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The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.

Recent Posts


Letting the media spread the word

Written on November 28th, 2011 by tasha

November has been National Family Caregiver Month, which means the press was especially open to stories about family caregiving. It’s a great time to do something special to honor family caregivers. While they may not be your clients directly, they are key decision-makers and are often the ones to initiate, and in private duty contexts, actually pay for your services.

Plan November activities that make the family caregiver’s life easier and let the press know.

Sponsoring educational events or launching an educational service is known as “content marketing.” Ideas for content marketing include a workshop or webinar you can record and make available later. An e-newsletter, or an online library of educational articles (we call this an “e-library”) is another form of content marketing. If you follow best practices for Facebook or blogging, 80% of your posts will be educational for your audience; only 20% will be about you and your service.

The wonderful part about content marketing is that you have a great resource that others will be likely to share, including the press.

Here are ways that some of my clients have been getting media coverage:
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Opportunities to engage the mainstream media

Written on July 27th, 2011 by tasha

“Media advocacy” is the strategic engagement of the mass media to further a social or public policy initiative. A superb example of this was the On Our Own Terms documentary by Bill Moyers. When the series was aired on PBS, a companion website with Community Action pages was launched to support a media advocacy campaign to raise awareness concerning the need for increased public and private discussion of end-of-life care.

With promotion by the local media, many communities organized public showings and in the following months a movement began that resulted in over 360 end-of-life coalitions forming throughout the country. I remember my coalition in Eugene, Oregon identified transitions of care as our biggest issue and worked to create more connection and communication between providers. We were not alone. Across the country, other coalitions were also looking at the problem of continuity. Now, nearly 10 years later, improving care transitions is a top initiative for Medicare. I do not think that is coincidence.

In the next few months, I see several exciting opportunities for media advocacy around elder care issues. There are some special doorways open to us.

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