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The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.

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Social media policies: Handling negative comments

Written on January 31st, 2012 by tasha

In our on-going series on social media policies, I’m turning my attention to a policy for handling negative comments. This seems to be the number one fear, after HIPAA, that I hear from leadership. If you have a policy in place, it will help everyone to feel more prepared should someone say something disparaging about your business.

Let’s start with a few acknowledgements:

What are the comments you can/should just delete?
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How to avoid a lawsuit due to Social Media: Intellectual Property

Written on January 3rd, 2012 by tasha

In a previous post, we wrote about Social Media Policies even if you don’t do social media. While your business may not be involved in social networking, odds are, your employees are engaging in Facebook or Twitter, YouTube or writing a blog.

You need to be sure they do not violate HIPAA nor say things even in their personal posts that reflect poorly on your company.

In the next few blog entries, I am turning my attention to the legal risks of publishing online. After HIPAA, I would say the next most likely transgression has to do with intellectual property violations.

Intellectual property rights apply to anything you publish (in print, or on your website, blog or Facebook page). Many companies, rightfully so, encourage employees to Like, Share and Comment on the company Facebook page or blog. And certainly your official “post-ers” are employees. In that light, be sure you are clear with everyone about what can and can’t be posted from a legal point of view. You don’t want a lawsuit!

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Another guest blog at JPM

Written on December 13th, 2011 by tasha

I’m guest blogging this week on the Stanford Journal of Palliative Medicine. Today’s post is about Social Media and Family Caregivers. Given Pew Internet data on demographics of social media, I wonder whether Facebook is a mature enough medium for reaching family caregivers. Not many seem to use it to get health information. But there are other realistic goals for a Facebook presence.

According to Idealware, software reviewers for non-profits, Facebook is a great way to:

What’s your experience been?

Make your e-newsletter social and vice versa

Written on June 7th, 2011 by tasha

Cross-promoting is not a new concept in marketing. But many people have distinctly different teams, or mindsets, when handling their newsletter/e-newsletter and their social networking. While the communication styles, and in many cases the type of viewer within these communication channels, are quite distinct, you can easily expand your reach by promoting content in one medium to the audience in the other.

Here are 8 tips for integrating your campaigns: Read the rest of this entry »

Measuring social media success

Written on May 25th, 2011 by tasha

In my last blogpost I spoke about realistic expectations for social media success. Many people expect the moon from this new medium. Not gonna happen! And remember, social networking is NOT sales. But there are some reasonable outcomes to anticipate as a result of your social media endeavors. And they do contribute to your overall marketing mix in a way that can eventually impact revenues.

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