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Content Marketing Tools for Eldercare Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites
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Content Marketing Tools for Eldercare Professionals: Blogging, Newsletters, Social Media and Content-Rich Websites
Health observance months give you the opportunity to shine a spotlight on various aspects of your services, reaching new markets and connecting with new referrers.
Everyone strives to be “patient centered,” but truthfully, there’s been a bit of marketing spin on that, with not a lot of shift in institutional focus. CMS’s new regulations for home health really make the patient’s goals the meaningful centerpiece of the care plan. I have just returned from the New England Home Care and…
With spring and the promise that fruit blossoms bring, I am reminded of the importance of hope in the marketing of hospice and palliative care. Certainly we focus on comfort. But if I see one more well-intended photo of a frail hand being gently held by a young robust hand—unless you are literally talking about…
The graying of Facebook Facebook has matured, literally. According to the Pew Internet Project, Facebook is far and away the most popular of the social networks, with 68% of the entire U.S. adult population engaging in this medium. By age, that breaks down to 36% of persons 65+ use Facebook 61% of persons 50-64 use…
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