According to Pew Internet and American Life studies, 88% of persons age 50-64 (your key decision-makers: the adult daughters and sons) access the Internet. Moreover, 90% of persons on the Internet use email.
A monthly e-newsletter puts your brand in their inbox on a regular basis, reminding them of your expertise in family caregiving. This is the beauty of content marketing. You educate and support the family caregivers in your community. They develop loyalty to you and your brand.
Plus you can use content in your newsletter to cross-post on LinkedIn, Facebook or other social media.
(Only 75% of older adults who are online participate in Social Media. That said, Boomers are the fastest growing demographic on Facebook!)
Don’t have time to write? We can help. We brand a monthly newsletter for our clients, like Jeannine Clark here in the San Francisco peninsula market. You get an area exclusive. None of your competitors can license our materials. Check us out at elderpagesonline.com