The vision for this blog is to create a community of harmonious professionals across the care continuum who encourage each other in exploring digital media as a way to support businesses and families dealing with elder care.
Written on May 27th, 2010 by tasha
Whether you are sending emails to network with your referrers, connect with donors, or reinforce your relationship with existing clients, it is a perennial challenge to get the recipient of your email to open your message. People are as sensitive to junk in their inbox as they are to junk in their regular mail.
Usability experts indicate that you have between 2-8 seconds to convince your readers not to hit the delete key. Yikes! You need to convince your recipients, quickly, that your email message is of value and worth their time.
Your three best tools are the Sender’s name, the Sender’s email address, and the Subject Line. Read the rest of this entry »
Written on May 18th, 2010 by tasha
A lot of people ask me to explain social networking. It is certainly a different kettle of fish. Sometimes the easiest way to explain something unfamiliar is by comparing it to something that is well known. In that light, I thought I might describe a blog, which is one of the top social networking platforms, within the context of two other digital media you may know better: a website and an e-newsletter.
There are several different points of comparison:
- Style and tone
- Content
- Audience
- Who is in control of the message
- Time & Pet Equivalent
Read the rest of this entry »
Written on May 6th, 2010 by tasha
Long time caregiver advocate and innovator, Denise Brown, is offering a 30 min free coaching session to family caregivers who answer her online survey.
Denise is one of those grassroots pioneers who early on figured out ways to leverage new media to support family caregivers. (Anyone who got the URL “www.caregiving.com” was definitely first in line during the dot com “land grab” of the 1990’s!) I’m always intrigued by Denise’s technologically adventurous solutions. She is definitely an early adopter, a creative forerunner to pay attention to. Read the rest of this entry »
