The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.
Written on May 25th, 2011 by tasha
In my last blogpost I spoke about realistic expectations for social media success. Many people expect the moon from this new medium. Not gonna happen! And remember, social networking is NOT sales. But there are some reasonable outcomes to anticipate as a result of your social media endeavors. And they do contribute to your overall marketing mix in a way that can eventually impact revenues.
Written on May 10th, 2011 by tasha
Those of you who know me know I’m a bit of a data wonk. I like data. I don’t think that our reality can be completely represented by numbers. But just as we prefer to make evidence-based health decisions, I think it is wise to make evidence-based marketing decisions.
So what should you keep track of in terms of measuring the “success” of a social media endeavor? I can share what the standard marketing approach is, but I also think that we have a slightly different critter in the context of our older audience and elder care/health care focus.
This will be a two-part blog, with the first talking about realistic goals or outcomes of a social media campaign and then next covering ways to measure those outcomes.
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