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Health observance months give you the opportunity to shine a spotlight on various aspects of your services, reaching new markets and connecting with new referrers.
If you’re looking for a way to connect with referrers, market to the young-old, and add some consistency to your revenue stream, consider a Safety Net program.
LGBTQ+ aging and care managers: With Pride Month coming up in June, consider letting your community know the many ways you can help LGBTQ+ elders. From easing the transition into an ALF, to providing staff training for home-care agencies and long-term care facilities, you can make a name for yourself by specializing in the needs of this community.
If you are looking for a joyful way to augment your practice, consider an enrichment program. It can even out your cash flow, provide networking opportunities with referrers, bring new clients into your practice and give you a stronger bond with existing clients.
Twenty-two percent of older adults expect they will need to be their own caregivers. PLUS female solo agers are surprisingly wealthy! Attract these clients by becoming the local expert in solo aging. Partner with attorneys and financial advisors who also strive to reach the solo ager clientele.
Looking to diversify your revenue stream? Consider adding a home modification service to your care management practice. Hear how others have started theirs and the tips they have to share.
As a marketing consultant with over 100 clients nationwide, I love the innovations I get to observe as care managers find new ways to enhance their practices. This year I thought I’d share four trends that I find promising. Three are new programs that care managers are adding to their services, and one is a pivot to a new audience: Solo agers.
In addition to living your company culture, you also need to make it readily visible so potential employees get an authentic picture of your business as they decide whether to apply for your job openings.
As you compete for employees, consider expressing your unique “employer brand” through the lens of People, Path, Pretzel, and Purpose.
Check out our Eldercare Marketing Blog
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