Written on February 8th, 2010 by tasha
Find out at the NHPCO PreConference April 21.
While there has been a lot of publicity about the swelling ranks of Boomers on Facebook, the demographics deserve a closer look. I will be co-presenting at this 3 hour workshop on Social Media and Hospice (PC05), offered in conjunction with the NHPCO Management and Leadership Conference in Washington, DC this April. Joining me will be in-the-trenches social marketing hospice folks David Cherry (NHPCO), Susan Wallace (Ohio Hospice and Palliative Care Organization) and Liza Paul (Mount Carmel Hospice).
This very practical course is designed to help you make wise strategy decisions. The focus will be on setting realistic objectives for several different departments that might benefit from the unique strengths of social media:
- Marketing/Sales
- PR/Outreach
- Fund-raising
- HR
- Volunteers
- Advocacy
This overview workshop includes topics designed help you chart a course in the dynamic, but sometimes intimidating world of Web 2.0:
- Facebook
- Twitter
- YouTube
- Blogging
- Demographics
- HIPAA and other important policy issues
- Measuring success
No programming experience is needed! (In fact, we we’ll be talking strategy the whole time. No HTML allowed!)
There are many advantages to participating in social media, not the least of which is increased exposure and search engine optimization for your company website.
If you have any questions about the session, by all means, contact me. I’d be happy to answer them: tasha@elderpagesonline.com
Or post them as comments here.
Tags: Management and Leadership Conference, NHPCO, Social Media and Hospice
Posted in Blogging, Facebook, Hospice Marketing, Internet Marketing, Social Networking, Twitter, YouTube