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You might be inclined to think medical personnel are your best referrers. Not so! If you are marketing home care or working to promote your care management company, a big part of your efforts will (should) be devoted to developing a referral base of non-medical professionals. Leading Home Care’s research If you ever get a…
It used to be a classic stereotype: The brother “disappears” as Mom and Dad start needing more help. The eldest sister steps in and has to shoulder the entire burden, never mind her other obligations… Thankfully, that’s changing, and quickly! Eight years ago, 34% of family caregivers were male. Now that’s up to 40%, amounting…
A study recently released in the Journal of the American Geriatric Society conducted a review (meta-analysis) that looked at the results of discharge interventions that specifically included family caregivers. The studies included in this review were published between 1990 and April 2016. Only randomized clinical trials were included (meaning they all had a treatment group and…
The graying of Facebook Facebook has matured, literally. According to the Pew Internet Project, Facebook is far and away the most popular of the social networks, with 68% of the entire U.S. adult population engaging in this medium. By age, that breaks down to 36% of persons 65+ use Facebook 61% of persons 50-64 use…
I find enthusiasm about company pages puzzling. Conventional wisdom has it that you need a personal profile AND a company page on LinkedIn. Company pages can be pretty. But I am not convinced they are effective. I work with about 90 elder care professionals around the country and I am frequently asked to help with…
A series especially for home care companies In this post I am continuing a series about ways that home care companies can benefit from working more closely with Aging Life Care™ managers. Through my company, Elder Pages Online, I work with both groups. By sharing the results of many interviews I’ve conducted with home care…
Finances are always a concern in eldercare. But the general public, including home care companies, may not be aware of the many ways that an Aging Life Care™ Manager can help stretch those family dollars. Improving client outcomes There is no doubt that an Aging Life Care Manager can improve client and family outcomes. In…
This fall there was a lively email discussion among Aging Life Care™ managers about the relationship between home care companies and care management. The consensus was that home care companies, of course, are motivated to develop a referral relationship because a care manager can be a great source of new business. One-way referrals? Many care…
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