Pages Online for much of my rapid growth and success.
Elder Pages Online has exceeded my expectations. As a solo practitioner, time has been my biggest constraint. Tasha and the team were really patient with me throughout the process and helped any way they could to meet deadlines. The quality of service provided by Elder Pages Online is everything that geriatric care managers need to take their practice to the next level. I'm beyond happy and grateful for their support and great service!!!!
I have been a client for 8+ years. I consistently get compliments from clients about the newsletters, but today I had an incoming client praise the website as the most easily navigated of the many that she had visited; as well as being grateful to sign up for a complimentary phone call using our Calendly link. As supporting our clients and their families is our highest goal, ElderPages has been the partner who has helped us to achieve that. Kudos!
Elder Pages Online has been an excellent investment in my business. As a small business owner, I am fully responsible for the success of my geriatric care management practice. Elder Pages Online is accomplishing exactly what I wanted to achieve: elevating my brand and opening new doors.Tasha and the team are kind, professional, responsive and easy to work with.I have been exceptionally pleased in their flexibility and my ability to personalize my monthly digital newsletter.5 stars, for sure!!!
Tasha has been with me since day 1 when I was researching and making decisions about starting my company. She provided the guidance needed from the development of my website, to marketing ideas, to looking at analytics. Her expertise helped me to successfully re-brand my business when I expanded my services. She is always responsive to my needs and consistently provides me with the support I need. Thank you Tasha - I could not have done this without you!
Good content marketing is critical to any company's success. I have been an admirer of the content Tasha creates for a number of years. Tasha has established herself as the expert in content marketing for elder care professionals.
Meeting Tasha at an Aging Life Care Association annual conference several years ago was instrumental to bringing my business into the modern age of social media! Tasha truly understands the challenges care managers face and the work that we do. Her expertise in web design helped me develop a fantastic web site that truly reflects my mission and services. The E-Library Tasha developed as a research scientist has helped me establish credibility and is an easy-to- use tool for educational presentations. Consistent, reliable postings to my social media accounts have saved me time, effort and allows me the opportunity to stick to what I do best, helping elders and care giving families! Best of all, Tasha and her team are so very patient and kind and always make the time to answer my questions in a manner that I can sincerely understand! If you are an Aging Life Care Professional and want to partner with someone who can help you grow your business, turn to Tasha! You will not be disappointed.
The beauty of email is that 90 percent of the work is accomplished by just landing in the inbox. Seeing your name regularly reminds the recipient about you and your expertise. With the educational focus, you are not just a spammer asking for their business. You are sharing your knowledge in a short and simple way that helps make their lives easier.
Whether you are visiting a referrer, meeting with a prospect, delivering a presentation, or running an online campaign, a hard copy “leave behind” easily provides your contact with multiple views of your brand beyond that initial communication.
