Written on February 16th, 2011 by tasha
David Cherry and I are presenting a workshop at April’s Management and Leadership Conference called Facebook and Hospice: A Beginner’s Workshop. During the session, we will actually construct a Facebook page for the hospice that wins our drawing.
To enter the drawing, email David at NHPCO: dcherry@nhpco.org by March 22nd.
To qualify to win, you must:
- Be registered to attend the conference
- Attend our session Thurs, April 7, 10:15 – 11:45
- Work with us in the 2 weeks ahead of the conference so you can bring your logo, photos and a few other documents.
- Have an email account that you know how to access from the Internet
This opportunity is specifically for a hospice that does not yet have a Facebook presence. No prior experience with Facebook is required.
BTW: I don’t get paid to do these workshops. I do them simply because I am dedicated to helping families get connected with the services they need. Since family caregivers are going to the Internet, our mission is to help hospices make more effective use of this medium. Plus, I am a hospice volunteer and hospice folks are so darn wonderful, I LOVE working with this profession!
Enter the contest. Come see the results!
Tags: NHPCO, Social Media and Hospice
Posted in Facebook, Social Networking
Written on February 16th, 2011 by tasha
Last week Facebook unveiled changes that for once did not cause users to groan. In fact, those with Fan Pages (business pages) gave a mighty cheer!
The changes now allow us to make a better separation between our personal and our private lives. For instance, in the past, if I LIKED my hospice clients’ pages or commented on my geriatric care manager clients’ pages, my teenage nieces and other personal “friends” got regaled with posts about death, dying and Internet marketing. (They have been generous about it and chalk it up to their kooky aunt/friend. But still, it can get to be a bit much.)
Now, when you want to LIKE a colleague’s fan page, or make a business-related comment, you can do so as your “Business Self.” Anyone reading your posts and interested in exploring more about you and what you are up to can click and be led to your company page, not to your personal page. (No more worries clients may see you soaked by a water balloon at the summer BBQ when what you really want them to know is the professionalism and caring you bring to your job!)
Ready to be a tad schizophrenic? Here’s how you make the change:
Read the rest of this entry »
Tags: NHPCO, Social Media and Hospice
Posted in Facebook, GCM Marketing, Home Health Marketing, Hospice Marketing, Internet Marketing, Private Duty Marketing, Social Networking
Written on February 7th, 2011 by tasha
A survey of 1000 family caregivers of persons over 65 further underscored the monetary impact of caregiving on families:
- 1/3 report having to quit their jobs, retire early, reduce hours or take a leave.
- 42% spend more than $5000 per year on caring
- 60% are concerned about the impact of caregiving on their savings
- 69% said caregiving was their #1 stressor (ahead of the economy and other family medical problems)
For more on this study, check out Caring.com.
Despite the hardships, 75% of these family caregivers also said that providing care was a source of pride because they were able to make a difference in someone’s life. This is directly in line with the research findings of Susan Folkman (of Lazarus and Folkman, stress and coping fame) who noted that the negatives and positives of caregiving exist simultaneously in the individual’s experience.
What are you encountering in your dealings with families?
Posted in Family Caregivers, Research Results
Written on February 2nd, 2011 by tasha
Over the next two weeks we are running a series on family caregiver receptivity to technology solutions.
Check out our factoids on Facebook and subscribe to our periodic e-notes to receive my full analysis of a report on family caregivers and technology released by the National Alliance for Caregiving. Based on the online responses of 1000 technology-using family caregivers, the report looks at their interest and perceived barriers to 12 different categories of technology that could help with caregiving activities:
- Personal health record tracking for storing care recipient’s information online, allowing for password-protected access 24/7, anywhere there is Internet access.
- Video phone system for real time visual interaction even across long distances.
- Caregiver training simulations such as online videos to learn specific skills (e.g., transferring from bed to chair)
- Online caregiving coordination systems to request and accept help from others
- Symptom monitoring and transmission to track blood pressure, pulse, weight, blood sugar, etc.
- Interactive system for care recipient’s entertainment (e.g., a Wii)
- An online display of local transportation options
- A caregiver mentor-matching service
- A passive movement monitoring system
- A caregiving decision support tool
- Caregiver coaching software
- Medication support system
I was surprised at some of the results. I have worked with family caregivers over the last 15 years and was not aware of some of the misconceptions they seem to hold about technology. And I was in some ways surprised to discover who was most receptive to hi tech solutions. Read the rest of this entry »
Tags: National Alliance for Caregiving, telehealth
Posted in Family Caregivers, Research Results, Technology