Social Media Support
Attract families, referrers, and top-tier staff.
Save time, money, and hassle with our done-for-you posts
Our social media support complements your licensed content, making it easy to maintain a strong, professional online presence. Available to Family Caregiver Newsletter, Aging Well Blog, and Family Caregiver Guide clients, these done-for-you posts keep your audience engaged while freeing your staff for other priorities.
Regular “eldercare tips” drive traffic to your website, reinforcing your expertise and strengthening connections with families and referrers.
Add social media support for consistent, high-quality engagement—without the extra workload.
- Showcase your expertise
- Share your company culture
- Highlight your caring professionalism
- Build brand loyalty
- Drive traffic to your website
+ Family Caregiver Newsletter Add-ons
- Weekly LinkedIn long-form blogging
- Weekly Facebook posts
- Weekly Google Business Profile updates
+ Aging Well Blog Add-ons
- Monthly LinkedIn long-form blogging
- Monthly Facebook posts
- Monthly Google Business Profile updates
+ Family Caregiver Guide Add-ons
- Twice monthly LinkedIn long-form blogging
- Twice monthly Facebook updates
- Twice monthly Google Business Profile updates
Choosing the right social network
Social networks each reach different audiences.
- Facebook for family caregivers, volunteers, and potential employees.
Also for currently well boomers who need short consultations as they plan for aging in place, downsizing, or a move to community living. - LinkedIn for referrers, potential employees, and wealthy families
(important for private-pay home care and care management). - Google Business Profile is not technically a social network, but posting to your profile boosts your visibility in local searches and helps potential clients find you when they need eldercare services.
- Twitter? Instagram? Pinterest?
We don’t believe in pushing clients to services they don’t need. If you were selling the latest fashion or the latest gadget, Twitter, Instagram and Pinterest would be appropriate. But your clients and referrers are not there. Save your money and invest it where it will do the most good.
Why Facebook?
Facebook is often where family caregivers and job seekers go to learn about your company. A well-maintained presence with regular updates builds trust, showcases your expertise, and keeps you top of mind.
Our engaging, evidence-based posts offer:
- Practical caregiving tips that empower families
- Strategies for aging well to support proactive planning
- Friendly, informative content that reflects your commitment to best practices in eldercare
Every post links back to your website, driving traffic and reinforcing your role as a trusted resource. Whether reaching new families or attracting job candidates, a strong Facebook presence enhances your credibility and connection with the community.
Why LinkedIn?
Flesh out your presence and highlight your caring expertise with regular articles on your Company Page or Professional Profile. The regular links back to your company website also help with SEO (Search Engine Optimization) and your Google ranking.
For solo entrepreneurs, LinkedIn is your online resume. A complete profile with regular activity and a robust inventory of articles boosts your credibility, especially with referrers.
Business-to-business marketing is LinkedIn’s wheelhouse. Particularly for small businesses in the private-pay sector (care managers and home care), LinkedIn is golden in terms of reaching out to referrers:
- 88% of attorneys participate on LinkedIn.
- 44% of LinkedIn users have an annual household income of $75,000 or more.
- LinkedIn connections are much easier to get than email addresses.
Staff recruitment. If you are looking to attract top-tier employees, over half of college-educated individuals use LinkedIn. Developing a full company page with regular postings will help those professionals researching your firm—nurses and social workers—get a solid sense of the value you place on education and empowerment. When competition for employees is fierce, company culture is often the deciding point.
Why Google Business Profile?
Your Google Business Profile (GBP) is often the first impression families and referrers get when searching for eldercare services. Regular updates help you stay visible, credible, and top of mind when potential clients need you most. Your profile is like your storefront window on the digital Main street.
Our updates provide:
- Educational eldercare insights that position you as an expert
- Practical tips for families navigating care decisions
- Service highlights and announcements to keep your audience informed
Posting consistently boosts local SEO, increasing your chances of appearing in Google Search and Maps results. Plus, GBP posts link directly to your website, driving traffic and reinforcing your reputation as a trusted provider.
