The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.
Written on February 8th, 2010 by tasha
Find out at the NHPCO PreConference April 21.
While there has been a lot of publicity about the swelling ranks of Boomers on Facebook, the demographics deserve a closer look. I will be co-presenting at this 3 hour workshop on Social Media and Hospice (PC05), offered in conjunction with the NHPCO Management and Leadership Conference in Washington, DC this April. Joining me will be in-the-trenches social marketing hospice folks David Cherry (NHPCO), Susan Wallace (Ohio Hospice and Palliative Care Organization) and Liza Paul (Mount Carmel Hospice).
This very practical course is designed to help you make wise strategy decisions. The focus will be on setting realistic objectives for several different departments that might benefit from the unique strengths of social media:
This overview workshop includes topics designed help you chart a course in the dynamic, but sometimes intimidating world of Web 2.0:
No programming experience is needed! (In fact, we we’ll be talking strategy the whole time. No HTML allowed!)
There are many advantages to participating in social media, not the least of which is increased exposure and search engine optimization for your company website.
If you have any questions about the session, by all means, contact me. I’d be happy to answer them: tasha@elderpagesonline.com
Or post them as comments here.
Written on January 27th, 2010 by tasha
NHPCO Webinar, 3/23/10. http://bit.ly/9DkhEa. With so many choices for online marketing, what is the best way to get started? I’m very flattered that NHPCO contacted me and asked me to lead this professional development session.
This webinar will provide a strategy overview for decision-making concerning:
No programming experience is needed to learn key strategies you can implement to take advantage of the opportunities provided by the Internet.
Unsure if you should have an online marketing program? Consider this: Every visitor to a website is a “pre-qualified prospect.” Unlike other media purchases, these folks are viewing your materials because they are interested in the topic. If you had to rent a list of people with this level of interest, you would be paying a lot of money per name.
With my background as a researcher, I’ll be able to give you statistics concerning viewership, as well as tales from the trenches working with hospices around the country.
If you are boggled by all the online marketing options, this webinar is a great way to get a handle on key issues.
