Written on January 27th, 2010 by tasha
NHPCO Webinar, 3/23/10. http://bit.ly/9DkhEa. With so many choices for online marketing, what is the best way to get started? I’m very flattered that NHPCO contacted me and asked me to lead this professional development session.
This webinar will provide a strategy overview for decision-making concerning:
- search engine optimization
- e-newsletters
- blogging
No programming experience is needed to learn key strategies you can implement to take advantage of the opportunities provided by the Internet.
Unsure if you should have an online marketing program? Consider this: Every visitor to a website is a “pre-qualified prospect.” Unlike other media purchases, these folks are viewing your materials because they are interested in the topic. If you had to rent a list of people with this level of interest, you would be paying a lot of money per name.
With my background as a researcher, I’ll be able to give you statistics concerning viewership, as well as tales from the trenches working with hospices around the country.
If you are boggled by all the online marketing options, this webinar is a great way to get a handle on key issues.
Tags: NHPCO, search engine optimization, webinar
Posted in E-newsletters, Hospice Marketing, Internet Marketing