The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.
Written on September 20th, 2011 by tasha
I almost titled this blogpost “The rat is always right.” But I was worried that people would not understand the topic. It’s actually a continuation of our series on search engine optimization. The rat comes into it, but you’ll need a context before it will make sense.
My last blogpost was on using personas and stories to generate content most likely to attract new elder care clients via search. The focus was on the “pre-seeker” audience (those Boomer daughters and sons who don’t know your service industry enough to do a search for it).
I gave an example pertinent to geriatric care managers. Certainly hospices can use the same strategy of writing educational articles about circumstances that commonly cause families, or doctors, to refer.
But there is new data I’d like to share concerning optimal language for talking about hospice and palliative care.
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Written on September 7th, 2011 by tasha
My last blogpost was specifically about how to use keywords for search optimization. In particular, I talked about picking words that people who are actively looking for services (service seekers) are likely to use.
What is interesting with search engine optimazation (SEO) is that specific language matters:
How to reach those people who need your service, but don’t know what the genre is called? I call this the “pre-seeker” audience. These are the folks who later say, “I wish we had known about you sooner.”
Here’s what I recommend:
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Written on September 1st, 2011 by tasha
Can’t resist these last days of summer. Will be back after Labor Day. Have a safe and fun holiday weekend!
Tasha
