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The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.

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Marketing Hospice in the Digital Age

Written on January 27th, 2010 by tasha

NHPCO Webinar, 3/23/10. http://bit.ly/9DkhEa. With so many choices for online marketing, what is the best way to get started? I’m very flattered that NHPCO contacted me and asked me to lead this professional development session.

This webinar will provide a strategy overview for decision-making concerning:

No programming experience is needed to learn key strategies you can implement to take advantage of the opportunities provided by the Internet.

Unsure if you should have an online marketing program? Consider this: Every visitor to a website is a “pre-qualified prospect.” Unlike other media purchases, these folks are viewing your materials because they are interested in the topic. If you had to rent a list of people with this level of interest, you would be paying a lot of money per name.

With my background as a researcher, I’ll be able to give you statistics concerning viewership, as well as tales from the trenches working with hospices around the country.

If you are boggled by all the online marketing options, this webinar is a great way to get a handle on key issues.