The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.
Written on August 9th, 2011 by tasha
Many of you have been asking me privately for more information about how to increase the chances you will come up high on a search engine result. Happy to oblige!
As we described in a past post about how to increase your search engine ranking, the first criteria for getting listed in a search result is that the content on your page seems to be about the keyword or phrase that the searcher typed in. To deliver relevant results, Google and the other search engines look at all the words on each of your pages (the home page and pages deeper in your site), and for each word on each page they assign what might be called a “relevance score.”
No one knows exactly the formula for weighting keywords, but search optimization professionals have observed that words in special positions get stronger results. For instance, the search engines seem to assign points based on Read the rest of this entry »
