6 ways to assure your email gets opened

Written on May 27th, 2010 by tasha

Whether you are sending emails to network with your referrers, connect with donors, or reinforce your relationship with existing clients, it is a perennial challenge to get the recipient of your email to open your message. People are as sensitive to junk in their inbox as they are to junk in their regular mail.

Usability experts indicate that you have between 2-8 seconds to convince your readers  not to hit the delete key. Yikes! You need to convince your recipients, quickly, that your email message is of value and worth their time.

Your three best tools are the Sender’s name, the Sender’s email address, and the Subject Line. Read the rest of this entry »

Tags: Usability
Posted in E-newsletters, Fund-raising, GCM Marketing, Hospice Marketing, Internet Marketing, Private Duty Marketing

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