The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.
Written on December 23rd, 2011 by tasha
So thankful for a wonderful 2011 with all my great clients. Whatever you celebrate, may joy warm your hearts. See you next year!
Written on December 13th, 2011 by tasha
I’m guest blogging this week on the Stanford Journal of Palliative Medicine. Today’s post is about Social Media and Family Caregivers. Given Pew Internet data on demographics of social media, I wonder whether Facebook is a mature enough medium for reaching family caregivers. Not many seem to use it to get health information. But there are other realistic goals for a Facebook presence.
According to Idealware, software reviewers for non-profits, Facebook is a great way to:
What’s your experience been?
Written on December 8th, 2011 by tasha
This week I have the pleasure of being one of the guest bloggers on Stanford University’s blog for the Journal of Palliative Medicine. Funny thing, the theme for this week is going to be about family caregivers! Check out my post on reaching family caregivers using the Internet.
Data include findings from Transcend Hospice Marketing and Pew Internet and American Life. Stay tuned next week when I’ll be blogging there about social media and family caregivers.
Written on November 28th, 2011 by tasha
November has been National Family Caregiver Month, which means the press was especially open to stories about family caregiving. It’s a great time to do something special to honor family caregivers. While they may not be your clients directly, they are key decision-makers and are often the ones to initiate, and in private duty contexts, actually pay for your services.
Plan November activities that make the family caregiver’s life easier and let the press know.
Sponsoring educational events or launching an educational service is known as “content marketing.” Ideas for content marketing include a workshop or webinar you can record and make available later. An e-newsletter, or an online library of educational articles (we call this an “e-library”) is another form of content marketing. If you follow best practices for Facebook or blogging, 80% of your posts will be educational for your audience; only 20% will be about you and your service.
The wonderful part about content marketing is that you have a great resource that others will be likely to share, including the press.
Here are ways that some of my clients have been getting media coverage:
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Written on November 15th, 2011 by tasha
The Medicare Open Enrollment period is earlier this year than in the past. Open enrollment closes this year on December 7th. During this window, Medicare beneficiaries with ancillary coverage (Plan D for medications, Medi-gap supplemental insurance, and/or Medicare Advantage Plans) can change plans. We have an article describing the difference between these plans in the November/December issue of our brandable newsletter aimed at family caregivers.
The trick with open enrollment is how to know if the current plan is worthwhile, and what, if any, would be better?
Here are 5 online tools to help your clients make these decisions:
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