Content-rich Websites, Blogging, Newsletters, & Social Media

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We’re glad you’re interested! Many of our marketing services are licensed regionally. To ensure quality and avoid overlap, we typically work with only one eldercare provider per marketing area. Whether you’re exploring a specific product or just curious about what’s available for your region, we’d love to connect.

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You receive an area exclusive!

Websites for every budget

Professional websites designed for your specific audiences.

We know eldercare!

Serving over one hundred providers around the country, we understand your client base, your referrers, and your services. No need to explain. In fact, we probably have content services specifically for your industry!

Whether you want a starter website with do-it-yourself options or a robust, content-rich website with blogs and corresponding social media posts, we can provide you with a professional web presence that embodies the heart and spirit of eldercare.

website-collage

Begin with the basics

You receive a Home Page, Our Services, About Us, and more.

Pick a style

Let us know which style best matches your aesthetics. We start there and brand it with your name, logo, colors, and contact information. Then you can add changes that reflect your unique business.

You select your preferred graphics and video
Staff photos, awards, professional memberships, representative stock photography, a video message to potential clients, video testimonials... We install what you'd like on the home page and teach you how to upload the others on any of the interior pages. Or hire our virtual assistant to do the uploading and graphics optimization.

You write your local text
We teach you how to upload it in WordPress so you have the power to make revisions whenever you want, as often as you want. (No time to learn WordPress? You can hire our virtual assistant to do the uploading.)

With our affordable, easy website, you can create your own masterpiece and be live to the public within two to three weeks.

Then add modules (see below)

Create your ideal web presence

Add-Ons: Make the most of your website by adding modules

+ "Our Services" pages

You have many audiences you want to speak to, each with their unique need for your services. If you are short on time or just don't want to do the writing, license our exclusive content that helps you quickly express the benefits of working with your company.

For instance, for care managers, we have pages speaking to

- families with aging parents
- those who wish to age well (currently well boomers)
- attorneys
- wealth managers
- medical providers
- assisted living facilities
- home care companies

Use the pages as they are or as a springboard to embellish with your own words and graphics.

Area Exclusive – None of your local competitors can license these pages.

+ Google Reviews integration

  • Do you have good Google Reviews you want to show off? License our Google Reviews integration and your four- and five-star reviews will display on the home page and on your Testimonials page. You can't buy advertising as powerful as Google Reviews.
  • Don't know how to get reviews? Unsure how to respond to them? (What if you get a negative review?) Part of our package includes templates to help you request, track, and respond to reviews, as well as a training session to help you realize how easy it actually is.
  • Don't have a Google Business Profile yet? To get reviews, you need a Google Business Profile. Let us help you set that up. We'll even write a keyword-rich description of your business.

+ Family Caregiver Newsletter

Engage adult children caring for aging parents through email, social media, and print. Our monthly newsletter delivers:

- Three fresh articles per month
-
A print-ready PDF of each issue
- Access to our archive of 500+ articles
- Exclusive area licensing

Enhance your reach with optional add-ons:

- Monthly email marketing support
- Weekly LinkedIn long-form blogging
- Weekly Facebook posts
- Weekly Google Business Profile updates
- Presentation packages for lead generation

Prefer a blog format? We can publish newsletter content as weekly blog posts on your website.

Branded Educational Handouts

Newsletter clients can also license 60+ single-topic handouts covering essential topics like hospitalizations, wandering, advance care planning, and fall prevention.

+ Aging Well Blog

Reach boomers and referrers with contemporary, expert content. The blog speaks directly to proactive planners, elder law attorneys, and those preparing for long-term care.

- One monthly blog post (400 words)
- A printable PDF of each post
- Twelve "starter set" posts and handouts

- Exclusive area licensing

Add-on options:

- Monthly email marketing
- Monthly LinkedIn long-form blogging
- Monthly Facebook posts
- Monthly Google Business Profile updates
- Presentation marketing packages for lead generation

Topics include:

- Solo aging and alternative living arrangements (cohousing, village movement, multigenerational households)
- Financial topics (kids treating you like a bank, planning for long-term care)
- Health and aging concerns (life care planning, post-surgery recovery at home)

+ Family Caregiver Guide

Establish yourself as the go-to expert for family caregivers with evidence-based educational content on your website. Designed to support adult children caring for aging parents, this resource builds trust and engagement.

- 30+ professionally written pages covering key caregiving topics
- Twice-monthly email marketing
- PowerPoint presentation "When Families Disagree about Eldercare"
- A branded printable trifold brochure
- Exclusive area licensing

Optional add-ons for monthly social media posts to LinkedIn, Facebook, or Google.

Topics covered:

- Aging insights – Physical, emotional, and mental changes
- Staying independent – Fall prevention, medication safety, hospital readmissions
- Memory loss & dementia – Stages, caregiving strategies, and family impact
- Caregiver support – Managing stress, family dynamics, and finding help
- Legal & financial planning – Advance directives, POLST, estate planning

Bonus: Clients often use this as an internal staff training tool and a content goldmine for social media marketing.

Add services to your web presence