The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.
Written on March 26th, 2012 by tasha
On March 30th, whether you are ready or not, Facebook will convert your company page to the new format. The biggest changes involve the header of your page and the layout of your Wall. Best to be ready with your own creations before the 30th, or Facebook will substitute its best guess of what should be where. Probably not a pretty site.
If you have a Personal Profile, you may be familiar with the new header. It essentially has a very large/long rectangular banner across the top (called the “Cover Photo”), and then a little square graphic (“Profile Picture”) inset in the lower left. Your business page will be converted to the same format. Here are some tips:
Written on January 31st, 2012 by tasha
In our on-going series on social media policies, I’m turning my attention to a policy for handling negative comments. This seems to be the number one fear, after HIPAA, that I hear from leadership. If you have a policy in place, it will help everyone to feel more prepared should someone say something disparaging about your business.
Let’s start with a few acknowledgements:
What are the comments you can/should just delete?
Read the rest of this entry »
Written on January 3rd, 2012 by tasha
In a previous post, we wrote about Social Media Policies even if you don’t do social media. While your business may not be involved in social networking, odds are, your employees are engaging in Facebook or Twitter, YouTube or writing a blog.
You need to be sure they do not violate HIPAA nor say things even in their personal posts that reflect poorly on your company.
In the next few blog entries, I am turning my attention to the legal risks of publishing online. After HIPAA, I would say the next most likely transgression has to do with intellectual property violations.
Intellectual property rights apply to anything you publish (in print, or on your website, blog or Facebook page). Many companies, rightfully so, encourage employees to Like, Share and Comment on the company Facebook page or blog. And certainly your official “post-ers” are employees. In that light, be sure you are clear with everyone about what can and can’t be posted from a legal point of view. You don’t want a lawsuit!
Written on December 13th, 2011 by tasha
I’m guest blogging this week on the Stanford Journal of Palliative Medicine. Today’s post is about Social Media and Family Caregivers. Given Pew Internet data on demographics of social media, I wonder whether Facebook is a mature enough medium for reaching family caregivers. Not many seem to use it to get health information. But there are other realistic goals for a Facebook presence.
According to Idealware, software reviewers for non-profits, Facebook is a great way to:
What’s your experience been?
Written on June 7th, 2011 by tasha
Cross-promoting is not a new concept in marketing. But many people have distinctly different teams, or mindsets, when handling their newsletter/e-newsletter and their social networking. While the communication styles, and in many cases the type of viewer within these communication channels, are quite distinct, you can easily expand your reach by promoting content in one medium to the audience in the other.
Here are 8 tips for integrating your campaigns: Read the rest of this entry »
