Posts By: tashaeditor

Addressing the Caregiver Crisis

Stephen Tweed of Leading Home Care offers some of the best applied research and simply practical insights in the business. It’s no surprise, then, that he is tackling the caregiver shortage. And his ideas have the added value of improving the quality of your care. What’s not to like about that? In fact, data from Home…

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Email is not dead!

According to Pew Internet and American Life studies, 88% of persons age 50-64 (your key decision-makers: the adult daughters and sons) access the Internet. Moreover, 90% of persons on the Internet use email. A monthly e-newsletter puts your brand in their inbox on a regular basis, reminding them of your expertise in family caregiving. This…

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