Written on December 8th, 2011 by tasha
This week I have the pleasure of being one of the guest bloggers on Stanford University’s blog for the Journal of Palliative Medicine. Funny thing, the theme for this week is going to be about family caregivers! Check out my post on reaching family caregivers using the Internet.
Data include findings from Transcend Hospice Marketing and Pew Internet and American Life. Stay tuned next week when I’ll be blogging there about social media and family caregivers.
Tags: Journal of Palliative Medicine
Posted in Family Caregivers, Hospice Marketing, Internet Marketing
Written on November 28th, 2011 by tasha
November has been National Family Caregiver Month, which means the press was especially open to stories about family caregiving. It’s a great time to do something special to honor family caregivers. While they may not be your clients directly, they are key decision-makers and are often the ones to initiate, and in private duty contexts, actually pay for your services.
Plan November activities that make the family caregiver’s life easier and let the press know.
Sponsoring educational events or launching an educational service is known as “content marketing.” Ideas for content marketing include a workshop or webinar you can record and make available later. An e-newsletter, or an online library of educational articles (we call this an “e-library”) is another form of content marketing. If you follow best practices for Facebook or blogging, 80% of your posts will be educational for your audience; only 20% will be about you and your service.
The wonderful part about content marketing is that you have a great resource that others will be likely to share, including the press.
Here are ways that some of my clients have been getting media coverage:
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Tags: content marketing
Posted in Family Caregivers, GCM Marketing, Home Health Marketing, Hospice Marketing, Media Advocacy, Private Duty Marketing
Written on November 15th, 2011 by tasha
The Medicare Open Enrollment period is earlier this year than in the past. Open enrollment closes this year on December 7th. During this window, Medicare beneficiaries with ancillary coverage (Plan D for medications, Medi-gap supplemental insurance, and/or Medicare Advantage Plans) can change plans. We have an article describing the difference between these plans in the November/December issue of our brandable newsletter aimed at family caregivers.
The trick with open enrollment is how to know if the current plan is worthwhile, and what, if any, would be better?
Here are 5 online tools to help your clients make these decisions:
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Tags: e-patient, Medicare
Posted in Elder Care, Technology
Written on November 2nd, 2011 by tasha
In honor of National Family Caregivers Month, we’re completing our series on search engine optimization by reporting on the topics family caregivers seem to be searching for on Google, Bing, etc.
To begin with, according to Pew Internet and American Life, health information seeking is the third most popular Internet activity, preceded only by email and using a search engine generally. Eight out of every 10 Internet users seeks health information online. Family caregivers are more active in their searching than any other group (including patients), often by a double-digit margin.
An analysis of health information searches relating to elder care revealed that: Read the rest of this entry »
Tags: search engine optimization
Posted in Family Caregivers, GCM Marketing, Home Health Marketing, Hospice Marketing, Internet Marketing, Private Duty Marketing, Research Results
Written on October 18th, 2011 by tasha
Anyone who has read my blog for long knows that I am passionately dedicated to helping families engage in the care of their loved ones. The recent focus on care transitions highlights the importance of what I call the “home team” (patient and family) in promoting adherence and recognizing problems before they escalate to a re-admission.
Two weeks ago, in San Diego, I delivered a workshop at the NHPCO Clinical Team Conference on using the Internet safely to collaborate across the continuum. I highlighted ways that providers can share information in HIPAA-compliant fashion, with each other, but ALSO with patients and their family caregivers. The emphasis was on tools that facilitate the four factors that tend to reduce re-admissions, as demonstrated by the research of Dr. Eric Coleman of the University of Colorado:
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Tags: Care continuum, e-patient
Posted in Collaboration, Family Caregivers, Technology
