Family Caregiver Guide
Multi-channel content marketing - reach customers wherever they are.
The Family Caregiver Guide covers the five pillars of content marketing
- Website – Thirty pages on topics of concern for families
You want quality content on your site to demonstrate your expertise and stand out from the crowd. - Email – Sent for you twice a month
Leverage that content into educational email outreach so you can stay top of mind with customers (family caregivers) and referrers without being a sales pest. - Presentations – A PowerPoint presentation, “When Families Disagree about Elder Care”
Presentations are the most efficient way to generate leads—ten or twenty at a time—especially when you use them to gather emails for continued contact. - Print media – A printable trifold brochure PDF about your educational resources
A brochure or handout has been shown to deliver a fourfold increase in the efficacy of “see-it-now-gone-the-next-minute” online campaigns. - Social media – Optional
You can do it yourself or hire us to provide long-form blogposts and other content, helping you make better use of your time.
All resources are branded with your name, logo, colors, and contact information, and come with an exclusive license—none of your competitors can license this content.
The online guide
Imagine a full, 24/7 online library of information for family caregivers (demo site) with thirty pages (nearly 50,000 words) of evidence-based information written in a warm and friendly style. Topics include
- Insights on Aging – Physical changes. Emotional changes. Mental changes. Your strengths. Your legacy.
- Staying Independent – Preventing hospitalizations and re-hospitalizations. Managing medications. Preventing falls. Driving safely.
- Memory Loss (Dementia) – What is dementia? How dementia affects family life. Early stage of dementia. Middle stage of dementia. Late stage of dementia. Final stage of dementia. Help for families.
- Tips and Tools for Families – Your changing role. Coping with stress. Dealing with family. Educating yourself. Finding help.
- Important Documents – Finances and estate planning. Quality of life. Advance directive for health care planning. POLST (or whatever it is called in your state).
The guide is branded with your name, logo, colors, and contact information, and you receive an area exclusive. None of your competitors can license this resource.
Use the guide when families inquire about your service. Send them a link to a relevant article as a follow-up to your meeting. Similarly with referrers. Do they have a client/family with eldercare issues? Encourage them to access the guide, or give them your brochure that describes it so they can pass it along (see trifold content-marketing brochure below).
Twice monthly emails
Email does the heavy lifting—just landing in an inbox keeps your name in front of potential clients. Regular, educational emails position you as a trusted resource, not just another business asking for attention.
A family caregiver may not need your services today, but when an urgent situation arises—like mom breaking a hip—you’ll be the first they think of.
Most clients don’t hire you after just visiting your website. They start with an email inquiry, then a phone call before signing a contract. Email marketing helps you capture leads and nurture them until they’re ready to act.
How It Works
When you license the Family Caregiver Guide, we provide:
- Twice-monthly emails (branded & sent via Constant Contact)
- Educational topics linking readers back to your website
- Support to grow your email list
You’ll need a Constant Contact account (~$10/month for up to 500 contacts), which ensures your emails land in inboxes—not spam folders. We’ll guide you on collecting and managing email addresses to expand your reach over time.
Statista reports 37% of U.S. consumers are influenced by email newsletters when making a purchase.
Put email to work for you.
PowerPoint presentation
To connect with potential clients, you need their email address. A presentation is one of the most efficient ways to gather leads, allowing you to collect emails in bulk at sign-in or online registration.
When you license the Family Caregiver Guide, you receive a branded PowerPoint with your name, logo, colors, and contact info. The topic is timely:
When Families Disagree about Elder Care
- The older adult: “I don’t need help. Everything is fine.”
- Changing roles
- Partnering in care (motivational interviewing)
- Dementia considerations - When siblings don’t agree
- Family systems
- Becoming an eldercare team
Present this throughout your service area, potentially with sponsor support, to expand your reach and build a valuable contact list.
Trifold content-marketing brochure
Whether you are visiting a referrer, meeting with a prospect, delivering a presentation, or running an online campaign, a hard copy “leave behind” easily provides your contact with multiple views of your brand beyond that initial communication.
Printed material will knock around the office and has a longer lifetime when it’s about educational resources than when it’s directly about your services.
When you license the Family Caregiver Guide, we brand a trifold brochure about your online educational resources with your name, logo, colors, and contact information.
You can easily print it out on your home printer (laser, not inkjet) so you have on-demand access to this promotional piece whenever you meet with important contacts.
Clients who license the Family Caregiver Guide also have the option to hire us to post for them on social media. This relieves you of having to choose a topic, download a graphic, and formulate an update several times a month. (Or worse, end up with a profile or company page that hasn’t been posted on in weeks!)
Each platform has its own audience and unique purpose for posting. We provide twice-a-month status updates or long-form blogposts to keep your content fresh and your contacts connected.
+ LinkedIn long-form articles
(twice a month)
Whether you are seeking to build credibility among referrers or midcareer professionals who are also trying to care for aging parents, this is the social platform that will yield the best results. LinkedIn is your 24/7 online résumé. Showcase your expertise with the upper-income audience that counts for your business. (Did you know that 88 percent of attorneys are on LinkedIn? Or that LinkedIn skews toward wealthy professionals?)
You receive two 300- to 500-word blogposts each month that show on the “Featured Article” ribbon, adding color and attention-grabbing graphics to your profile.
+ Facebook updates
(twice a month)
Have a company page that you try to remember to post to? Not sure if it’s worth the effort?
Let us remove one more thing from your to-do list by posting an educational tidbit twice a month. You affirm your knowledge of family caregiving issues while driving traffic to your brand. No more empty page with six months between posts!
+ Google Business Profile updates
(twice a month)
Help Google feel confident about highlighting your business by hiring us to post twice a month on your Google Business Profile. You demonstrate your expertise straight from a Google search results page. Plus, eye-catching graphics help draw attention to your company and prowess. (Don’t have a Google Business Profile? We can help!)