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The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.

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Make your e-newsletter social and vice versa

Written on June 7th, 2011 by tasha

Cross-promoting is not a new concept in marketing. But many people have distinctly different teams, or mindsets, when handling their newsletter/e-newsletter and their social networking. While the communication styles, and in many cases the type of viewer within these communication channels, are quite distinct, you can easily expand your reach by promoting content in one medium to the audience in the other.

Here are 8 tips for integrating your campaigns:

What have you found to be successful in terms of cross-marketing?

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